👑 MASTER TAB

📋 NCHO

🎯 JOBS

🧠 CONCEPTS

♻️ ITERATIONS

🔄 REVISIONS

⚔️ BATTLE

PORTFOLIO SNAPSHOT

Severely Behind

Overdue

This Week

Total Active

Portfolio HP

85%

90 ACTIVE
15 SENT ✓

📐 Health = 100 - (severely_behind × 15) - (overdue × 8) · Penalty-based so brands aren't punished for fewer tasks · Sent = Creative State + ICK URL both set

WEEK OVER WEEK

Severely Behind

3→3

NO CHANGE

Overdue

13→17

+4 ▲

This Week

14→17

+2 ▲

TEAM POD PERFORMANCE

🚀 POD A

69%

SEV

OVER

WEEK

SCHED

MM: Janet (DEL,RUG) · Layla (CMC)
BVS: Amanda · Khansa · Nina
Video: Ton · Stephen · Yahya
Static: Anne

⚡ POD B

100%

SEV

OVER

WEEK

SCHED

MM: Chris / Layla (GRO,GRH)
BVS: Nadita · Dita · Putri
Video: Eduardus · Catur
Static: Syarif

💎 POD C

89%

SEV

OVER

WEEK

SCHED

MM: Will (ESM,BRW,MGC) · Janet (GRC,RAV)
BVS: Yullie · Nina
Video: Anas · Dzakwan
Static: Dzakwan

BRAND HEALTH MATRIX

DEL

DEL 🥤

55%

3s·0o·2w·10sc

BER

BER 💊

68%

0s·4o·2w·8sc

RUG

RUG🍆

69%

1s·2o·1w·5sc

CMC

CMC 🇮🇳

84%

0s·2o·2w·8sc

JOY

JOY🎄

84%

0s·2o·2w·3sc

ESM

ESM 🚶

92%

0s·1o·1w·4sc

BRW

BRW🍺

100%

0s·0o·1w·1sc

RAV

RAV🛞

100%

0s·0o·1w·7sc

GRO

GRO🪒

100%

0s·0o·2w·2sc

GRH

GRH 🦵

100%

0s·0o·2w·4sc

🔴 SEVERELY BEHIND

Pod	Brand	Task	Due	Late	State	CR	IR	BVS	MM	Editor
Pod A	DEL	DEL 🥤 - A24 Hybrid	Mar 20	32d	Needs Revision	1	—	Amanda	Janet	Anne
Pod A	DEL	DEL 🥤 - A25 Hybrid/Statics	Mar 27	25d	Execute Concept	—	—	Amanda	Janet	Anne
Pod A	RUG	RUG🍆 - A84	Mar 27	25d	Needs Revision	2	—	Khansa	Janet	Ton / Stephen / Yahya
Pod A	DEL	DEL 🥤 - A25	Mar 27	25d	Needs Revision	—	1	Amanda	Janet	Ton / Stephen / Yahya

🟡 OVERDUE

Pod	Brand	Task	Due	Late	State	CR	IR	BVS	MM	Editor
Pod C	BER	BER 💊 - A4 Statics	Apr 10	11d	Needs Revision	—	2	Yullie	Chris	Dzakwan
Pod C	BER	BER 💊 - A4	Apr 10	11d	Needs Revision	1	—	Yullie	Chris	Anas / Dzakwan
Pod A	RUG	RUG🍆 - A86	Apr 10	11d	Needs Revision	—	—	Khansa	Janet	Ton / Stephen / Yahya
Pod C	JOY	JOY🎄 - A2 Statics	Apr 17	4d	Execute Concept	—	—	Nina	Janet	Dzakwan
Pod C	BER	BER 💊 - A5 Statics	Apr 17	4d	Needs Revision	—	2	Yullie	Chris	Dzakwan
Pod A	RUG	RUG🍆 - A87	Apr 17	4d	Needs Revision	1	—	Khansa	Janet	Ton / Stephen / Yahya
Pod C	ESM	ESM 🚶 - A27	Apr 17	4d	Needs Revision	—	1	Yullie	Will	Anas / Dzakwan
Pod C	BER	BER 💊 - A5	Apr 17	4d	Needs Revision	—	2	Yullie	Chris	Anas / Dzakwan
Pod C	JOY	JOY🎄 - A1	Apr 17	4d	Needs Revision	—	2	Nina	Janet	Anas / Dzakwan
Pod A	CMC	CMC 🇮🇳 - A103	Apr 17	4d	Needs Revision	1	—	Khansa	Layla	Ton / Stephen / Yahya
Pod A	CMC	CMC 🇮🇳 - A103 Hybrid	Apr 17	4d	Needs Revision	—	1	Khansa	Layla	Anne

🔵 THIS WEEK

Pod	Brand	Task	Due	State	CR	IR	BVS	MM	Editor
Pod C	BRW	BRW🍺 - A89	Apr 24	Execute Concept	—	—	Nina	Will	Anas / Dzakwan
Pod B	GRH	GRH 🦵 - A28 Statics	Apr 24	Execute Concept	—	—	Nadita	Layla	Syarif
Pod B	GRH	GRH 🦵 - A28	Apr 24	Execute Concept	—	—	Nadita	Layla	Eduardus / Catur
Pod C	JOY	JOY🎄 - A2	Apr 24	Execute Concept	—	—	Nina	Janet	Anas / Dzakwan
Pod C	RAV	RAV🛞 - A65	Apr 24	Execute Concept	—	—	Nina	Layla	Anas / Dzakwan
Pod C	BER	BER 💊 - A6	Apr 24	Execute Concept	—	—	Yullie	Chris	Anas / Dzakwan
Pod A	CMC	CMC 🇮🇳 - A104	Apr 24	Execute Concept	—	—	Khansa	Layla	Ton / Stephen / Yahya
Pod C	ESM	ESM 🚶 - A28	Apr 24	Execute Concept	—	—	Yullie	Will	Anas / Dzakwan
Pod C	JOY	JOY🎄 - A3 Statics	Apr 24	Requested	—	—	Nina	Janet	Dzakwan
Pod A	RUG	RUG🍆 - A88	Apr 24	Requested	—	—	Khansa	Janet	Ton / Stephen / Yahya
Pod A	DEL	DEL 🥤 - A29 Statics	Apr 24	Requested	—	—	Amanda	Janet	Anne
Pod A	DEL	DEL 🥤 - A29	Apr 24	Requested	—	—	Amanda	Janet	Ton / Stephen / Yahya
Pod A	CMC	CMC 🇮🇳 - A104 Statics	Apr 24	Requested	—	—	Khansa	Layla	Anne
Pod C	BER	BER 💊 - A6 Statics	Apr 24	Needs Revision	—	1	Yullie	Chris	Dzakwan
Pod B	GRO	GRO🪒 - A28 Statics	Apr 24	Sent to Client	—	—	Dita Nur	Layla	Syarif
Pod B	GRO	GRO🪒 - A28	Apr 24	Sent to Client	—	—	Dita Nur	Layla	Eduardus / Catur

📋 EXECUTIVE SUMMARY

Portfolio health: 85% across 90 active tasks, 11 brands, 3 pods. 15 tasks verified sent (State + ICK URL).

DEL at 55% — 3 severely behind, 0 overdue out of 22 active.
BER at 68% — 0 severely behind, 4 overdue out of 14 active.
RUG at 69% — 1 severely behind, 2 overdue out of 9 active.
Pod B strongest at 100%
16 tasks due this week

CONCEPT DUE — STRATEGIST TRACKER

Behind (In Queue)

Due This Week

In Progress / On Track

Concept HP

95%

57 CONCEPTS
3 STILL IN QUEUE

📐 "Behind" = past Internal Review Date AND Creative State is still "Needs Copy" or "Needs Copy Review" (strategist hasn't started). Tasks already in progress are not counted as behind.

STRATEGIST LOAD

Janet

behind in queue

Chris

behind in queue

Layla

due this week

Janet

due this week

Will

due this week

Chris

due this week

🔴 BEHIND — STILL IN COPY QUEUE

Pod	Brand	Task	Internal Due	Late	State	Strategist
Pod A	DEL	DEL 🥤 - A26	Mar 19	33d	Needs Copy	Janet
Pod A	DEL	DEL 🥤 - A27	Mar 26	26d	Needs Copy	Janet
Pod C	BER	BER 💊 - A7	Apr 16	5d	Needs Copy Review	Chris

🔵 DUE THIS WEEK — IN QUEUE

Pod	Brand	Task	Internal Due	State	Strategist
Pod C	ESM	ESM 🚶 - A30	Apr 23	Execute Concept	Will
Pod A	DEL	DEL 🥤 - A31	Apr 23	Requested	Janet
Pod C	RAV	RAV🛞 - A67	Apr 23	Requested	Layla
Pod C	BER	BER 💊 - A8	Apr 23	Requested	Chris
Pod A	CMC	CMC 🇮🇳 - A106	Apr 23	Requested	Layla
Pod C	JOY	JOY🎄 - A4	Apr 23	Requested	Janet
Pod A	RUG	RUG🍆 - A90	Apr 23	Requested	Janet
Pod C	RAV	RAV🛞 - A67	Apr 23	Requested	Layla
Pod B	GRO	GRO🪒 - A30	Apr 23	Requested	Layla
Pod B	GRH	GRH 🦵 - A30	Apr 23	Requested	Layla

🧠 CONCEPT SUMMARY

Concept health: 95% — 3 of 57 concepts are past due AND still in the copy queue.

Janet: 2 concepts behind — still in "Needs Copy" past Internal Review Date.
Chris: 1 concepts behind — still in "Needs Copy" past Internal Review Date.
10 concepts due this week
28 concepts past due but in progress — work started, just running behind.

ITERATION PIPELINE

101

Queued

In Progress

In Review

Complete

Throughput

38%

163 TOTAL
116 IN PIPELINE

ITERATIONS BY BRAND

BER

active iters

1q·0ip·1r

DEL

active iters

29q·0ip·7r

GRH

active iters

5q·0ip·1r

GRO

active iters

16q·1ip·1r

JOY

active iters

4q·0ip·0r

RAV

active iters

30q·1ip·1r

RUG

active iters

16q·1ip·1r

🔵 IN PROGRESS

Pod	Brand	Ad Name	State	BVS	MM
Pod B	GRO	Scaled1.1_April 2024 Nelson_Comparison_Us Vs Them_	In Ticketing	Dita Nur	Layla
Pod C	RAV	Inhouse_IG Post_Brake Lights 10.29	In Progress	Nina	Layla
Pod A	RUG	R310_Internal_Doctor_Hendricks_Ready_Video_Branded	In Editing Queue	Khansa	Janet

🟡 IN REVIEW

Pod	Brand	Ad Name	State	BVS	MM
Pod C	BER	Inhouse_UGC_Blue PIll - 2	MM Review 1	Yullie	Chris
Pod A	DEL	SM_Video_A12.1_C1V1_Founder #1	Needs Revision	Amanda	Janet
Pod A	DEL	SM_Video_A11.3 V1_Founder Gen Z Stat	Needs Revision	Amanda	Janet
Pod A	DEL	SM_Video_A11.2 V1_Founder Mom	Needs Revision	Amanda	Janet
Pod A	DEL	SM_Video_A12.2_C2V1_Founder> fun vs productive	Needs Revision	Amanda	Janet
Pod A	DEL	TP_Video_Jack & Diane	Needs Revision	Amanda	Janet
Pod A	DEL	SM_Gif_A13.2 V1_In Rotation	MM Review 1	Amanda	Janet
Pod A	DEL	SM_Gif_A17.3 V2 _Subscribe_Blueberry PDP	MM Review 1	Amanda	Janet
Pod B	GRH	MAR2026_Evergreen_RRS_Cut Free_Lifestyle_Soona_26S	Needs Revision	Nadita	Layla
Pod B	GRO	WKND - WC - 12.06.23 - C24B1 - Limited1 - VID - V	Needs Revision	Dita Nur	Layla
Pod C	RAV	SM_32.1_Video_Lighting Collection - New Copy	Needs Revision	Nina	Layla
Pod A	RUG	R368a_NRTV_RUG30_Go Long_Video_Branded - Copy	Needs Revision	Khansa	Janet

📥 QUEUED

101

Pod	Brand	Ad Name	State	BVS	MM
Pod C	BER	Inhouse_Post_Video_Menopause Dr. Durst	Requested	Yullie	Chris
Pod A	DEL	SM_Gif_A17.2 V2_Spirit LP -Right Click	Requested	Amanda	Janet
Pod A	DEL	SM_Gif_A22.5_V3_The Casual Social User_Social Occa	Requested	Amanda	Janet
Pod A	DEL	SM_Video_A13.1 V4_ Clock Out	Requested	Amanda	Janet
Pod A	DEL	SM_Video_A11.2_Founder Warehouse - New Copy	Requested	Amanda	Janet
Pod A	DEL	TP_Video_American Made	Requested	Amanda	Janet
Pod A	DEL	SM_Gif_A6.3v2_Pink Lemonade 10 pdp	Requested	Amanda	Janet
Pod A	DEL	SM_Gif_A17.2 V3_Spirit LP -Right Click -	Requested	Amanda	Janet
Pod A	DEL	SM_Video_A11.2 V1C2_Founder_Mom	Requested	Amanda	Janet
Pod A	DEL	SM_Video_A13.1 V1 Decompressing	Requested	Amanda	Janet
Pod A	DEL	SM_Static_A14.1 V1 _Selfcare_collection lp	Requested	Amanda	Janet
Pod A	DEL	SM_Iteration_Static_Ohio	Requested	Amanda	Janet
Pod A	DEL	SM_Static_A14.3 V3_ Delta Bag+ Something	Requested	Amanda	Janet
Pod A	DEL	SM_Gif_A17.2 V2_Spirit LP -Right Click	Requested	Amanda	Janet
Pod A	DEL	SM_Video_A13.1 V3_you made it	Requested	Amanda	Janet
Pod A	DEL	SM_Gif_A15.1 C1V1 Good Vibes/ 10	Requested	Amanda	Janet
Pod A	DEL	SM_Video_A13.1 V4_ Clock Out	Requested	Amanda	Janet
Pod A	DEL	SM_Video_A12.3 V1-Founder Start Low	Requested	Amanda	Janet
Pod A	DEL	SM_Static_A9.2_C4V1_Cards Raise The Mood	Requested	Amanda	Janet
Pod A	DEL	TP_Video_Jan_Ingredients Highlight	Requested	Amanda	Janet
Pod A	DEL	TP_Video_Jan_Mind Racing	Requested	Amanda	Janet
Pod A	DEL	SM_Static_A10.4_Dream Team	Requested	Amanda	Janet
Pod A	DEL	SM_Static_A9.3 C4 V1 _Gym Anxiety	Requested	Amanda	Janet
Pod A	DEL	SM_Video_A12.2_C1V1_Founder> going out	Requested	Amanda	Janet
Pod A	DEL	R172c_Odyssey_Go Long_Video_Branded - Copy	Requested	Amanda	Janet
Pod A	DEL	SM_Gif_A11.1 V1_Delta Logo Sky	Requested	Amanda	Janet
Pod A	DEL	SM_Gif_A11.1 V1_Delta Logo Sky	Requested	Amanda	Janet
Pod A	DEL	SM_Static_7.5_Long Week	Requested	Amanda	Janet
Pod A	DEL	TP_Drink Build_Collection LP	Requested	Amanda	Janet
Pod A	DEL	Inhouse_Tyler Larger Production_Collection PDP -	Requested	Amanda	Janet
Pod B	GRH	APR2026_Evergreen_RRS_Cut Free_Irritation Free_FB_	Requested	Nadita	Layla
Pod B	GRH	APR2026_Evergreen_RRS_Cut Free_Irritaiton Free_Com	Requested	Nadita	Layla
Pod B	GRH	APR2026_Evergreen_RRS_Cut Free_Irritation Free_FB_	Requested	Nadita	Layla
Pod B	GRH	FEB2026_Evergreen_Tara_BTSS_Full Body_26SM01V4_LP_	Requested	Nadita	Layla
Pod B	GRH	FEB2026_Evergreen_RRS_Full Body_Bikini_Lifestlye_2	Requested	Nadita	Layla
Pod B	GRO	MAR2026_Evergreen_RAS_Upgraded Appeal_Comparison_R	Requested	Dita Nur	Layla
Pod B	GRO	FEB20206_Evergreen_BTSS_Fast_Stress Free Shaving_U	Requested	Dita Nur	Layla
Pod B	GRO	SM_GRH_BusyTimeStarvedShavers_HighProduction_A19.3	Requested	Dita Nur	Layla
Pod B	GRO	August 7 2025_Wife Stole My Razor_Mashup_New Scrip	Requested	Dita Nur	Layla
Pod B	GRO	Evergreen_Jerimiyah_Comparison_Razor_Ingrown Giffy	Requested	Dita Nur	Layla
Pod B	GRO	Flex Ad - Copy	Requested	Dita Nur	Layla
Pod B	GRO	Scaled1.2_Evergreen_Jerimiyah_Comparison_Razor_Ing	Requested	Dita Nur	Layla
Pod B	GRO	BFCM 2025_Product Collage_Best Gift_Christmas BG_H	Requested	Dita Nur	Layla
Pod B	GRO	BFCM 2025_Gifting_Top Head, Face & Body Shaver_SM8	Requested	Dita Nur	Layla
Pod B	GRO	BFCM 2025_Andrea_Gifting_Female Buyers 55+_Wife St	Requested	Dita Nur	Layla
Pod B	GRO	BFCM 2025_Andrea_Gifting_Female Buyers 55+_Wife St	Requested	Dita Nur	Layla
Pod B	GRO	BFCM 2024_Black Friday_Black and Orange_70% Off_WK	Requested	Dita Nur	Layla
Pod B	GRO	BFCM 2024_ProductCollage_Christmas BG_Still Image_	Requested	Dita Nur	Layla
Pod B	GRO	BFCM 2024_BaldiePro Benefit Call Out_Black_WKND_St	Requested	Dita Nur	Layla
Pod B	GRO	BFCM 2024_OG Mashup_WKND_Video_Iteration_C42B1	Requested	Dita Nur	Layla
Pod B	GRO	WKND - WC - TOF - Creative Testing - 3.31.23 - Ed	Requested	Dita Nur	Layla
Pod C	JOY	o:JM - p:SPB - h:Joymode - PB05 - SB01+SB05 - UGC	Requested	Nina	Janet
Pod C	JOY	o:JM - p:SPB - h:Dr. Houman - PB05 - SB01 - UGC VI	Requested	Nina	Janet
Pod C	JOY	o:JM - p:SPB - h:realifeariel - PB05 - SB05+SB18 -	Requested	Nina	Janet
Pod C	JOY	o:JM - p:SPB - h:Eric Hinman - PB05 - SB05+SB06 -	Requested	Nina	Janet
Pod C	RAV	SM_Video_A52_C2V1_Turn Signal Kit	Requested	Nina	Layla
Pod C	RAV	SM_RAV_Static_Iteration_A20_C1V1_Turn Signal Kit -	Requested	Nina	Layla
Pod C	RAV	SM_Video_A52_C1V1_Turn Signal	Requested	Nina	Layla
Pod C	RAV	SM_Video_A44_C2V1_Defender HD11 Turn Signal Kit	Requested	Nina	Layla
Pod C	RAV	Inhouse_IG Post_Apex Lights_Built For More	Requested	Nina	Layla
Pod C	RAV	Inhouse_IG Post_Truck Bed Light	Requested	Nina	Layla
Pod C	RAV	SM_Iteration_A20-1_Turn Signal Kit_GIF	Requested	Nina	Layla
Pod C	RAV	SM_Video_A51_C2V1_Turn Signal Kit	Requested	Nina	Layla
Pod C	RAV	SM_Video_A53_C2V1_Plug Play	Requested	Nina	Layla
Pod C	RAV	SM_Video_A51_C2V1_Turn Signal Kit	Requested	Nina	Layla
Pod C	RAV	Inhouse_IG Post_lever	Requested	Nina	Layla
Pod C	RAV	SM_Video_A50_C2V1_Turn Signal Kit	Requested	Nina	Layla
Pod C	RAV	SM_Video_A47_C1V1_Turn Signal Kit	Requested	Nina	Layla
Pod C	RAV	Inhouse_IG Post_Turn Signal HD11	Requested	Nina	Layla
Pod C	RAV	Inhouse_IG Post_Apex Lights_Built For More	Requested	Nina	Layla
Pod C	RAV	SM_Video_A50_C1V1_Turn Signal Kit	Requested	Nina	Layla
Pod C	RAV	SM_Video_A44_C2V1_Defender HD11 Turn Signal Kit	Requested	Nina	Layla
Pod C	RAV	SM_A36.1_Turn Signal Models	Requested	Nina	Layla
Pod C	RAV	SM_Video_A49_C1V1_Turn Signal Kit	Requested	Nina	Layla
Pod C	RAV	SM_Gif_A25_Polaris General 1_Iterations	Requested	Nina	Layla
Pod C	RAV	SM_Video_A50_C2V1_Turn Signal Kit	Requested	Nina	Layla
Pod C	RAV	SM_Video_A47_C2V1_Turn Signal Kit	Requested	Nina	Layla
Pod C	RAV	SM_Video_A44_C1V1_Defender HD11 Turn Signal Kit	Requested	Nina	Layla
Pod C	RAV	SM_A42_Video_Turn Signal Kit C2V1	Requested	Nina	Layla
Pod C	RAV	SM_A20 Static-Turn Signal Kit - New Copy	Requested	Nina	Layla
Pod C	RAV	Inhouse_Truckify	Requested	Nina	Layla
Pod C	RAV	SM_A48_Video_Turn Signal Kit _C1V1	Requested	Nina	Layla
Pod C	RAV	Inhouse_IG Post_Cab Lights	Requested	Nina	Layla
Pod C	RAV	SM_A35.1_Video_Cab Lights - New Copy	Requested	Nina	Layla
Pod C	RAV	SM_39.2_Video_Dome Lighting	Requested	Nina	Layla
Pod A	RUG	R529a_NRTV_RUGT30%2E1O_Go Long_Video_Branded - Cop	Requested	Khansa	Janet
Pod A	RUG	R528c_NRTV_RUGT50_Go Long_Video_Branded - Copy	Requested	Khansa	Janet
Pod A	RUG	R265c_NRTV_RUG04_Ready_Video_Branded - Copy	Requested	Khansa	Janet
Pod A	RUG	R670c_NRTV_RUGT63_Ready_Video_Branded - Copy	Requested	Khansa	Janet
Pod A	RUG	R558c_Odyssey_Go Long_Video_Branded	Requested	Khansa	Janet
Pod A	RUG	R528b_NRTV_RUGT50_Go Long_Video_Branded	Requested	Khansa	Janet
Pod A	RUG	R189a_RGT20_Donut Studios_Ready_Video_Branded - Co	Requested	Khansa	Janet
Pod A	RUG	R498d_NRTV_RUGT47_Ready_Video_Branded - Copy	Requested	Khansa	Janet
Pod A	RUG	R417c_Odyssey_Go Long_Video_Branded - Copy	Requested	Khansa	Janet
Pod A	RUG	R498d_NRTV_RUGT47_Ready_Video_Branded - Copy	Requested	Khansa	Janet
Pod A	RUG	R270b_NRTV_RUGT19_B - Copy	Requested	Khansa	Janet
Pod A	RUG	R162b_Donut_Ready_Video_Branded - Copy	Requested	Khansa	Janet
Pod A	RUG	R162b_Donut_Ready_Video_Branded - Copy	Requested	Khansa	Janet
Pod A	RUG	R273b_Internal UGC_Aaron_Ready_Video_Branded - Cop	Requested	Khansa	Janet
Pod A	RUG	R273a_Internal UGC_Aaron_Ready_Video_Branded - Cop	Requested	Khansa	Janet
Pod A	RUG	R273b_Internal UGC_Aaron_Ready_Video_Branded	Requested	Khansa	Janet

♻️ ITERATION SUMMARY

163 total iterations across 7 brands — 101 queued, 3 in progress, 12 in review.

DEL: 52 iterations — 0 in progress, 29 queued, 7 in review.
GRO: 38 iterations — 1 in progress, 16 queued, 1 in review.
RAV: 36 iterations — 1 in progress, 30 queued, 1 in review.
RUG: 21 iterations — 1 in progress, 16 queued, 1 in review.
GRH: 8 iterations — 0 in progress, 5 queued, 1 in review.
JOY: 4 iterations — 0 in progress, 4 queued, 0 in review.
BER: 4 iterations — 0 in progress, 1 queued, 1 in review.

REVISION TRACKER

Client Revisions

Internal Revisions

Tasks Sent

20%

Approval Rate

Approval Rate

20%

15 SENT
12 REVISED

📐 Client Revisions (CR) = Sent to Client → Needs Revision · Internal Revisions (IR) = MM Review 1/2/Client → Needs Revision · Approval Rate = % of sent tasks that needed zero client revisions

WEEK OVER WEEK

Client Revisions

2→4

+2 ▲

Internal Revisions

7→7

NO CHANGE

Total Revisions

9→11

+2 ▲

APPROVAL BY BRAND

BER

BER 💊

4cr · 9ir · 2 sent

DEL

DEL 🥤

33%

2cr · 8ir · 3 sent

ESM

ESM 🚶

50%

3cr · 4ir · 4 sent

RUG

RUG🍆

3cr · 0ir · 1 sent

CMC

CMC 🇮🇳

100%

1cr · 1ir · 0 sent

GRO

GRO🪒

50%

1cr · 1ir · 2 sent

JOY

JOY🎄

100%

0cr · 2ir · 0 sent

RAV

RAV🛞

100%

0cr · 1ir · 1 sent

MGC

MGC 🌵

1cr · 0ir · 1 sent

BRW

BRW🍺

100%

0cr · 0ir · 1 sent

📊 BRAND BREAKDOWN

Brand	Name	Total	Client	Internal	This Wk	Last Wk	WoW	Approval	Sent
BER	BER 💊	13	4	9	5	3	+2 ▲	0%	2
DEL	DEL 🥤	10	2	8	2	1	+1 ▲	33%	3
ESM	ESM 🚶	7	3	4	1	0	+1 ▲	50%	4
RUG	RUG🍆	3	3	0	2	0	+2 ▲	0%	1
CMC	CMC 🇮🇳	2	1	1	0	2	-2 ▼	100%	0
GRO	GRO🪒	2	1	1	0	2	-2 ▼	50%	2
JOY	JOY🎄	2	0	2	1	1	—	100%	0
RAV	RAV🛞	1	0	1	0	0	—	100%	1
MGC	MGC 🌵	1	1	0	0	0	—	0%	1
BRW	BRW🍺	0	0	0	0	0	—	100%	1

🔝 MOST REVISED TASKS

Pod	Brand	Task	Total	Client	Internal	State
Pod A	DEL	DEL 🥤 - A20 Hybrid/Statics	5	0	5	Sent to Client
Pod C	BER	BER 💊 - A2 Statics	4	2	2	Sent to Client
Pod C	ESM	ESM 🚶 - A22	3	2	1	Sent to Client
Pod C	BER	BER 💊 - A5 Statics	2	0	2	Needs Revision
Pod C	BER	BER 💊 - A4 Statics	2	0	2	Needs Revision
Pod A	RUG	RUG🍆 - A84	2	2	0	Needs Revision
Pod C	BER	BER 💊 - A5	2	0	2	Needs Revision
Pod C	JOY	JOY🎄 - A1	2	0	2	Needs Revision
Pod A	DEL	DEL 🥤 - A23 Hybrid/Statics	2	1	1	Sent to Client
Pod C	ESM	ESM 🚶 - A20	2	0	2	Sent to Client
Pod A	RUG	RUG🍆 - A87	1	1	0	Needs Revision
Pod C	BER	BER 💊 - A6 Statics	1	0	1	Needs Revision
Pod C	ESM	ESM 🚶 - A27	1	0	1	Needs Revision
Pod C	BER	BER 💊 - A4	1	1	0	Needs Revision
Pod A	DEL	DEL 🥤 - A25	1	0	1	Needs Revision
Pod A	DEL	DEL 🥤 - A24 Hybrid	1	1	0	Needs Revision
Pod A	CMC	CMC 🇮🇳 - A103	1	1	0	Needs Revision
Pod A	CMC	CMC 🇮🇳 - A103 Hybrid	1	0	1	Needs Revision
Pod B	GRO	GRO🪒 - A27 Statics	1	0	1	Sent to Client
Pod C	RAV	RAV🛞 - A64	1	0	1	Sent to Client

🔄 REVISION SUMMARY

Client approval rate: 20% — 15 tasks sent to client, 12 required revisions (15 total client revision cycles).

BER: 4 client revisions across 3 tasks.
RUG: 3 client revisions across 2 tasks.
ESM: 3 client revisions across 2 tasks.
DEL: 2 client revisions across 2 tasks.
CMC: 1 client revisions across 1 tasks.
GRO: 1 client revisions across 1 tasks.
MGC: 1 client revisions across 1 tasks.
26 total internal revisions across 16 tasks (MM Review → Needs Revision).
BER: 9 internal revisions across 5 tasks.
DEL: 8 internal revisions across 4 tasks.
ESM: 4 internal revisions across 3 tasks.
JOY: 2 internal revisions across 1 tasks.
CMC: 1 internal revisions across 1 tasks.
RAV: 1 internal revisions across 1 tasks.
GRO: 1 internal revisions across 1 tasks.
Week over week: 9 → 11 revisions (up 2).

⚔️ POD BATTLE GROUNDS

👑 POD A 🚀

63.1%

BACKLOG

8.5%

REV RATE

91%

AD PERF

SHOUTS

Backlog: 4.0/45 · Rev: 45.0/45 · Ad: 9.1/10 · Bonus: +5

🥈 POD B ⚡

61.1%

17%

BACKLOG

0.0%

REV RATE

84%

AD PERF

SHOUTS

Backlog: 7.7/45 · Rev: 45.0/45 · Ad: 8.4/10

🥉 POD C 💎

56.1%

20%

BACKLOG

13.0%

REV RATE

89%

AD PERF

SHOUTS

Backlog: 9.0/45 · Rev: 38.2/45 · Ad: 8.9/10

📊 SCORING BREAKDOWN

Pod	Backlog %	/45	Rev Rate %	/45	Ad Perf %	/10	Shoutouts	Bonus	FINAL
Pod A	9%	4.0	8.5%	45.0	91%	9.1	4	+5	63.1%
Pod B	17%	7.7	0.0%	45.0	84%	8.4	2	+0	61.1%
Pod C	20%	9.0	13.0%	38.2	89%	8.9	2	+0	56.1%

📈 AD PERFORMANCE BY BRAND

BER

CPA $70.0

100%

7d: $63.90 · 14d: $87.43 ↑

BRW

ROAS 1.5

91%

7d: 1.36 · 14d: 1.20 ↑

CMC

CPA $55.0

100%

7d: $42.43 · 14d: $40.59 ↓

DEL

CPA $118.0

88%

7d: $132.55 · 14d: $127.62 ↓

ESM

ROAS 1.4

100%

7d: 1.50 · 14d: 1.33 ↑

GRH

CPA $65.0

67%

7d: $86.46 · 14d: $79.25 ↓

GRO

CPA $65.0

100%

7d: $58.39 · 14d: $53.50 ↓

MGC

CPA $100.0

100%

7d: $62.48 · 14d: $103.61 ↑

RAV

ROAS 1.5

56%

7d: 0.84 · 14d: 1.29 ↓

RUG

CPA $200.0

84%

7d: $232.19 · 14d: $212.31 ↓

🏆 WINNING ADS (30d)

Only winners (beating KPI target) shown. Click SM/EXT to reclassify. Non-SelfMade ads excluded from battle score.

Pod	Brand	Ad Name	Type	Metric	Target	Value	Spend
Pod C	RAV	SM_Video_A51_C2V1_Turn Signal Kit	🖼️ Image	ROAS	1.5	1.62	$16,670
Pod A	CMC	SM_1.17.25_Video_A29.1-C4V4 - Copy 2	🖼️ Image	CPA	$55	32.04	$6,760
Pod C	ESM	SM_Static_A19.5_V2_Vending Machine	🖼️ Image	ROAS	1.4	1.47	$5,360
Pod C	RAV	SM_Video_A51_C1V1_Turn Signal Kit	🖼️ Image	ROAS	1.5	1.62	$3,488
Pod C	MGC	SM_Static_ A17_Fall for This Trap	🖼️ Image	CPA	$100	73.14	$2,999
Pod A	CMC	SM_05.20.25_Video_A49.2 C2V2 - Copy 2	🎬 Video	CPA	$55	36.49	$2,883
Pod C	RAV	SM_Video_A53_C1V1_Plug Play	🎬 Video	ROAS	1.5	2.11	$2,811
Pod C	MGC	SM_Static_A11.1_Sims - New LP	🖼️ Image	CPA	$100	73.2	$2,342
Pod C	RAV	SM_Video_A61_C2V1_Plug Play Apex Lights	🖼️ Image	ROAS	1.5	2.08	$2,227
Pod C	ESM	SM_Static_EZA3.1	🖼️ Image	ROAS	1.4	2.12	$2,025
Pod C	RAV	SM_RAV_Static_Iteration_A20_C1V1_Turn Signal Kit - Copy	🖼️ Image	ROAS	1.5	1.75	$1,755
Pod C	RAV	SM_Static_Iteration_A20_C4V1_Turn Signal Kit - Copy	🖼️ Image	ROAS	1.5	1.9	$1,587
Pod C	MGC	SM_Video_A16.2_Ways to Say ILY	🖼️ Image	CPA	$100	81.15	$1,461
Pod A	CMC	SM_05.20.25_Video_A49.2 C2V2 - Copy 2	🎬 Video	CPA	$55	46.75	$1,262
Pod C	BRW	SM_Static_UGC_Hooked_Sunshine IPA	🖼️ Image	ROAS	1.5	1.94	$1,125
Pod C	MGC	SM_Video_A2.2_Founder 3 reasons	🎬 Video	CPA	$100	51.93	$935
Pod C	MGC	SM_Static_ A17_Fall for This Trap	🖼️ Image	CPA	$100	75.71	$833
Pod C	BRW	SM_Static_83.6_Billboard The Story Double IPA	🖼️ Image	ROAS	1.5	1.64	$805
Pod C	ESM	SM_Video_A22.2_Buzz with No Hangover	🎬 Video	ROAS	1.4	1.59	$733
Pod C	MGC	SM_Static_A11.1_Sims - New LP	🖼️ Image	CPA	$100	88.04	$616
Pod C	BRW	SM_Static_79.6_C2V1_Electrolytes	🖼️ Image	ROAS	1.5	1.56	$610
Pod C	MGC	SM_Static_A10.3_Hands Dry Jan	🖼️ Image	CPA	$100	42.22	$591
Pod C	MGC	SM_Video_A16.1_Good at Math	🖼️ Image	CPA	$100	72.87	$437
Pod C	BER	SM_Video_C1V1_NO - Avoiding Prescription Meds-NO - Doctor-aw	🖼️ Image	CPA	$70	54.02	$432
Pod C	MGC	SM_Video_A15.1_The Anytime Alternative	🖼️ Image	CPA	$100	47.72	$382
Pod C	ESM	SM_Static_A5_V5.1	🖼️ Image	ROAS	1.4	2.18	$329
Pod C	BER	SM_Image_Sale_Tired_Subscription-NO PDP	🖼️ Image	CPA	$70	5.38	$75
Pod A	RUG	Launch 2 - In Hand v2_s-NF&Co_v1_as-Comparison / VS_m-Better	🖼️ Image	CPA	$200	87.63	$154,229
Pod A	RUG	Willy Bearden Therapist 4720s_s-Grapevine_v5_as-Testimonial/	🖼️ Image	CPA	$200	147.19	$99,059
Pod A	RUG	3X Faster Rebranded_s-Internal_as-Advertorial_m-Ready in 15_	🖼️ Image	CPA	$200	160.38	$94,623
Pod A	RUG	Willy Bearden Therapist 4720s_s-Grapevine_v3_as-Testimonial/	🖼️ Image	CPA	$200	156.28	$89,706
Pod A	RUG	R417b_Odyssey_Go Long_Video_Branded	🎬 Video	CPA	$200	175.78	$84,200
Pod A	RUG	R417a_Odyssey_Go Long_Video_Branded	🎬 Video	CPA	$200	185.32	$62,083
Pod A	RUG	Conversion_LP_MeganWL_Grapevine_Video_POVCoupleIterations_27	🖼️ Image	CPA	$200	187.63	$52,160
Pod A	RUG	Conversion_DigestNetwork_Static_ArticleCrop	🖼️ Image	CPA	$200	93.92	$23,481
Pod A	CMC	CT_Video_SM_CMC_No-Sodium-Spike_The-Wellness-minded-Professi	🎬 Video	CPA	$55	35.05	$17,104
Pod B	GRH	FEB2026_Evergreen_Tara_RDBDB_New Product_ASMR_Full Body_26KK	🖼️ Image	CPA	$65	59.19	$12,016
Pod B	GRH	FEB2026_Evergreen_SSS_Confidence Boost_UGC_26SM40V1_LP_Selfm	🖼️ Image	CPA	$65	61.11	$6,295
Pod A	CMC	CT_SM_CMC_A89.1_Podcast_C2V1_Jan_26_4x5.mp4 - Copy	🎬 Video	CPA	$55	45.07	$5,544
Pod A	CMC	CT_SM_CMC_A89.2_Podcast_C1V1_Jan_26_4x5.mp4 - Copy	🎬 Video	CPA	$55	45.28	$4,844
Pod B	GRO	August 7 2025_Wife Stole My Razor_Mashup_New Script_C339V4R2	🖼️ Image	CPA	$65	49.92	$3,295
Pod B	GRO	Scaled1.1_5-3-24-Comparison-Others_In-House_Still Image_ 484	🖼️ Image	CPA	$65	58.22	$2,620
Pod A	CMC	CT_SM_CMC_A95.1_C1V1_High-Pro_Feb_26_4x5.mp4	🎬 Video	CPA	$55	53.02	$2,333
Pod A	CMC	CT_Video_CutOutBAU-Yellow_1x1.mov - Copy	🎬 Video	CPA	$55	29.64	$2,312
Pod C	RAV	Inhouse_IG Post_Founder Lighting	🎬 Video	ROAS	1.5	1.65	$2,188
Pod B	GRO	October 21 2025_Benefit_Feature_Render_C353V2_KK_Still_87704	🖼️ Image	CPA	$65	53.25	$1,917
Pod B	GRH	FEB2026_Evergreen_RRS_Full Body_Bikini_Lifestlye_26SM03V4_LP	🖼️ Image	CPA	$65	55.13	$1,709
Pod B	GRO	August 7 2025_Wife Stole My Razor_Mashup_New Script_C339V3R2	🖼️ Image	CPA	$65	51.3	$1,693
Pod B	GRO	W2S_May 8 2025_Post It_Product Collage_On Move_Seen On_C251V	🖼️ Image	CPA	$65	46.16	$1,662
Pod B	GRH	FEB2026_Evergreen_SSS_Confidence Boost_UGC_26SM40V2_LP_Selfm	🖼️ Image	CPA	$65	51.47	$1,647

📣 SHOUTOUT TRACKER

Pod A

shoutouts (+5%)

2 more for next +5%

Pod B

shoutouts (+0%)

1 more for next +5%

Pod C

shoutouts (+0%)

1 more for next +5%

SCORING: Backlog 45% (sent/total) + Rev Rate 45% (MMR-2+, ≤10%=full ≥30%=zero) + Ad Perf 10% (vs KPI target) + Shoutouts (+5% per 3) − Churn (−10%)

⚔️ BATTLE SUMMARY

Pod A leads at 63.1%

Pod A: 63.1% — Backlog 9% (4.0/45), Rev Rate 8.5% (45.0/45), Ad Perf 91% (9.1/10), +5% shoutout bonus
Pod B: 61.1% — Backlog 17% (7.7/45), Rev Rate 0.0% (45.0/45), Ad Perf 84% (8.4/10)
Pod C: 56.1% — Backlog 20% (9.0/45), Rev Rate 13.0% (38.2/45), Ad Perf 89% (8.9/10)

📋 CLIENT MANAGEMENT (NCHO)

📊 BRAND CONFIG EDIT IN SHEETS

Synced from NCHO Google Sheet at build time. Click "Edit in Sheets" to make changes — they'll appear on next dashboard refresh.

Brand	Status	Pod	Strategist	BVS Team	Editors	Deliverables	KPI	Target	14d	7d	Health
BER BER 💊	Active	Pod C	Chris	Yullie	Anas / Dzakwan / Dzakwan	1 Video (2 alts per Video), 3 statis	CPA	$70	$87	$64	68%
BRW BRW🍺	Active	Pod C	Will	Nina	Anas / Dzakwan / Dzakwan	1 Video (2 alts per Video), 3 Statics	ROAS	1.5	1.20	1.36	100%
CMC CMC 🇮🇳	Active	Pod A	Layla	Khansa	Ton / Stephen / Yahya / Anne	3 Video (2 alts per Video), 3 Statics (2 alts per Statics)	CPA	$55	$41	$42	84%
DEL DEL 🥤	Active	Pod A	Janet	Amanda	Ton / Stephen / Yahya / Anne	5 videos (4 alts per video), 4 GIFs (3 alts per GIF), 4 Statics (4 alts per static)	CPA	$118	$128	$133	55%
ESM ESM 🚶	Active	Pod C	Will	Yullie	Anas / Dzakwan / Dzakwan	2 Videos (or GIFs), 3 statics	ROAS	1.4	1.33	1.50	92%
GRH GRH 🦵	Active	Pod B	Layla	Nadita	Eduardus / Catur / Syarif	5 Videos (3 alts each) = 15 assets • 2 GIFs (3 alts each) = 6 assets • 3 Statics (3 alts each) = 9 assets Split with GRO	CPA	$65	$79	$86	100%
GRO GRO🪒	Active	Pod B	Layla	Dita Nur	Eduardus / Catur / Syarif	5 Videos (3 alts each) = 15 assets • 2 GIFs (3 alts each) = 6 assets • 3 Statics (3 alts each) = 9 assets Split with GRH	CPA	$65	$54	$58	100%
JOY JOY🎄	Active	Pod C	Janet	Nina	Anas / Dzakwan / Dzakwan	1 Video (2 alts per Video), 3 statis	—	—	—	—	84%
MGC MGC 🌵	Active	Pod C	Janet	Yullie	Anas / Dzakwan / Dzakwan	1 Video (2 alts per Video), 3 Statics	CPA	$100	$104	$62	100%
RAV RAV🛞	Active	Pod C	Layla	Nina	Anas / Dzakwan / Dzakwan	1 Video (2 alts per Video), 3 Statics	ROAS	1.5	1.29	0.84	100%
RUG RUG🍆	Active	Pod A	Janet	Khansa	Ton / Stephen / Yahya / Anne	2 Videos Per Week	CPA	$200	$212	$232	69%

📝 LIVE SPREADSHEET

Edit directly below — changes save to Google Sheets in real time.