👑 MASTER TAB

🎯 JOBS

🧠 CONCEPTS

♻️ ITERATIONS

PORTFOLIO SNAPSHOT

Severely Behind

Overdue

This Week

Total Active

Portfolio HP

84%

83 ACTIVE
21 SENT ✓

📐 Health = 100 - (severely_behind × 15) - (overdue × 8) · Penalty-based so brands aren't punished for fewer tasks · Sent = Creative State + ICK URL both set

WEEK OVER WEEK

Severely Behind

3→3

NO CHANGE

Overdue

13→17

+4 ▲

This Week

14→17

+2 ▲

TEAM POD PERFORMANCE

🚀 POD A

66%

SEV

OVER

WEEK

SCHED

MM: Janet (DEL,RUG) · Layla (CMC)
BVS: Amanda · Khansa · Nina
Video: Ton · Stephen · Yahya
Static: Anne

⚡ POD B

95%

SEV

OVER

WEEK

SCHED

MM: Chris / Layla (GRO,GRH)
BVS: Nadita · Dita · Putri
Video: Eduardus · Catur
Static: Syarif

💎 POD C

87%

SEV

OVER

WEEK

SCHED

MM: Will (ESM,BRW,MGC) · Janet (GRC,RAV)
BVS: Yullie · Nina
Video: Anas · Dzakwan
Static: Dzakwan

BRAND HEALTH MATRIX

DEL

Drink Delta

23%

3s·4o·2w·5sc

GRC

Attn Grace

76%

0s·3o·1w·6sc

CMC

Cumin Club

84%

0s·2o·2w·4sc

GRH

GroomieHers

84%

0s·2o·2w·4sc

RAV

Ravek

84%

0s·2o·1w·3sc

ESM

EasyMan

84%

0s·2o·1w·3sc

RUG

Rugiet

92%

0s·1o·1w·4sc

MGC

Magic Cactus

92%

0s·1o·2w·4sc

GRO

Groomie

100%

0s·0o·2w·4sc

CLK

Clark's

100%

0s·0o·2w·5sc

BRW

Go Brewing

100%

0s·0o·1w·4sc

🔴 SEVERELY BEHIND

Pod	Brand	Task	Due	Late	State	BVS	MM	Editor
Pod A	DEL	DEL 🥤 - A15	Jan 16	33d	In Progress	Amanda	Janet	Ton / Stephen / Yahya
Pod A	DEL	DEL 🥤 - A16	Jan 23	26d	In Progress	Amanda	Janet	Ton / Stephen / Yahya
Pod A	DEL	DEL 🥤 - A16 Hybrid/Statics	Jan 23	26d	MM Review 1	Amanda	Janet	Anne

🟡 OVERDUE

Pod	Brand	Task	Due	Late	State	BVS	MM	Editor
Pod A	DEL	DEL 🥤 - A18 Hybrid/Statics	Feb 06	12d	In Progress	Amanda	Janet	Anne
Pod A	DEL	DEL 🥤 - A18	Feb 06	12d	In Progress	Amanda	Janet	Ton / Stephen / Yahya
Pod C	RAV	RAV🛞 - A54	Feb 06	12d	In Progress	Nina	Janet	Anas / Dzakwan
Pod C	GRC	GRC 🚺 - A51	Feb 06	12d	In Progress	Yullie	Janet	Anas / Dzakwan
Pod C	GRC	GRC 🚺 - A51 Statics	Feb 06	12d	In Progress	Yullie	Janet	Dzakwan
Pod C	ESM	ESM 🚶 - A17	Feb 06	12d	Needs Revision	Yullie	Will	Anas / Dzakwan
Pod A	CMC	CMC 🇮🇳 - A93	Feb 06	12d	MM Review (Client Revisions)	Khansa	Layla	Ton / Stephen / Yahya
Pod C	MGC	MGC 🌵 - A16 Statics	Feb 13	5d	Create Blueprint	Yullie	Will	Dzakwan
Pod C	RAV	RAV🛞 - A55	Feb 13	5d	In Progress	Nina	Janet	Anas / Dzakwan
Pod A	DEL	DEL 🥤 - A19	Feb 13	5d	In Progress	Amanda	Janet	Ton / Stephen / Yahya
Pod A	DEL	DEL 🥤 - A19 Statics	Feb 13	5d	In Progress	Amanda	Janet	Anne
Pod A	CMC	CMC 🇮🇳 - A94 Statics	Feb 13	5d	In Progress	Khansa	Layla	Anne
Pod C	GRC	GRC 🚺 - A52	Feb 13	5d	In Progress	Yullie	Janet	Anas / Dzakwan
Pod C	ESM	ESM 🚶 - A18	Feb 13	5d	In Progress	Yullie	Will	Anas / Dzakwan
Pod A	RUG	RUG🍆 - A78	Feb 13	5d	In Progress	Khansa	Janet	Ton / Stephen / Yahya
Pod B	GRH	GRH 🦵 - A18 Statics	Feb 13	5d	Needs Revision	Nadita	Chris / Layla	Syarif
Pod B	GRH	GRH 🦵 - A18	Feb 13	5d	Needs Revision	Nadita	Chris / Layla	Eduardus / Catur

🔵 THIS WEEK

Pod	Brand	Task	Due	State	BVS	MM	Editor
Pod A	DEL	DEL 🥤 - A20 Statics	Feb 20	Execute Concept	Amanda	Janet	Anne
Pod A	DEL	DEL 🥤 - A20	Feb 20	Execute Concept	Amanda	Janet	Ton / Stephen / Yahya
Pod C	GRC	GRC 🚺 - A53	Feb 20	Execute Concept	Yullie	Janet	Anas / Dzakwan
Pod C	MGC	MGC 🌵 - A17	Feb 20	Execute Concept	Yullie	Will	Anas / Dzakwan
Pod C	MGC	MGC 🌵 - A17 Statics	Feb 20	Requested	Yullie	Will	Dzakwan
Pod A	RUG	RUG🍆 - A79	Feb 20	Needs Copy	Khansa	Janet	Ton / Stephen / Yahya
Pod C	ESM	ESM 🚶 - A19	Feb 20	Needs Copy	Yullie	Will	Anas / Dzakwan
Pod C	BRW	BRW🍺 - A80	Feb 20	In Progress	Nina	Will	Anas / Dzakwan
Pod B	GRH	GRH 🦵 - A19	Feb 20	In Progress	Nadita	Chris / Layla	Eduardus / Catur
Pod A	CMC	CMC 🇮🇳 - A95	Feb 20	In Progress	Khansa	Layla	Ton / Stephen / Yahya
Pod B	CLK	CLK🌸 - A41	Feb 20	In Progress	Dita Nur	Chris / Layla	Eduardus / Catur
Pod B	GRO	GRO🪒 - A19 Statics	Feb 20	In Progress	Nadita	Chris / Layla	Syarif
Pod B	GRO	GRO🪒 - A19	Feb 20	In Progress	Nadita	Chris / Layla	Eduardus / Catur
Pod B	GRH	GRH 🦵 - A19 Statics	Feb 20	In Progress	Nadita	Chris / Layla	Syarif
Pod B	CLK	CLK🌸 - A41 Statics	Feb 20	Create Blueprint	Dita Nur	Chris / Layla	Syarif
Pod A	CMC	CMC 🇮🇳 - A95 Statics	Feb 20	Create Blueprint	Khansa	Layla	Anne
Pod C	RAV	RAV🛞 - A56	Feb 20	Sent to Client	Nina	Janet	Anas / Dzakwan

📋 EXECUTIVE SUMMARY

Portfolio health: 84% across 83 active tasks, 11 brands, 3 pods. 21 tasks verified sent (State + ICK URL).

DEL at 23% — 3 severely behind, 4 overdue out of 14 active.
GRC at 76% — 0 severely behind, 3 overdue out of 10 active.
CMC at 84% — 0 severely behind, 2 overdue out of 8 active.
Pod B strongest at 95%
17 tasks due this week

CONCEPT DUE — STRATEGIST TRACKER

Behind (In Queue)

Due This Week

In Progress / On Track

Concept HP

91%

54 CONCEPTS
5 STILL IN QUEUE

📐 "Behind" = past Internal Review Date AND Creative State is still "Needs Copy" or "Needs Copy Review" (strategist hasn't started). Tasks already in progress are not counted as behind.

STRATEGIST LOAD

Will

behind in queue

Janet

behind in queue

Janet

due this week

Chris / Layla

due this week

Will

due this week

Layla

due this week

🔴 BEHIND — STILL IN COPY QUEUE

Pod	Brand	Task	Internal Due	Late	State	Strategist
Pod A	RUG	RUG🍆 - A79	Feb 05	13d	Needs Copy	Janet
Pod C	ESM	ESM 🚶 - A19	Feb 05	13d	Needs Copy	Will
Pod C	ESM	ESM 🚶 - A20	Feb 12	6d	Needs Copy	Will
Pod A	RUG	RUG🍆 - A80	Feb 12	6d	Needs Copy	Janet
Pod C	BRW	BRW🍺 - A81	Feb 12	6d	Needs Copy	Will

🔵 DUE THIS WEEK — IN QUEUE

Pod	Brand	Task	Internal Due	State	Strategist
Pod A	DEL	DEL 🥤 - A22	Feb 19	Needs Copy	Janet
Pod C	GRC	GRC 🚺 - A55	Feb 19	Needs Copy	Janet
Pod B	GRH	GRH 🦵 - A21	Feb 19	Needs Copy	Chris / Layla
Pod B	GRO	GRO🪒 - A21	Feb 19	Needs Copy	Chris / Layla
Pod C	MGC	MGC 🌵 - A19	Feb 19	Needs Copy	Will
Pod C	ESM	ESM 🚶 - A21	Feb 19	Needs Copy	Will
Pod A	RUG	RUG🍆 - A81	Feb 19	Needs Copy	Janet
Pod C	RAV	RAV🛞 - A58	Feb 19	Needs Copy	Janet
Pod C	BRW	BRW🍺 - A82	Feb 19	Needs Copy	Will
Pod B	CLK	CLK🌸 - A43	Feb 19	Needs Copy Review	Chris / Layla
Pod A	CMC	CMC 🇮🇳 - A97	Feb 19	Needs Copy Review	Layla

🧠 CONCEPT SUMMARY

Concept health: 91% — 5 of 54 concepts are past due AND still in the copy queue.

Will: 3 concepts behind — still in "Needs Copy" past Internal Review Date.
Janet: 2 concepts behind — still in "Needs Copy" past Internal Review Date.
11 concepts due this week
29 concepts past due but in progress — work started, just running behind.

ITERATION PIPELINE

Queued

In Progress

In Review

Complete

Throughput

23%

102 TOTAL
101 IN PIPELINE

ITERATIONS BY BRAND

DEL

active iters

29q·1ip·0r

GRO

active iters

26q·13ip·3r

RAV

active iters

14q·2ip·1r

RUG

active iters

10q·2ip·0r

🔵 IN PROGRESS

Pod	Brand	Ad Name	State	BVS	MM
Pod A	DEL	SM_Static_A1.2_Late nights_collection PDP	In Progress	Amanda	Janet
Pod B	GRO	W2S_2024_Product Collage_Gradient_Internal_Still I	In Progress	Nadita	Chris / Layla
Pod B	GRO	Evergreen_Tara_Wife Stole My Razor_Full Body Shave	In Progress	Nadita	Chris / Layla
Pod B	GRO	October 14 2025_Bumper Ad_00Baldie_Cut-Free_C290V1	In Progress	Nadita	Chris / Layla
Pod B	GRO	BFCM 2025_Andrea_Gifting_Female Buyers 55+_Wife St	In Progress	Nadita	Chris / Layla
Pod B	GRO	🚀ASC_July 10 2025 Summer Sale_Shave Anywhere_Mashu	In Progress	Nadita	Chris / Layla
Pod B	GRO	NYNY 2026_DBS_Smart Value_FB_SM2613V4_Selfmade_Sta	In Progress	Nadita	Chris / Layla
Pod B	GRO	NYNY 2026_DBS_Smart Value_FB_SM2611V1_Selfmade_Vid	In Progress	Nadita	Chris / Layla
Pod B	GRO	August 7 2025_Wife Stole My Razor_Mashup_New Scrip	In Progress	Nadita	Chris / Layla
Pod B	GRO	Holiday Sale_Save 70%_Black BG BG_Benefits_Applovi	In Progress	Nadita	Chris / Layla
Pod B	GRO	Holiday Sale_Render_Benefits_VFX_C433V2-V3_KK_Vide	In Progress	Nadita	Chris / Layla
Pod B	GRO	SCALE🚀_[Relaunch] June 25 2025_Summer Sale_Founder	In Progress	Nadita	Chris / Layla
Pod B	GRO	September 4 2025_Fall Sale_UGC_Mashup_C360V2 _KK_V	In Progress	Nadita	Chris / Layla
Pod B	GRO	Scaled1.1_April 2024 Nelson_Comparison_Us Vs Them_	In Progress	Nadita	Chris / Layla
Pod C	RAV	Inhouse_IG Post_Turn Lever	In Progress	Nina	Janet
Pod C	RAV	Inhouse_IG Post_Brake Lights 10.29	In Progress	Nina	Janet
Pod A	RUG	R172a_Odyssey_Go Long_Video_Branded - Copy	In Progress	Khansa	Janet
Pod A	RUG	R0006_Odyssey_Ready_Video_Branded	In Progress	Khansa	Janet

🟡 IN REVIEW

Pod	Brand	Ad Name	State	BVS	MM
Pod B	GRO	WKND - WC - 12.06.23 - C24B1 - Limited1 - VID - V	Needs Revision	Nadita	Chris / Layla
Pod B	GRO	Scaled1.1_5-3-24-Comparison-Others_In-House_Still	Needs Revision	Nadita	Chris / Layla
Pod B	GRO	_BFCM 2025_Mashup_#1 Gift For Husbads Who Shave Ev	Needs Revision	Nadita	Chris / Layla
Pod C	RAV	SM_A20.1 Static-Turn Signal Kit	Needs Revision	Nina	Janet

📥 QUEUED

Pod	Brand	Ad Name	State	BVS	MM
Pod A	DEL	SM_Video_A12.3 V1-Founder Start Low	Requested	Amanda	Janet
Pod A	DEL	SM_Static_A9.2_C4V1_Cards Raise The Mood	Requested	Amanda	Janet
Pod A	DEL	TP_Video_Jan_Ingredients Highlight	Requested	Amanda	Janet
Pod A	DEL	TP_Video_Jan_Mind Racing	Requested	Amanda	Janet
Pod A	DEL	SM_Static_A10.4_Dream Team	Requested	Amanda	Janet
Pod A	DEL	SM_Video_A12.1_C1V1_Founder #1	Requested	Amanda	Janet
Pod A	DEL	SM_Static_A9.3 C4 V1 _Gym Anxiety	Requested	Amanda	Janet
Pod A	DEL	SM_Video_A12.2_C1V1_Founder> going out	Requested	Amanda	Janet
Pod A	DEL	SM_Static_A10.3_Your New Go To	Requested	Amanda	Janet
Pod A	DEL	R172c_Odyssey_Go Long_Video_Branded - Copy	Requested	Amanda	Janet
Pod A	DEL	SM_Gif_A11.1 V1_Delta Logo Sky	Requested	Amanda	Janet
Pod A	DEL	SM_Gif_A11.1 V1_Delta Logo Sky	Requested	Amanda	Janet
Pod A	DEL	SM_Video_A12.2_C2V1_Founder> fun vs productive	Requested	Amanda	Janet
Pod A	DEL	SM_Video_A11.3 V1_Founder Gen Z Stat	Requested	Amanda	Janet
Pod A	DEL	SM_Static_7.5_Long Week	Requested	Amanda	Janet
Pod A	DEL	SM_Video_A11.2 V1_Founder Mom	Requested	Amanda	Janet
Pod A	DEL	SM_Static_A1.4_delta vs wine_Passion 10 PDP	Requested	Amanda	Janet
Pod A	DEL	TP_Video_Subscribe & Save_Orange 10_Product LP	Requested	Amanda	Janet
Pod A	DEL	SM_Static_A6_Imessage only Going Out	Requested	Amanda	Janet
Pod A	DEL	TP_Static_Free Shipping_Lemon 10_Collection PDP	Requested	Amanda	Janet
Pod A	DEL	TP_Drink Build_Collection LP	Requested	Amanda	Janet
Pod A	DEL	TP_Static_Icebucket_Collection	Requested	Amanda	Janet
Pod A	DEL	Inhouse_Video_3 Reasons	Requested	Amanda	Janet
Pod A	DEL	TP_Static_Subscribe & Save Blueberry	Requested	Amanda	Janet
Pod A	DEL	TP_Bluberry ASMR_Collection LP	Requested	Amanda	Janet
Pod A	DEL	SM_Static_A10.3_Your New Go To	Requested	Amanda	Janet
Pod A	DEL	SM_Static_A3.1_Favorite_Collection PDP	Requested	Amanda	Janet
Pod A	DEL	Inhouse_Jack Founder	Requested	Amanda	Janet
Pod A	DEL	Inhouse_Tyler Larger Production_Collection PDP -	Requested	Amanda	Janet
Pod B	GRO	Holiday Sale_Save 70%_Black BG BG_Benefits_Wrapped	Requested	Nadita	Chris / Layla
Pod B	GRO	August 7 2025_Wife Stole My Razor_Mashup_New Scrip	Requested	Nadita	Chris / Layla
Pod B	GRO	NYNY 2026_Tara_GB_Upgraded Appeal_UGC_Full Body_SM	Requested	Nadita	Chris / Layla
Pod B	GRO	FEB2026_Evergreen_DBS_Upgraded Appeal_BA_SM235V3_S	Requested	Nadita	Chris / Layla
Pod B	GRO	FEB2026_Evergreen_RAS_Upgraded Appeal_Bold Headlin	Requested	Nadita	Chris / Layla
Pod B	GRO	AF_FEB 2025_Product Collage_Full Collection_70%_St	Requested	Nadita	Chris / Layla
Pod B	GRO	Evergreen_Jerimiyah_Comparison_Razor_Ingrown Giffy	Requested	Nadita	Chris / Layla
Pod B	GRO	🚀ASC_FEB 2025 Nelson_Splitscreen_Gradient_USP_KK_V	Requested	Nadita	Chris / Layla
Pod B	GRO	NYNY 2026_BG_Smart Efficiency_Comparison_Freebird_	Requested	Nadita	Chris / Layla
Pod B	GRO	Holiday 2025_Robby_One Tool_Full Body_SM107V3_Self	Requested	Nadita	Chris / Layla
Pod B	GRO	NYNY 2026_Tara_GB_Smart Value_UGC_SM79V2R1_Selfmad	Requested	Nadita	Chris / Layla
Pod B	GRO	Flex Ad - Copy	Requested	Nadita	Chris / Layla
Pod B	GRO	Scaled1.2_Evergreen_Jerimiyah_Comparison_Razor_Ing	Requested	Nadita	Chris / Layla
Pod B	GRO	BFCM 2025_Product Collage_Best Gift_Christmas BG_H	Requested	Nadita	Chris / Layla
Pod B	GRO	BFCM 2025_Gifting_Top Head, Face & Body Shaver_SM8	Requested	Nadita	Chris / Layla
Pod B	GRO	BFCM 2025_Andrea_Gifting_Female Buyers 55+_Wife St	Requested	Nadita	Chris / Layla
Pod B	GRO	BFCM 2025_Andrea_Gifting_Female Buyers 55+_Wife St	Requested	Nadita	Chris / Layla
Pod B	GRO	BFCM 2024 Mashup_BFCM_Creative5_Variant 1_KK_Video	Requested	Nadita	Chris / Layla
Pod B	GRO	BFCM 2025_Render_Holiday_C238V1R3_KK_Video_Iterati	Requested	Nadita	Chris / Layla
Pod B	GRO	BFCM 2024_OG Mashup_WKND_Video_Iteration_C42B1 - C	Requested	Nadita	Chris / Layla
Pod B	GRO	BFCM 2024 Wife Was Right_Gifting_WKND_Video_C43B1_	Requested	Nadita	Chris / Layla
Pod B	GRO	BFCM 2024_Black Friday_Black and Orange_70% Off_WK	Requested	Nadita	Chris / Layla
Pod B	GRO	BFCM 2024_ProductCollage_Christmas BG_Still Image_	Requested	Nadita	Chris / Layla
Pod B	GRO	BFCM 2024_BaldiePro Benefit Call Out_Black_WKND_St	Requested	Nadita	Chris / Layla
Pod B	GRO	BFCM 2024_OG Mashup_WKND_Video_Iteration_C42B1	Requested	Nadita	Chris / Layla
Pod B	GRO	WKND - WC - TOF - Creative Testing - 3.31.23 - Ed	Requested	Nadita	Chris / Layla
Pod C	RAV	SM_Video_A44_C1V1_Defender HD11 Turn Signal Kit	Requested	Nina	Janet
Pod C	RAV	SM_RAV_Iteration_A20-1_Turn Signal Kit_GIF	Requested	Nina	Janet
Pod C	RAV	SM_A42_Video_Turn Signal Kit C2V1	Requested	Nina	Janet
Pod C	RAV	SM_A20 Static-Turn Signal Kit - New Copy	Requested	Nina	Janet
Pod C	RAV	Inhouse_Truckify	Requested	Nina	Janet
Pod C	RAV	SM_A48_Video_Turn Signal Kit _C1V1	Requested	Nina	Janet
Pod C	RAV	Inhouse_IG Post_Cab Lights	Requested	Nina	Janet
Pod C	RAV	SM_A35.1_Video_Cab Lights - New Copy	Requested	Nina	Janet
Pod C	RAV	SM_32.1_Video_Lighting Collection - New Copy	Requested	Nina	Janet
Pod C	RAV	SM_39.2_Video_Dome Lighting	Requested	Nina	Janet
Pod C	RAV	SM_A25_Gif_Polaris Ranger xp 1000	Requested	Nina	Janet
Pod C	RAV	SM_Inhouse Iterations_Apex Lights	Requested	Nina	Janet
Pod C	RAV	SM_A35.1_Video_Cab Lights	Requested	Nina	Janet
Pod C	RAV	Inhouse_IG Post_Turn Signal 11.19.25	Requested	Nina	Janet
Pod A	RUG	R273b_Internal UGC_Aaron_Ready_Video_Branded - Cop	Requested	Khansa	Janet
Pod A	RUG	R273a_Internal UGC_Aaron_Ready_Video_Branded - Cop	Requested	Khansa	Janet
Pod A	RUG	R310_Internal_Doctor_Hendricks_Ready_Video_Branded	Requested	Khansa	Janet
Pod A	RUG	R273b_Internal UGC_Aaron_Ready_Video_Branded	Requested	Khansa	Janet
Pod A	RUG	WL_MSA_Grapevine_RugietVsViagra_3	Requested	Khansa	Janet
Pod A	RUG	R167a_Odyssey_Go Long_Video_Branded - Copy	Requested	Khansa	Janet
Pod A	RUG	R322b_NRTV_RUGT17_Ready_Static_Branded - Copy	Requested	Khansa	Janet
Pod A	RUG	R196c_Donut Studios_RGT13_Ready_Video_Branded	Requested	Khansa	Janet
Pod A	RUG	Conversion_LP_MeganWL_Grapevine_Video_POVCoupleIte	Requested	Khansa	Janet
Pod A	RUG	Long Copy - Go Long July_s-Odyssey_v1_as-Mashup_p-	Requested	Khansa	Janet

♻️ ITERATION SUMMARY

102 total iterations across 4 brands — 79 queued, 18 in progress, 4 in review.

GRO: 42 iterations — 13 in progress, 26 queued, 3 in review.
DEL: 30 iterations — 1 in progress, 29 queued, 0 in review.
RAV: 18 iterations — 2 in progress, 14 queued, 1 in review.
RUG: 12 iterations — 2 in progress, 10 queued, 0 in review.