👑

MASTER TAB

11 BRANDS · 3 PODS · ARCADE MODE
LIVE
Apr 23, 2026
📋 NCHO
🎯 JOBS
🧠 CONCEPTS
♻️ ITERATIONS
🔄 REVISIONS
⚔️ BATTLE
PORTFOLIO SNAPSHOT
5
Severely Behind
10
Overdue
16
This Week
86
Total Active
Portfolio HP
84%
86 ACTIVE
15 SENT ✓
📐 Health = 100 - (severely_behind × 15) - (overdue × 8) · Penalty-based so brands aren't punished for fewer tasks · Sent = Creative State + ICK URL both set
WEEK OVER WEEK
Severely Behind
3→3
NO CHANGE
Overdue
13→17
+4 ▲
This Week
14→17
+2 ▲
TEAM POD PERFORMANCE
🚀 POD A
64%
5
SEV
4
OVER
5
WEEK
23
SCHED
MM: Janet (DEL,RUG) · Layla (CMC)
BVS: Amanda · Khansa · Nina
Video: Ton · Stephen · Yahya
Static: Anne
⚡ POD B
100%
0
SEV
0
OVER
4
WEEK
6
SCHED
MM: Chris / Layla (GRO,GRH)
BVS: Nadita · Dita · Putri
Video: Eduardus · Catur
Static: Syarif
💎 POD C
90%
0
SEV
6
OVER
7
WEEK
23
SCHED
MM: Will (ESM,BRW,MGC) · Janet (GRC,RAV)
BVS: Yullie · Nina
Video: Anas · Dzakwan
Static: Dzakwan
BRAND HEALTH MATRIX
DEL
DEL 🥤
24%
4s·2o·2w·10sc
BER
BER 💊
68%
0s·4o·2w·8sc
RUG
RUG🍆
69%
1s·2o·1w·5sc
ESM
ESM 🚶
92%
0s·1o·1w·4sc
JOY
JOY🎄
92%
0s·1o·2w·3sc
CMC
CMC 🇮🇳
100%
0s·0o·2w·8sc
BRW
BRW🍺
100%
0s·0o·1w·1sc
RAV
RAV🛞
100%
0s·0o·1w·7sc
GRO
GRO🪒
100%
0s·0o·2w·2sc
GRH
GRH 🦵
100%
0s·0o·2w·4sc

🔴 SEVERELY BEHIND

5
PodBrandTaskDueLateStateCRIRBVSMMEditor
Pod ADELDEL 🥤 - A25Mar 2727dNeeds Revision11AmandaJanetTon / Stephen / Yahya
Pod ARUGRUG🍆 - A84Mar 2727dNeeds Revision2—KhansaJanetTon / Stephen / Yahya
Pod ADELDEL 🥤 - A25 Hybrid/StaticsMar 2727dNeeds Additional Resizing——AmandaJanetAnne
Pod ADELDEL 🥤 - A26Apr 0320dExecute Concept——AmandaJanetTon / Stephen / Yahya
Pod ADELDEL 🥤 - A26 StaticsApr 0320dExecute Concept——AmandaJanetAnne

🟡 OVERDUE

10
PodBrandTaskDueLateStateCRIRBVSMMEditor
Pod ADELDEL 🥤 - A27 StaticsApr 1013dExecute Concept——AmandaJanetAnne
Pod ADELDEL 🥤 - A27Apr 1013dExecute Concept——AmandaJanetTon / Stephen / Yahya
Pod CBERBER 💊 - A4Apr 1013dNeeds Revision2—YullieChrisAnas / Dzakwan
Pod ARUGRUG🍆 - A86Apr 1013dNeeds Revision1—KhansaJanetTon / Stephen / Yahya
Pod CBERBER 💊 - A4 StaticsApr 1013dMM Review 1—2YullieChrisDzakwan
Pod CJOYJOY🎄 - A2 StaticsApr 176dExecute Concept——NinaJanetDzakwan
Pod CBERBER 💊 - A5Apr 176dNeeds Revision—3YullieChrisAnas / Dzakwan
Pod CBERBER 💊 - A5 StaticsApr 176dNeeds Revision—3YullieChrisDzakwan
Pod ARUGRUG🍆 - A87Apr 176dNeeds Revision2—KhansaJanetTon / Stephen / Yahya
Pod CESMESM 🚶 - A27Apr 176dMM Review 1—1YullieWillAnas / Dzakwan

🔵 THIS WEEK

16
PodBrandTaskDueStateCRIRBVSMMEditor
Pod ARUGRUG🍆 - A88Apr 24Execute Concept——KhansaJanetTon / Stephen / Yahya
Pod ACMCCMC 🇮🇳 - A104 StaticsApr 24Execute Concept——KhansaLaylaAnne
Pod CBRWBRW🍺 - A89Apr 24Execute Concept——NinaWillAnas / Dzakwan
Pod BGRHGRH 🦵 - A28 StaticsApr 24Execute Concept——NaditaLaylaSyarif
Pod BGRHGRH 🦵 - A28Apr 24Execute Concept——NaditaLaylaEduardus / Catur
Pod CJOYJOY🎄 - A2Apr 24Execute Concept——NinaJanetAnas / Dzakwan
Pod CRAVRAV🛞 - A65Apr 24Execute Concept——NinaLaylaAnas / Dzakwan
Pod CBERBER 💊 - A6Apr 24Execute Concept——YullieChrisAnas / Dzakwan
Pod CESMESM 🚶 - A28Apr 24Execute Concept——YullieWillAnas / Dzakwan
Pod CJOYJOY🎄 - A3 StaticsApr 24Requested——NinaJanetDzakwan
Pod ADELDEL 🥤 - A29 StaticsApr 24Requested——AmandaJanetAnne
Pod ADELDEL 🥤 - A29Apr 24Requested——AmandaJanetTon / Stephen / Yahya
Pod CBERBER 💊 - A6 StaticsApr 24Needs Revision11YullieChrisDzakwan
Pod ACMCCMC 🇮🇳 - A104Apr 24Needs Revision—1KhansaLaylaTon / Stephen / Yahya
Pod BGROGRO🪒 - A28 StaticsApr 24Sent to Client——Dita NurLaylaSyarif
Pod BGROGRO🪒 - A28Apr 24Sent to Client——Dita NurLaylaEduardus / Catur

📋 EXECUTIVE SUMMARY

Portfolio health: 84% across 86 active tasks, 11 brands, 3 pods. 15 tasks verified sent (State + ICK URL).

  • DEL at 24% — 4 severely behind, 2 overdue out of 21 active.
  • BER at 68% — 0 severely behind, 4 overdue out of 14 active.
  • RUG at 69% — 1 severely behind, 2 overdue out of 9 active.
  • Pod B strongest at 100%
  • 16 tasks due this week
CONCEPT DUE — STRATEGIST TRACKER
0
Behind (In Queue)
16
Due This Week
39
In Progress / On Track
Concept HP
100%
55 CONCEPTS
0 STILL IN QUEUE
📐 "Behind" = past Internal Review Date AND Creative State is still "Needs Copy" or "Needs Copy Review" (strategist hasn't started). Tasks already in progress are not counted as behind.
STRATEGIST LOAD
Layla
7
due this week
Janet
5
due this week
Will
2
due this week
Chris
2
due this week

🔴 BEHIND — STILL IN COPY QUEUE

0
PodBrandTaskInternal DueLateStateStrategist

🔵 DUE THIS WEEK — IN QUEUE

16
PodBrandTaskInternal DueStateStrategist
Pod CESMESM 🚶 - A30Apr 23Execute ConceptWill
Pod ADELDEL 🥤 - A31Apr 23RequestedJanet
Pod CRAVRAV🛞 - A67Apr 23RequestedLayla
Pod CBERBER 💊 - A8Apr 23RequestedChris
Pod CJOYJOY🎄 - A4Apr 23RequestedJanet
Pod ARUGRUG🍆 - A90Apr 23RequestedJanet
Pod CRAVRAV🛞 - A67Apr 23RequestedLayla
Pod BGROGRO🪒 - A30Apr 23RequestedLayla
Pod BGRHGRH 🦵 - A30Apr 23RequestedLayla
Pod ACMCCMC 🇮🇳 - A106Apr 23Needs Copy ReviewLayla
Pod CESMESM 🚶 - A31Apr 30Execute ConceptWill
Pod ADELDEL 🥤 - A32Apr 30RequestedJanet
Pod CRAVRAV🛞 - A68Apr 30RequestedLayla
Pod CBERBER 💊 - A9Apr 30RequestedChris
Pod ACMCCMC 🇮🇳 - A107Apr 30RequestedLayla
Pod ARUGRUG🍆 - A91Apr 30RequestedJanet

🧠 CONCEPT SUMMARY

Concept health: 100% — 0 of 55 concepts are past due AND still in the copy queue.

  • 16 concepts due this week
  • 29 concepts past due but in progress — work started, just running behind.
ITERATION PIPELINE
118
Queued
3
In Progress
12
In Review
46
Complete
Throughput
34%
179 TOTAL
133 IN PIPELINE
ITERATIONS BY BRAND
BER
3
active iters
2q·0ip·1r
DEL
41
active iters
34q·0ip·7r
GRH
8
active iters
8q·0ip·0r
GRO
18
active iters
15q·1ip·2r
JOY
6
active iters
6q·0ip·0r
RAV
36
active iters
34q·1ip·1r
RUG
21
active iters
19q·1ip·1r

🔵 IN PROGRESS

3
PodBrandAd NameStateBVSMM
Pod BGROScaled1.1_April 2024 Nelson_Comparison_Us Vs Them_In Ticketing Dita NurLayla
Pod CRAVInhouse_IG Post_Brake Lights 10.29In ProgressNinaLayla
Pod ARUGR310_Internal_Doctor_Hendricks_Ready_Video_BrandedIn Editing Queue KhansaJanet

🟡 IN REVIEW

12
PodBrandAd NameStateBVSMM
Pod CBERInhouse_UGC_Blue PIll - 2Needs RevisionYullieChris
Pod ADELSM_Video_A12.1_C1V1_Founder #1Needs RevisionAmandaJanet
Pod ADELSM_Video_A11.3 V1_Founder Gen Z StatNeeds RevisionAmandaJanet
Pod ADELSM_Video_A11.2 V1_Founder MomNeeds RevisionAmandaJanet
Pod ADELSM_Video_A12.2_C2V1_Founder> fun vs productiveNeeds RevisionAmandaJanet
Pod ADELTP_Video_Jack & DianeNeeds RevisionAmandaJanet
Pod ADELSM_Gif_A13.2 V1_In RotationMM Review 1AmandaJanet
Pod ADELSM_Gif_A17.3 V2 _Subscribe_Blueberry PDPMM Review 1AmandaJanet
Pod BGROMAR2026_Evergreen_RAS_Upgraded Appeal_Comparison_RNeeds RevisionDita NurLayla
Pod BGROWKND - WC - 12.06.23 - C24B1 - Limited1 - VID - VNeeds RevisionDita NurLayla
Pod CRAVSM_32.1_Video_Lighting Collection - New CopyNeeds RevisionNinaLayla
Pod ARUGR368a_NRTV_RUG30_Go Long_Video_Branded - CopyNeeds RevisionKhansaJanet

📥 QUEUED

118
PodBrandAd NameStateBVSMM
Pod CBERVID | Review UGC | CPRequestedYullieChris
Pod CBERInhouse_Post_Video_Menopause Dr. DurstRequestedYullieChris
Pod ADELSM_Gif_A17.3 V2 _Subscribe_Blueberry PDPRequestedAmandaJanet
Pod ADELSM_Video_A12.4 V2 - Founder BeerRequestedAmandaJanet
Pod ADELSM_Gif_7.4_dry Jan only buzzRequestedAmandaJanet
Pod ADELSM_Video_A13.1 V3_you made itRequestedAmandaJanet
Pod ADELSM_Gif_A14.3 V2_Drink Chill-Passion Fruit LP - CopRequestedAmandaJanet
Pod ADELSM_Gif_A17.2 V2_Spirit LP -Right ClickRequestedAmandaJanet
Pod ADELSM_Gif_A22.5_V3_The Casual Social User_Social OccaRequestedAmandaJanet
Pod ADELSM_Video_A13.1 V4_ Clock OutRequestedAmandaJanet
Pod ADELSM_Video_A11.2_Founder Warehouse - New CopyRequestedAmandaJanet
Pod ADELTP_Video_American MadeRequestedAmandaJanet
Pod ADELSM_Gif_A6.3v2_Pink Lemonade 10 pdpRequestedAmandaJanet
Pod ADELSM_Gif_A17.2 V3_Spirit LP -Right Click -RequestedAmandaJanet
Pod ADELSM_Video_A11.2 V1C2_Founder_MomRequestedAmandaJanet
Pod ADELSM_Video_A13.1 V1 DecompressingRequestedAmandaJanet
Pod ADELSM_Static_A14.1 V1 _Selfcare_collection lpRequestedAmandaJanet
Pod ADELSM_Iteration_Static_OhioRequestedAmandaJanet
Pod ADELSM_Static_A14.3 V3_ Delta Bag+ SomethingRequestedAmandaJanet
Pod ADELSM_Gif_A17.2 V2_Spirit LP -Right ClickRequestedAmandaJanet
Pod ADELSM_Video_A13.1 V3_you made itRequestedAmandaJanet
Pod ADELSM_Gif_A15.1 C1V1 Good Vibes/ 10RequestedAmandaJanet
Pod ADELSM_Video_A13.1 V4_ Clock OutRequestedAmandaJanet
Pod ADELSM_Video_A12.3 V1-Founder Start LowRequestedAmandaJanet
Pod ADELSM_Static_A9.2_C4V1_Cards Raise The MoodRequestedAmandaJanet
Pod ADELTP_Video_Jan_Ingredients HighlightRequestedAmandaJanet
Pod ADELTP_Video_Jan_Mind RacingRequestedAmandaJanet
Pod ADELSM_Static_A10.4_Dream TeamRequestedAmandaJanet
Pod ADELSM_Static_A9.3 C4 V1 _Gym AnxietyRequestedAmandaJanet
Pod ADELSM_Video_A12.2_C1V1_Founder> going outRequestedAmandaJanet
Pod ADELR172c_Odyssey_Go Long_Video_Branded - CopyRequestedAmandaJanet
Pod ADELSM_Gif_A11.1 V1_Delta Logo SkyRequestedAmandaJanet
Pod ADELSM_Gif_A11.1 V1_Delta Logo SkyRequestedAmandaJanet
Pod ADELSM_Static_7.5_Long WeekRequestedAmandaJanet
Pod ADELTP_Drink Build_Collection LPRequestedAmandaJanet
Pod ADELInhouse_Tyler Larger Production_Collection PDP -RequestedAmandaJanet
Pod BGRHAPR2026_MD26_Tara_SSS_Full Body Grooming_UGC_26SM8RequestedNaditaLayla
Pod BGRHAPR2026_Evergreen_Miranda_RRS_Irritation Free_UGC_RequestedNaditaLayla
Pod BGRHAPR2026_MD26_RRS_Gift Ready_Lifestyle_26SM102V1R2_RequestedNaditaLayla
Pod BGRHMAR2026_Evergreen_RRS_Fast_Stress Free Shaving_FB_RequestedNaditaLayla
Pod BGRHFEB2026_Evergreen_BTSS_Fast_Stress Free Shaving_UGRequestedNaditaLayla
Pod BGRHAPR2026_Evergreen_RRS_Cut Free_Irritation Free_FB_RequestedNaditaLayla
Pod BGRHFEB2026_Evergreen_Tara_BTSS_Full Body_26SM01V4_LP_RequestedNaditaLayla
Pod BGRHFEB2026_Evergreen_RRS_Full Body_Bikini_Lifestlye_2RequestedNaditaLayla
Pod BGROFEB20206_Evergreen_BTSS_Fast_Stress Free Shaving_URequestedDita NurLayla
Pod BGROSM_GRH_BusyTimeStarvedShavers_HighProduction_A19.3RequestedDita NurLayla
Pod BGROAugust 7 2025_Wife Stole My Razor_Mashup_New ScripRequestedDita NurLayla
Pod BGROEvergreen_Jerimiyah_Comparison_Razor_Ingrown GiffyRequestedDita NurLayla
Pod BGROFlex Ad - CopyRequestedDita NurLayla
Pod BGROScaled1.2_Evergreen_Jerimiyah_Comparison_Razor_IngRequestedDita NurLayla
Pod BGROBFCM 2025_Product Collage_Best Gift_Christmas BG_HRequestedDita NurLayla
Pod BGROBFCM 2025_Gifting_Top Head, Face & Body Shaver_SM8RequestedDita NurLayla
Pod BGROBFCM 2025_Andrea_Gifting_Female Buyers 55+_Wife StRequestedDita NurLayla
Pod BGROBFCM 2025_Andrea_Gifting_Female Buyers 55+_Wife StRequestedDita NurLayla
Pod BGROBFCM 2024_Black Friday_Black and Orange_70% Off_WKRequestedDita NurLayla
Pod BGROBFCM 2024_ProductCollage_Christmas BG_Still Image_RequestedDita NurLayla
Pod BGROBFCM 2024_BaldiePro Benefit Call Out_Black_WKND_StRequestedDita NurLayla
Pod BGROBFCM 2024_OG Mashup_WKND_Video_Iteration_C42B1RequestedDita NurLayla
Pod BGROWKND - WC - TOF - Creative Testing - 3.31.23 - EdRequestedDita NurLayla
Pod CJOYo:JM - p:SPB - h:Joymode - PB05 - SB05 + SB01 - UGRequestedNinaJanet
Pod CJOYo:JM - p:SPB - h:ActressAshley - PB05 - SB05 - UGCRequestedNinaJanet
Pod CJOYo:JM - p:SPB - h:Joymode - PB05 - SB01+SB05 - UGC RequestedNinaJanet
Pod CJOYo:JM - p:SPB - h:Dr. Houman - PB05 - SB01 - UGC VIRequestedNinaJanet
Pod CJOYo:JM - p:SPB - h:realifeariel - PB05 - SB05+SB18 -RequestedNinaJanet
Pod CJOYo:JM - p:SPB - h:Eric Hinman - PB05 - SB05+SB06 - RequestedNinaJanet
Pod CRAVAPR2026_Evergreen_RRS_Cut Free_Irritation Free_FB_RequestedNinaLayla
Pod CRAVSM_Gif_A25_Polaris General 1_IterationsRequestedNinaLayla
Pod CRAVSM_A20 Static-Turn Signal Kit - New CopyRequestedNinaLayla
Pod CRAVSM_Iteration_A20-1_Turn Signal Kit_GIFRequestedNinaLayla
Pod CRAVSM_Video_A52_C2V1_Turn Signal KitRequestedNinaLayla
Pod CRAVSM_RAV_Static_Iteration_A20_C1V1_Turn Signal Kit -RequestedNinaLayla
Pod CRAVSM_Video_A52_C1V1_Turn SignalRequestedNinaLayla
Pod CRAVSM_Video_A44_C2V1_Defender HD11 Turn Signal KitRequestedNinaLayla
Pod CRAVInhouse_IG Post_Apex Lights_Built For MoreRequestedNinaLayla
Pod CRAVInhouse_IG Post_Truck Bed LightRequestedNinaLayla
Pod CRAVSM_Iteration_A20-1_Turn Signal Kit_GIFRequestedNinaLayla
Pod CRAVSM_Video_A51_C2V1_Turn Signal KitRequestedNinaLayla
Pod CRAVSM_Video_A53_C2V1_Plug PlayRequestedNinaLayla
Pod CRAVSM_Video_A51_C2V1_Turn Signal KitRequestedNinaLayla
Pod CRAVInhouse_IG Post_leverRequestedNinaLayla
Pod CRAVSM_Video_A50_C2V1_Turn Signal KitRequestedNinaLayla
Pod CRAVSM_Video_A47_C1V1_Turn Signal KitRequestedNinaLayla
Pod CRAVInhouse_IG Post_Turn Signal HD11RequestedNinaLayla
Pod CRAVInhouse_IG Post_Apex Lights_Built For MoreRequestedNinaLayla
Pod CRAVSM_Video_A50_C1V1_Turn Signal KitRequestedNinaLayla
Pod CRAVSM_Video_A44_C2V1_Defender HD11 Turn Signal KitRequestedNinaLayla
Pod CRAVSM_A36.1_Turn Signal ModelsRequestedNinaLayla
Pod CRAVSM_Video_A49_C1V1_Turn Signal KitRequestedNinaLayla
Pod CRAVSM_Gif_A25_Polaris General 1_IterationsRequestedNinaLayla
Pod CRAVSM_Video_A50_C2V1_Turn Signal KitRequestedNinaLayla
Pod CRAVSM_Video_A47_C2V1_Turn Signal KitRequestedNinaLayla
Pod CRAVSM_Video_A44_C1V1_Defender HD11 Turn Signal KitRequestedNinaLayla
Pod CRAVSM_A42_Video_Turn Signal Kit C2V1RequestedNinaLayla
Pod CRAVSM_A20 Static-Turn Signal Kit - New CopyRequestedNinaLayla
Pod CRAVInhouse_TruckifyRequestedNinaLayla
Pod CRAVSM_A48_Video_Turn Signal Kit _C1V1RequestedNinaLayla
Pod CRAVInhouse_IG Post_Cab LightsRequestedNinaLayla
Pod CRAVSM_A35.1_Video_Cab Lights - New CopyRequestedNinaLayla
Pod CRAVSM_39.2_Video_Dome LightingRequestedNinaLayla
Pod ARUGAPR2026_Evergreen_RRS_Cut Free_Irritation Free_FB_RequestedKhansaJanet
Pod ARUGR739b_Odyssey_Go Long_Video_BrandedRequestedKhansaJanet
Pod ARUGR372b_Odyssey_Ready_Video_BrandedRequestedKhansaJanet
Pod ARUGR529a_NRTV_RUGT30%2E1O_Go Long_Video_Branded - CopRequestedKhansaJanet
Pod ARUGR528c_NRTV_RUGT50_Go Long_Video_Branded - CopyRequestedKhansaJanet
Pod ARUGR265c_NRTV_RUG04_Ready_Video_Branded - CopyRequestedKhansaJanet
Pod ARUGR670c_NRTV_RUGT63_Ready_Video_Branded - CopyRequestedKhansaJanet
Pod ARUGR558c_Odyssey_Go Long_Video_BrandedRequestedKhansaJanet
Pod ARUGR528b_NRTV_RUGT50_Go Long_Video_BrandedRequestedKhansaJanet
Pod ARUGR189a_RGT20_Donut Studios_Ready_Video_Branded - CoRequestedKhansaJanet
Pod ARUGR498d_NRTV_RUGT47_Ready_Video_Branded - CopyRequestedKhansaJanet
Pod ARUGR417c_Odyssey_Go Long_Video_Branded - CopyRequestedKhansaJanet
Pod ARUGR498d_NRTV_RUGT47_Ready_Video_Branded - CopyRequestedKhansaJanet
Pod ARUGR270b_NRTV_RUGT19_B - CopyRequestedKhansaJanet
Pod ARUGR162b_Donut_Ready_Video_Branded - CopyRequestedKhansaJanet
Pod ARUGR162b_Donut_Ready_Video_Branded - CopyRequestedKhansaJanet
Pod ARUGR273b_Internal UGC_Aaron_Ready_Video_Branded - CopRequestedKhansaJanet
Pod ARUGR273a_Internal UGC_Aaron_Ready_Video_Branded - CopRequestedKhansaJanet
Pod ARUGR273b_Internal UGC_Aaron_Ready_Video_BrandedRequestedKhansaJanet

♻️ ITERATION SUMMARY

179 total iterations across 7 brands — 118 queued, 3 in progress, 12 in review.

  • DEL: 57 iterations — 0 in progress, 34 queued, 7 in review.
  • RAV: 40 iterations — 1 in progress, 34 queued, 1 in review.
  • GRO: 38 iterations — 1 in progress, 15 queued, 2 in review.
  • RUG: 24 iterations — 1 in progress, 19 queued, 1 in review.
  • GRH: 9 iterations — 0 in progress, 8 queued, 0 in review.
  • JOY: 6 iterations — 0 in progress, 6 queued, 0 in review.
  • BER: 5 iterations — 0 in progress, 2 queued, 1 in review.
REVISION TRACKER
17
Client Revisions
28
Internal Revisions
15
Tasks Sent
20%
Approval Rate
Approval Rate
20%
15 SENT
12 REVISED
📐 Client Revisions (CR) = Sent to Client → Needs Revision · Internal Revisions (IR) = MM Review 1/2/Client → Needs Revision · Approval Rate = % of sent tasks that needed zero client revisions
WEEK OVER WEEK
Client Revisions
0→8
+8 ▲
Internal Revisions
6→10
+4 ▲
Total Revisions
6→18
+12 ▲
APPROVAL BY BRAND
BER
BER 💊
0%
6cr · 11ir · 2 sent
DEL
DEL 🥤
33%
2cr · 8ir · 3 sent
ESM
ESM 🚶
50%
3cr · 4ir · 4 sent
RUG
RUG🍆
0%
5cr · 0ir · 1 sent
JOY
JOY🎄
100%
0cr · 2ir · 1 sent
CMC
CMC 🇮🇳
100%
0cr · 1ir · 0 sent
RAV
RAV🛞
100%
0cr · 1ir · 1 sent
GRO
GRO🪒
100%
0cr · 1ir · 1 sent
MGC
MGC 🌵
0%
1cr · 0ir · 1 sent
BRW
BRW🍺
100%
0cr · 0ir · 1 sent

📊 BRAND BREAKDOWN

BrandNameTotalClientInternalThis WkLast WkWoWApprovalSent
BERBER 💊1761193+6 ▲0%2
DELDEL 🥤102821+1 ▲33%3
ESMESM 🚶73410+1 ▲50%4
RUGRUG🍆55040+4 ▲0%1
JOYJOY🎄20211—100%1
CMCCMC 🇮🇳10110+1 ▲100%0
RAVRAV🛞10100—100%1
GROGRO🪒10101-1 ▼100%1
MGCMGC 🌵11000—0%1
BRWBRW🍺00000—100%1

🔝 MOST REVISED TASKS

PodBrandTaskTotalClientInternalState
Pod ADELDEL 🥤 - A20 Hybrid/Statics505Sent to Client
Pod CBERBER 💊 - A2 Statics422Sent to Client
Pod CBERBER 💊 - A5303Needs Revision
Pod CBERBER 💊 - A5 Statics303Needs Revision
Pod CESMESM 🚶 - A22321Sent to Client
Pod CBERBER 💊 - A4220Needs Revision
Pod ADELDEL 🥤 - A25211Needs Revision
Pod CBERBER 💊 - A6 Statics211Needs Revision
Pod ARUGRUG🍆 - A87220Needs Revision
Pod ARUGRUG🍆 - A84220Needs Revision
Pod CBERBER 💊 - A4 Statics202MM Review 1
Pod CJOYJOY🎄 - A1202Sent to Client
Pod ADELDEL 🥤 - A23 Hybrid/Statics211Sent to Client
Pod CESMESM 🚶 - A20202Sent to Client
Pod ACMCCMC 🇮🇳 - A104101Needs Revision
Pod ARUGRUG🍆 - A86110Needs Revision
Pod CESMESM 🚶 - A27101MM Review 1
Pod BGROGRO🪒 - A27 Statics101Sent to Client
Pod CRAVRAV🛞 - A64101Sent to Client
Pod CMGCMGC 🌵 - A18 Statics110Sent to Client

🔄 REVISION SUMMARY

Client approval rate: 20% — 15 tasks sent to client, 12 required revisions (17 total client revision cycles).

  • BER: 6 client revisions across 4 tasks.
  • RUG: 5 client revisions across 3 tasks.
  • ESM: 3 client revisions across 2 tasks.
  • DEL: 2 client revisions across 2 tasks.
  • MGC: 1 client revisions across 1 tasks.
  • 28 total internal revisions across 16 tasks (MM Review → Needs Revision).
  • BER: 11 internal revisions across 5 tasks.
  • DEL: 8 internal revisions across 4 tasks.
  • ESM: 4 internal revisions across 3 tasks.
  • JOY: 2 internal revisions across 1 tasks.
  • CMC: 1 internal revisions across 1 tasks.
  • RAV: 1 internal revisions across 1 tasks.
  • GRO: 1 internal revisions across 1 tasks.
  • Week over week: 6 → 18 revisions (up 12).
⚔️ POD BATTLE GROUNDS
👑 POD A 🚀
63.3%
9%
BACKLOG
9.1%
REV RATE
93%
AD PERF
4
SHOUTS
Backlog: 4.0/45 · Rev: 45.0/45 · Ad: 9.3/10 · Bonus: +5
🥈 POD B ⚡
62.4%
9%
BACKLOG
0.0%
REV RATE
84%
AD PERF
3
SHOUTS
Backlog: 4.0/45 · Rev: 45.0/45 · Ad: 8.4/10 · Bonus: +5
🥉 POD C 💎
47.4%
22%
BACKLOG
17.4%
REV RATE
91%
AD PERF
2
SHOUTS
Backlog: 9.9/45 · Rev: 28.4/45 · Ad: 9.1/10
📊 SCORING BREAKDOWN
Pod Backlog %/45 Rev Rate %/45 Ad Perf %/10 ShoutoutsBonus FINAL
Pod A 9%4.0 9.1%45.0 93%9.3 4+5 63.3%
Pod B 9%4.0 0.0%45.0 84%8.4 3+5 62.4%
Pod C 22%9.9 17.4%28.4 91%9.1 2+0 47.4%
📈 AD PERFORMANCE BY BRAND
BER
CPA $70.0
100%
7d: $65.82 · 14d: $68.68 ↑
BRW
ROAS 1.5
100%
7d: 1.68 · 14d: 1.21 ↑
CMC
CPA $55.0
100%
7d: $35.41 · 14d: $38.67 ↑
DEL
CPA $118.0
94%
7d: $125.19 · 14d: $135.71 ↑
ESM
ROAS 1.4
93%
7d: 1.30 · 14d: 1.33 ↓
GRH
CPA $65.0
68%
7d: $85.88 · 14d: $83.89 ↓
GRO
CPA $65.0
100%
7d: $58.94 · 14d: $54.12 ↓
MGC
CPA $100.0
100%
7d: $54.64 · 14d: $97.12 ↑
RAV
ROAS 1.5
61%
7d: 0.92 · 14d: 1.11 ↓
RUG
CPA $200.0
86%
7d: $228.78 · 14d: $219.82 ↓
🏆 WINNING ADS (30d)

Only winners (beating KPI target) shown. Click SM/EXT to reclassify. Non-SelfMade ads excluded from battle score.

PreviewPodBrandAd NameTypeSourceMetricTargetValueSpend
Pod CRAVSM_Video_A51_C2V1_Turn Signal Kit🖼️ ImageROAS1.51.57$17,893
Pod ADELSM_Static_A20.2_Better Way🖼️ ImageCPA$118114.16$11,645
Pod ACMCSM_1.17.25_Video_A29.1-C4V4 - Copy 2🖼️ ImageCPA$5533.73$6,779
Pod CRAVSM_Video_A51_C1V1_Turn Signal Kit🖼️ ImageROAS1.51.6$3,527
Pod ACMCSM_05.20.25_Video_A49.2 C2V2 - Copy 2🎬 VideoCPA$5533.9$3,491
Pod CRAVSM_Video_A61_C2V1_Plug Play Apex Lights🖼️ ImageROAS1.52.4$3,324
Pod CMGCSM_Static_ A17_Fall for This Trap🖼️ ImageCPA$10076.81$2,842
Pod CESMSM_Static_EZA3.1🖼️ ImageROAS1.41.94$2,706
Pod ADELSM_Static_A14.3 V3_ Delta Bag+ Something - Copy🖼️ ImageCPA$11866.41$2,457
Pod CRAVSM_Static_Iteration_A20_C4V1_Turn Signal Kit - Copy🖼️ ImageROAS1.51.73$2,040
Pod CMGCSM_Static_A11.1_Sims - New LP🖼️ ImageCPA$10076.45$1,988
Pod ADELSM_Gif_A14.3 V2_Drink Chill-Passion Fruit LP🎬 VideoCPA$11848.75$1,950
Pod CRAVSM_Video_A53_C1V1_Plug Play🎬 VideoROAS1.52.48$1,918
Pod CRAVSM_RAV_Static_Iteration_A20_C1V1_Turn Signal Kit - Copy🖼️ ImageROAS1.51.78$1,727
Pod CBRWSM_Static_UGC_Hooked_Sunshine IPA🖼️ ImageROAS1.52.11$1,672
Pod CMGCSM_Video_A16.2_Ways to Say ILY🖼️ ImageCPA$10070.75$1,556
Pod ACMCSM_05.20.25_Video_A49.2 C2V2 - Copy 2🎬 VideoCPA$5546.56$1,397
Pod ADELSM_Gif_A22.4_V3_Promo_New 20🖼️ ImageCPA$118109.63$1,316
Pod CBRWSM_Static_UGC_Bar Napkin_Freedom🖼️ ImageROAS1.51.71$907
Pod CMGCSM_Video_A15.1_The Anytime Alternative🖼️ ImageCPA$10059.95$839
Pod CMGCSM_Static_ A17_Fall for This Trap🖼️ ImageCPA$10075.71$833
Pod CBERSM_Video_C1V1_NO - Avoiding Prescription Meds-NO - Doctor-aw🖼️ ImageCPA$7061.37$736
Pod CBRWSM_Static_79.6_C2V1_Electrolytes🖼️ ImageROAS1.51.75$524
Pod CMGCSM_Video_A16.1_Good at Math🖼️ ImageCPA$10072.87$437
Pod CBRWSM_Static_UGC_Watermelon Wheat Pale🖼️ ImageROAS1.51.68$380
Pod CESMSM_Static_A5_V5.1🖼️ ImageROAS1.42.24$380
Pod CMGCSM_Video_A2.2_Founder 3 reasons🎬 VideoCPA$10041.21$371
Pod CBERSM_Static_A3.3_Active Aging Performance_ Performance_New LP🖼️ ImageCPA$7060.23$241
Pod CBERSM_Image_Sale_Tired_Subscription-NO PDP🖼️ ImageCPA$705.38$75
Pod CBERSM_Video_A2.1_Aging Performance_New LP🖼️ ImageCPA$7062.47$62
Pod ARUGLaunch 2 - In Hand v2_s-NF&Co_v1_as-Comparison / VS_m-Better🖼️ ImageCPA$20085.69$151,583
Pod ARUG3X Faster Rebranded_s-Internal_as-Advertorial_m-Ready in 15_🖼️ ImageCPA$200156.46$96,382
Pod ARUGWilly Bearden Therapist 4720s_s-Grapevine_v3_as-Testimonial/🖼️ ImageCPA$200147.21$92,299
Pod ARUGR417b_Odyssey_Go Long_Video_Branded🎬 VideoCPA$200174.27$90,971
Pod ARUGWilly Bearden Therapist 4720s_s-Grapevine_v5_as-Testimonial/🖼️ ImageCPA$200140.98$89,520
Pod ARUGConversion_Internal_Static_29B-Brain🖼️ ImageCPA$200195.06$79,975
Pod ARUGR417a_Odyssey_Go Long_Video_Branded🎬 VideoCPA$200187.4$68,403
Pod ARUGConversion_LP_MeganWL_Grapevine_Video_POVCoupleIterations_27🖼️ ImageCPA$200187.75$52,381
Pod ARUGConversion_DigestNetwork_Static_ArticleCrop🖼️ ImageCPA$20093.55$23,013
Pod ACMCCT_Video_SM_CMC_No-Sodium-Spike_The-Wellness-minded-Professi🎬 VideoCPA$5535.78$17,244
Pod BGRHFEB2026_Evergreen_Tara_RDBDB_New Product_ASMR_Full Body_26KK🖼️ ImageCPA$6563.56$15,383
Pod BGRHFEB2026_Evergreen_SSS_Confidence Boost_UGC_26SM40V1_LP_Selfm🖼️ ImageCPA$6564.31$6,946
Pod ACMCCT_SM_CMC_A89.2_Podcast_C1V1_Jan_26_4x5.mp4 - Copy🎬 VideoCPA$5544.93$5,526
Pod ACMCCT_SM_CMC_A89.1_Podcast_C2V1_Jan_26_4x5.mp4 - Copy🎬 VideoCPA$5545.7$4,341
Pod BGROAugust 7 2025_Wife Stole My Razor_Mashup_New Script_C339V4R2🖼️ ImageCPA$6554.63$3,114
Pod ACMCCT_SM_CMC_A95.1_C1V1_High-Pro_Feb_26_4x5.mp4🎬 VideoCPA$5550.33$2,416
Pod ACMCCT_Video_CutOutBAU-Yellow_1x1.mov - Copy🎬 VideoCPA$5529.15$2,245
Pod ADELTP_Video_American Made🎬 VideoCPA$118117.54$2,233
Pod BGROAugust 7 2025_Wife Stole My Razor_Mashup_New Script_C339V3R2🖼️ ImageCPA$6552.3$2,092
Pod CRAVInhouse_IG Post_Founder Lighting🎬 VideoROAS1.51.62$1,943
📣 SHOUTOUT TRACKER
Pod A
4
shoutouts (+5%)
2 more for next +5%
Pod B
3
shoutouts (+5%)
3 more for next +5%
Pod C
2
shoutouts (+0%)
1 more for next +5%
SCORING: Backlog 45% (sent/total) + Rev Rate 45% (MMR-2+, ≤10%=full ≥30%=zero) + Ad Perf 10% (vs KPI target) + Shoutouts (+5% per 3) − Churn (−10%)

⚔️ BATTLE SUMMARY

Pod A leads at 63.3%

  • Pod A: 63.3% — Backlog 9% (4.0/45), Rev Rate 9.1% (45.0/45), Ad Perf 93% (9.3/10), +5% shoutout bonus
  • Pod B: 62.4% — Backlog 9% (4.0/45), Rev Rate 0.0% (45.0/45), Ad Perf 84% (8.4/10), +5% shoutout bonus
  • Pod C: 47.4% — Backlog 22% (9.9/45), Rev Rate 17.4% (28.4/45), Ad Perf 91% (9.1/10)
📋 CLIENT MANAGEMENT (NCHO)
📊 BRAND CONFIG EDIT IN SHEETS

Synced from NCHO Google Sheet at build time. Click "Edit in Sheets" to make changes — they'll appear on next dashboard refresh.

BrandStatusPodStrategistBVS TeamEditorsDeliverablesKPITarget14d7dHealth
BER BER 💊ActivePod CChrisYullieAnas / Dzakwan / Dzakwan1 Video (2 alts per Video), 3 statisCPA$70$69$6668%
BRW BRW🍺ActivePod CWillNinaAnas / Dzakwan / Dzakwan1 Video (2 alts per Video), 3 StaticsROAS1.51.211.68100%
CMC CMC 🇮🇳ActivePod ALaylaKhansaTon / Stephen / Yahya / Anne3 Video (2 alts per Video), 3 Statics (2 alts per Statics)CPA$55$39$35100%
DEL DEL 🥤ActivePod AJanetAmandaTon / Stephen / Yahya / Anne5 videos (4 alts per video), 4 GIFs (3 alts per GIF), 4 Statics (4 alts per static)CPA$118$136$12524%
ESM ESM 🚶ActivePod CWillYullieAnas / Dzakwan / Dzakwan2 Videos (or GIFs), 3 staticsROAS1.41.331.3092%
GRH GRH 🦵ActivePod BLaylaNaditaEduardus / Catur / Syarif5 Videos (3 alts each) = 15 assets • 2 GIFs (3 alts each) = 6 assets • 3 Statics (3 alts each) = 9 assets Split with GROCPA$65$84$86100%
GRO GRO🪒ActivePod BLaylaDita NurEduardus / Catur / Syarif5 Videos (3 alts each) = 15 assets • 2 GIFs (3 alts each) = 6 assets • 3 Statics (3 alts each) = 9 assets Split with GRHCPA$65$54$59100%
JOY JOY🎄ActivePod CJanetNinaAnas / Dzakwan / Dzakwan1 Video (2 alts per Video), 3 statis————92%
MGC MGC 🌵ActivePod CJanetYullieAnas / Dzakwan / Dzakwan1 Video (2 alts per Video), 3 StaticsCPA$100$97$55100%
RAV RAV🛞ActivePod CLaylaNinaAnas / Dzakwan / Dzakwan1 Video (2 alts per Video), 3 StaticsROAS1.51.110.92100%
RUG RUG🍆ActivePod AJanetKhansaTon / Stephen / Yahya / Anne2 Videos Per WeekCPA$200$220$22969%
📝 LIVE SPREADSHEET

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