👑

SelfMade Hub

LIVE
Apr 23, 2026
📋 NCHO
🎯 JOBS
🧠 CONCEPTS
♻️ ITERATIONS
🔄 REVISIONS
⚔️ BATTLE
PORTFOLIO SNAPSHOT
4
Severely Behind
9
Overdue
15
This Week
83
Total Active
Portfolio HP
87%
83 ACTIVE
15 SENT ✓
📐 Health = 100 - (severely_behind × 15) - (overdue × 8) · Penalty-based so brands aren't punished for fewer tasks · Sent = Creative State + ICK URL both set
WEEK OVER WEEK
Severely Behind
3→3
NO CHANGE
Overdue
13→17
+4 ▲
This Week
14→17
+2 ▲
TEAM POD PERFORMANCE
🚀 POD A
69%
4
SEV
4
OVER
5
WEEK
23
SCHED
MM: Janet (DEL,RUG) · Layla (CMC)
BVS: Amanda · Khansa · Nina
Video: Ton · Stephen · Yahya
Static: Anne
⚡ POD B
100%
0
SEV
0
OVER
4
WEEK
6
SCHED
MM: Chris / Layla (GRO,GRH)
BVS: Nadita · Dita · Putri
Video: Eduardus · Catur
Static: Syarif
💎 POD C
92%
0
SEV
5
OVER
6
WEEK
23
SCHED
MM: Will (ESM,BRW,MGC) · Janet (GRC,RAV)
BVS: Yullie · Nina
Video: Anas · Dzakwan
Static: Dzakwan
BRAND HEALTH MATRIX
DEL
DEL 🥤
39%
3s·2o·2w·10sc
RUG
RUG🍆
69%
1s·2o·1w·5sc
BER
BER 💊
76%
0s·3o·1w·8sc
BRW
BRW🍺
92%
0s·1o·1w·1sc
JOY
JOY🎄
92%
0s·1o·2w·3sc
CMC
CMC 🇮🇳
100%
0s·0o·2w·8sc
RAV
RAV🛞
100%
0s·0o·1w·7sc
GRO
GRO🪒
100%
0s·0o·2w·2sc
ESM
ESM 🚶
100%
0s·0o·1w·4sc
GRH
GRH 🦵
100%
0s·0o·2w·4sc

🔴 SEVERELY BEHIND

4
PodBrandTaskDueLateStateCRIRBVSMMEditor
Pod ADELDEL 🥤 - A25Mar 2727dNeeds Revision11AmandaJanetTon / Stephen / Yahya
Pod ARUGRUG🍆 - A84Mar 2727dNeeds Revision2—KhansaJanetTon / Stephen / Yahya
Pod ADELDEL 🥤 - A26Apr 0320dExecute Concept——AmandaJanetTon / Stephen / Yahya
Pod ADELDEL 🥤 - A26 StaticsApr 0320dExecute Concept——AmandaJanetAnne

🟡 OVERDUE

9
PodBrandTaskDueLateStateCRIRBVSMMEditor
Pod ADELDEL 🥤 - A27 StaticsApr 1013dExecute Concept——AmandaJanetAnne
Pod ADELDEL 🥤 - A27Apr 1013dExecute Concept——AmandaJanetTon / Stephen / Yahya
Pod ARUGRUG🍆 - A86Apr 1013dNeeds Revision1—KhansaJanetTon / Stephen / Yahya
Pod CBERBER 💊 - A4 StaticsApr 1013dMM Review 1—2YullieChrisDzakwan
Pod CBRWBRW🍺 - A88Apr 176dNeeds Revision1—NinaWillAnas / Dzakwan
Pod CJOYJOY🎄 - A2 StaticsApr 176dNeeds Revision—1NinaJanetDzakwan
Pod CBERBER 💊 - A5Apr 176dNeeds Revision—3YullieChrisAnas / Dzakwan
Pod ARUGRUG🍆 - A87Apr 176dMM Review (Client Revisions)2—KhansaJanetTon / Stephen / Yahya
Pod CBERBER 💊 - A5 StaticsApr 176dMM Review 1—3YullieChrisDzakwan

🔵 THIS WEEK

15
PodBrandTaskDueStateCRIRBVSMMEditor
Pod ARUGRUG🍆 - A88Apr 24Execute Concept——KhansaJanetTon / Stephen / Yahya
Pod ACMCCMC 🇮🇳 - A104 StaticsApr 24Execute Concept——KhansaLaylaAnne
Pod CBRWBRW🍺 - A89Apr 24Execute Concept——NinaWillAnas / Dzakwan
Pod CJOYJOY🎄 - A2Apr 24Execute Concept——NinaJanetAnas / Dzakwan
Pod CBERBER 💊 - A6Apr 24Execute Concept——YullieChrisAnas / Dzakwan
Pod CESMESM 🚶 - A28Apr 24Execute Concept——YullieWillAnas / Dzakwan
Pod CJOYJOY🎄 - A3 StaticsApr 24Requested——NinaJanetDzakwan
Pod ADELDEL 🥤 - A29 StaticsApr 24Requested——AmandaJanetAnne
Pod ADELDEL 🥤 - A29Apr 24Requested——AmandaJanetTon / Stephen / Yahya
Pod ACMCCMC 🇮🇳 - A104Apr 24Needs Revision—2KhansaLaylaTon / Stephen / Yahya
Pod BGRHGRH 🦵 - A28Apr 24Needs Revision—1NaditaLaylaEduardus / Catur
Pod CRAVRAV🛞 - A65Apr 24Needs Revision—1NinaLaylaAnas / Dzakwan
Pod BGRHGRH 🦵 - A28 StaticsApr 24Needs Revision—1NaditaLaylaSyarif
Pod BGROGRO🪒 - A28 StaticsApr 24Sent to Client——Dita NurLaylaSyarif
Pod BGROGRO🪒 - A28Apr 24Sent to Client——Dita NurLaylaEduardus / Catur

📋 EXECUTIVE SUMMARY

Portfolio health: 87% across 83 active tasks, 11 brands, 3 pods. 15 tasks verified sent (State + ICK URL).

  • DEL at 39% — 3 severely behind, 2 overdue out of 20 active.
  • RUG at 69% — 1 severely behind, 2 overdue out of 9 active.
  • BER at 76% — 0 severely behind, 3 overdue out of 12 active.
  • Pod B strongest at 100%
  • 15 tasks due this week
CONCEPT DUE — STRATEGIST TRACKER
0
Behind (In Queue)
16
Due This Week
38
In Progress / On Track
Concept HP
100%
54 CONCEPTS
0 STILL IN QUEUE
📐 "Behind" = past Internal Review Date AND Creative State is still "Needs Copy" or "Needs Copy Review" (strategist hasn't started). Tasks already in progress are not counted as behind.
STRATEGIST LOAD
Layla
7
due this week
Janet
5
due this week
Will
2
due this week
Chris
2
due this week

🔴 BEHIND — STILL IN COPY QUEUE

0
PodBrandTaskInternal DueLateStateStrategist

🔵 DUE THIS WEEK — IN QUEUE

16
PodBrandTaskInternal DueStateStrategist
Pod CESMESM 🚶 - A30Apr 23Execute ConceptWill
Pod ADELDEL 🥤 - A31Apr 23RequestedJanet
Pod CRAVRAV🛞 - A67Apr 23RequestedLayla
Pod CBERBER 💊 - A8Apr 23RequestedChris
Pod CJOYJOY🎄 - A4Apr 23RequestedJanet
Pod ARUGRUG🍆 - A90Apr 23RequestedJanet
Pod CRAVRAV🛞 - A67Apr 23RequestedLayla
Pod BGROGRO🪒 - A30Apr 23RequestedLayla
Pod BGRHGRH 🦵 - A30Apr 23RequestedLayla
Pod ACMCCMC 🇮🇳 - A106Apr 23Needs Copy ReviewLayla
Pod CESMESM 🚶 - A31Apr 30Execute ConceptWill
Pod ADELDEL 🥤 - A32Apr 30RequestedJanet
Pod CRAVRAV🛞 - A68Apr 30RequestedLayla
Pod CBERBER 💊 - A9Apr 30RequestedChris
Pod ACMCCMC 🇮🇳 - A107Apr 30RequestedLayla
Pod ARUGRUG🍆 - A91Apr 30RequestedJanet

🧠 CONCEPT SUMMARY

Concept health: 100% — 0 of 54 concepts are past due AND still in the copy queue.

  • 16 concepts due this week
  • 28 concepts past due but in progress — work started, just running behind.
ITERATION PIPELINE
114
Queued
3
In Progress
15
In Review
47
Complete
Throughput
36%
179 TOTAL
132 IN PIPELINE
ITERATIONS BY BRAND
BER
3
active iters
2q·0ip·1r
DEL
41
active iters
34q·0ip·7r
GRH
7
active iters
4q·0ip·3r
GRO
18
active iters
15q·1ip·2r
JOY
6
active iters
6q·0ip·0r
RAV
36
active iters
34q·1ip·1r
RUG
21
active iters
19q·1ip·1r

🔵 IN PROGRESS

3
PodBrandAd NameStateBVSMM
Pod BGROScaled1.1_April 2024 Nelson_Comparison_Us Vs Them_In Ticketing Dita NurLayla
Pod CRAVInhouse_IG Post_Brake Lights 10.29In ProgressNinaLayla
Pod ARUGR310_Internal_Doctor_Hendricks_Ready_Video_BrandedIn Editing Queue KhansaJanet

🟡 IN REVIEW

15
PodBrandAd NameStateBVSMM
Pod CBERInhouse_UGC_Blue PIll - 2Needs RevisionYullieChris
Pod ADELSM_Video_A12.1_C1V1_Founder #1Needs RevisionAmandaJanet
Pod ADELSM_Video_A11.3 V1_Founder Gen Z StatNeeds RevisionAmandaJanet
Pod ADELSM_Video_A11.2 V1_Founder MomNeeds RevisionAmandaJanet
Pod ADELSM_Video_A12.2_C2V1_Founder> fun vs productiveNeeds RevisionAmandaJanet
Pod ADELTP_Video_Jack & DianeNeeds RevisionAmandaJanet
Pod ADELSM_Gif_A13.2 V1_In RotationMM Review 1AmandaJanet
Pod ADELSM_Gif_A17.3 V2 _Subscribe_Blueberry PDPMM Review 1AmandaJanet
Pod BGRHFEB2026_Evergreen_RRS_Full Body_Bikini_Lifestlye_2Needs RevisionNaditaLayla
Pod BGRHAPR2026_Evergreen_Miranda_RRS_Irritation Free_UGC_Needs RevisionNaditaLayla
Pod BGRHAPR2026_MD26_RRS_Gift Ready_Lifestyle_26SM102V1R2_Needs RevisionNaditaLayla
Pod BGROWKND - WC - 12.06.23 - C24B1 - Limited1 - VID - VNeeds RevisionDita NurLayla
Pod BGROMAR2026_Evergreen_RAS_Upgraded Appeal_Comparison_RMM Review 1Dita NurLayla
Pod CRAVSM_32.1_Video_Lighting Collection - New CopyNeeds RevisionNinaLayla
Pod ARUGR368a_NRTV_RUG30_Go Long_Video_Branded - CopyNeeds RevisionKhansaJanet

📥 QUEUED

114
PodBrandAd NameStateBVSMM
Pod CBERVID | Review UGC | CPRequestedYullieChris
Pod CBERInhouse_Post_Video_Menopause Dr. DurstRequestedYullieChris
Pod ADELSM_Gif_A17.3 V2 _Subscribe_Blueberry PDPRequestedAmandaJanet
Pod ADELSM_Video_A12.4 V2 - Founder BeerRequestedAmandaJanet
Pod ADELSM_Gif_7.4_dry Jan only buzzRequestedAmandaJanet
Pod ADELSM_Video_A13.1 V3_you made itRequestedAmandaJanet
Pod ADELSM_Gif_A14.3 V2_Drink Chill-Passion Fruit LP - CopRequestedAmandaJanet
Pod ADELSM_Gif_A17.2 V2_Spirit LP -Right ClickRequestedAmandaJanet
Pod ADELSM_Gif_A22.5_V3_The Casual Social User_Social OccaRequestedAmandaJanet
Pod ADELSM_Video_A13.1 V4_ Clock OutRequestedAmandaJanet
Pod ADELSM_Video_A11.2_Founder Warehouse - New CopyRequestedAmandaJanet
Pod ADELTP_Video_American MadeRequestedAmandaJanet
Pod ADELSM_Gif_A6.3v2_Pink Lemonade 10 pdpRequestedAmandaJanet
Pod ADELSM_Gif_A17.2 V3_Spirit LP -Right Click -RequestedAmandaJanet
Pod ADELSM_Video_A11.2 V1C2_Founder_MomRequestedAmandaJanet
Pod ADELSM_Video_A13.1 V1 DecompressingRequestedAmandaJanet
Pod ADELSM_Static_A14.1 V1 _Selfcare_collection lpRequestedAmandaJanet
Pod ADELSM_Iteration_Static_OhioRequestedAmandaJanet
Pod ADELSM_Static_A14.3 V3_ Delta Bag+ SomethingRequestedAmandaJanet
Pod ADELSM_Gif_A17.2 V2_Spirit LP -Right ClickRequestedAmandaJanet
Pod ADELSM_Video_A13.1 V3_you made itRequestedAmandaJanet
Pod ADELSM_Gif_A15.1 C1V1 Good Vibes/ 10RequestedAmandaJanet
Pod ADELSM_Video_A13.1 V4_ Clock OutRequestedAmandaJanet
Pod ADELSM_Video_A12.3 V1-Founder Start LowRequestedAmandaJanet
Pod ADELSM_Static_A9.2_C4V1_Cards Raise The MoodRequestedAmandaJanet
Pod ADELTP_Video_Jan_Ingredients HighlightRequestedAmandaJanet
Pod ADELTP_Video_Jan_Mind RacingRequestedAmandaJanet
Pod ADELSM_Static_A10.4_Dream TeamRequestedAmandaJanet
Pod ADELSM_Static_A9.3 C4 V1 _Gym AnxietyRequestedAmandaJanet
Pod ADELSM_Video_A12.2_C1V1_Founder> going outRequestedAmandaJanet
Pod ADELR172c_Odyssey_Go Long_Video_Branded - CopyRequestedAmandaJanet
Pod ADELSM_Gif_A11.1 V1_Delta Logo SkyRequestedAmandaJanet
Pod ADELSM_Gif_A11.1 V1_Delta Logo SkyRequestedAmandaJanet
Pod ADELSM_Static_7.5_Long WeekRequestedAmandaJanet
Pod ADELTP_Drink Build_Collection LPRequestedAmandaJanet
Pod ADELInhouse_Tyler Larger Production_Collection PDP -RequestedAmandaJanet
Pod BGRHMAR2026_Evergreen_RRS_Fast_Stress Free Shaving_FB_RequestedNaditaLayla
Pod BGRHFEB2026_Evergreen_BTSS_Fast_Stress Free Shaving_UGRequestedNaditaLayla
Pod BGRHAPR2026_Evergreen_RRS_Cut Free_Irritation Free_FB_RequestedNaditaLayla
Pod BGRHFEB2026_Evergreen_Tara_BTSS_Full Body_26SM01V4_LP_RequestedNaditaLayla
Pod BGROFEB20206_Evergreen_BTSS_Fast_Stress Free Shaving_URequestedDita NurLayla
Pod BGROSM_GRH_BusyTimeStarvedShavers_HighProduction_A19.3RequestedDita NurLayla
Pod BGROAugust 7 2025_Wife Stole My Razor_Mashup_New ScripRequestedDita NurLayla
Pod BGROEvergreen_Jerimiyah_Comparison_Razor_Ingrown GiffyRequestedDita NurLayla
Pod BGROFlex Ad - CopyRequestedDita NurLayla
Pod BGROScaled1.2_Evergreen_Jerimiyah_Comparison_Razor_IngRequestedDita NurLayla
Pod BGROBFCM 2025_Product Collage_Best Gift_Christmas BG_HRequestedDita NurLayla
Pod BGROBFCM 2025_Gifting_Top Head, Face & Body Shaver_SM8RequestedDita NurLayla
Pod BGROBFCM 2025_Andrea_Gifting_Female Buyers 55+_Wife StRequestedDita NurLayla
Pod BGROBFCM 2025_Andrea_Gifting_Female Buyers 55+_Wife StRequestedDita NurLayla
Pod BGROBFCM 2024_Black Friday_Black and Orange_70% Off_WKRequestedDita NurLayla
Pod BGROBFCM 2024_ProductCollage_Christmas BG_Still Image_RequestedDita NurLayla
Pod BGROBFCM 2024_BaldiePro Benefit Call Out_Black_WKND_StRequestedDita NurLayla
Pod BGROBFCM 2024_OG Mashup_WKND_Video_Iteration_C42B1RequestedDita NurLayla
Pod BGROWKND - WC - TOF - Creative Testing - 3.31.23 - EdRequestedDita NurLayla
Pod CJOYo:JM - p:SPB - h:Joymode - PB05 - SB05 + SB01 - UGRequestedNinaJanet
Pod CJOYo:JM - p:SPB - h:ActressAshley - PB05 - SB05 - UGCRequestedNinaJanet
Pod CJOYo:JM - p:SPB - h:Joymode - PB05 - SB01+SB05 - UGC RequestedNinaJanet
Pod CJOYo:JM - p:SPB - h:Dr. Houman - PB05 - SB01 - UGC VIRequestedNinaJanet
Pod CJOYo:JM - p:SPB - h:realifeariel - PB05 - SB05+SB18 -RequestedNinaJanet
Pod CJOYo:JM - p:SPB - h:Eric Hinman - PB05 - SB05+SB06 - RequestedNinaJanet
Pod CRAVAPR2026_Evergreen_RRS_Cut Free_Irritation Free_FB_RequestedNinaLayla
Pod CRAVSM_Gif_A25_Polaris General 1_IterationsRequestedNinaLayla
Pod CRAVSM_A20 Static-Turn Signal Kit - New CopyRequestedNinaLayla
Pod CRAVSM_Iteration_A20-1_Turn Signal Kit_GIFRequestedNinaLayla
Pod CRAVSM_Video_A52_C2V1_Turn Signal KitRequestedNinaLayla
Pod CRAVSM_RAV_Static_Iteration_A20_C1V1_Turn Signal Kit -RequestedNinaLayla
Pod CRAVSM_Video_A52_C1V1_Turn SignalRequestedNinaLayla
Pod CRAVSM_Video_A44_C2V1_Defender HD11 Turn Signal KitRequestedNinaLayla
Pod CRAVInhouse_IG Post_Apex Lights_Built For MoreRequestedNinaLayla
Pod CRAVInhouse_IG Post_Truck Bed LightRequestedNinaLayla
Pod CRAVSM_Iteration_A20-1_Turn Signal Kit_GIFRequestedNinaLayla
Pod CRAVSM_Video_A51_C2V1_Turn Signal KitRequestedNinaLayla
Pod CRAVSM_Video_A53_C2V1_Plug PlayRequestedNinaLayla
Pod CRAVSM_Video_A51_C2V1_Turn Signal KitRequestedNinaLayla
Pod CRAVInhouse_IG Post_leverRequestedNinaLayla
Pod CRAVSM_Video_A50_C2V1_Turn Signal KitRequestedNinaLayla
Pod CRAVSM_Video_A47_C1V1_Turn Signal KitRequestedNinaLayla
Pod CRAVInhouse_IG Post_Turn Signal HD11RequestedNinaLayla
Pod CRAVInhouse_IG Post_Apex Lights_Built For MoreRequestedNinaLayla
Pod CRAVSM_Video_A50_C1V1_Turn Signal KitRequestedNinaLayla
Pod CRAVSM_Video_A44_C2V1_Defender HD11 Turn Signal KitRequestedNinaLayla
Pod CRAVSM_A36.1_Turn Signal ModelsRequestedNinaLayla
Pod CRAVSM_Video_A49_C1V1_Turn Signal KitRequestedNinaLayla
Pod CRAVSM_Gif_A25_Polaris General 1_IterationsRequestedNinaLayla
Pod CRAVSM_Video_A50_C2V1_Turn Signal KitRequestedNinaLayla
Pod CRAVSM_Video_A47_C2V1_Turn Signal KitRequestedNinaLayla
Pod CRAVSM_Video_A44_C1V1_Defender HD11 Turn Signal KitRequestedNinaLayla
Pod CRAVSM_A42_Video_Turn Signal Kit C2V1RequestedNinaLayla
Pod CRAVSM_A20 Static-Turn Signal Kit - New CopyRequestedNinaLayla
Pod CRAVInhouse_TruckifyRequestedNinaLayla
Pod CRAVSM_A48_Video_Turn Signal Kit _C1V1RequestedNinaLayla
Pod CRAVInhouse_IG Post_Cab LightsRequestedNinaLayla
Pod CRAVSM_A35.1_Video_Cab Lights - New CopyRequestedNinaLayla
Pod CRAVSM_39.2_Video_Dome LightingRequestedNinaLayla
Pod ARUGAPR2026_Evergreen_RRS_Cut Free_Irritation Free_FB_RequestedKhansaJanet
Pod ARUGR739b_Odyssey_Go Long_Video_BrandedRequestedKhansaJanet
Pod ARUGR372b_Odyssey_Ready_Video_BrandedRequestedKhansaJanet
Pod ARUGR529a_NRTV_RUGT30%2E1O_Go Long_Video_Branded - CopRequestedKhansaJanet
Pod ARUGR528c_NRTV_RUGT50_Go Long_Video_Branded - CopyRequestedKhansaJanet
Pod ARUGR265c_NRTV_RUG04_Ready_Video_Branded - CopyRequestedKhansaJanet
Pod ARUGR670c_NRTV_RUGT63_Ready_Video_Branded - CopyRequestedKhansaJanet
Pod ARUGR558c_Odyssey_Go Long_Video_BrandedRequestedKhansaJanet
Pod ARUGR528b_NRTV_RUGT50_Go Long_Video_BrandedRequestedKhansaJanet
Pod ARUGR189a_RGT20_Donut Studios_Ready_Video_Branded - CoRequestedKhansaJanet
Pod ARUGR498d_NRTV_RUGT47_Ready_Video_Branded - CopyRequestedKhansaJanet
Pod ARUGR417c_Odyssey_Go Long_Video_Branded - CopyRequestedKhansaJanet
Pod ARUGR498d_NRTV_RUGT47_Ready_Video_Branded - CopyRequestedKhansaJanet
Pod ARUGR270b_NRTV_RUGT19_B - CopyRequestedKhansaJanet
Pod ARUGR162b_Donut_Ready_Video_Branded - CopyRequestedKhansaJanet
Pod ARUGR162b_Donut_Ready_Video_Branded - CopyRequestedKhansaJanet
Pod ARUGR273b_Internal UGC_Aaron_Ready_Video_Branded - CopRequestedKhansaJanet
Pod ARUGR273a_Internal UGC_Aaron_Ready_Video_Branded - CopRequestedKhansaJanet
Pod ARUGR273b_Internal UGC_Aaron_Ready_Video_BrandedRequestedKhansaJanet

♻️ ITERATION SUMMARY

179 total iterations across 7 brands — 114 queued, 3 in progress, 15 in review.

  • DEL: 57 iterations — 0 in progress, 34 queued, 7 in review.
  • RAV: 40 iterations — 1 in progress, 34 queued, 1 in review.
  • GRO: 38 iterations — 1 in progress, 15 queued, 2 in review.
  • RUG: 24 iterations — 1 in progress, 19 queued, 1 in review.
  • GRH: 9 iterations — 0 in progress, 4 queued, 3 in review.
  • JOY: 6 iterations — 0 in progress, 6 queued, 0 in review.
  • BER: 5 iterations — 0 in progress, 2 queued, 1 in review.
REVISION TRACKER
16
Client Revisions
29
Internal Revisions
15
Tasks Sent
20%
Approval Rate
Approval Rate
20%
15 SENT
12 REVISED
📐 Client Revisions (CR) = Sent to Client → Needs Revision · Internal Revisions (IR) = MM Review 1/2/Client → Needs Revision · Approval Rate = % of sent tasks that needed zero client revisions
WEEK OVER WEEK
Client Revisions
0→9
+9 ▲
Internal Revisions
5→14
+9 ▲
Total Revisions
5→23
+18 ▲
APPROVAL BY BRAND
BER
BER 💊
0%
4cr · 9ir · 3 sent
DEL
DEL 🥤
33%
2cr · 8ir · 3 sent
ESM
ESM 🚶
60%
3cr · 4ir · 5 sent
RUG
RUG🍆
0%
5cr · 0ir · 1 sent
CMC
CMC 🇮🇳
100%
0cr · 2ir · 0 sent
RAV
RAV🛞
100%
0cr · 2ir · 1 sent
GRH
GRH 🦵
100%
0cr · 2ir · 0 sent
BRW
BRW🍺
100%
1cr · 0ir · 0 sent
GRO
GRO🪒
100%
0cr · 1ir · 1 sent
MGC
MGC 🌵
0%
1cr · 0ir · 1 sent
JOY
JOY🎄
100%
0cr · 1ir · 0 sent

📊 BRAND BREAKDOWN

BrandNameTotalClientInternalThis WkLast WkWoWApprovalSent
BERBER 💊134993+6 ▲0%3
DELDEL 🥤102821+1 ▲33%3
ESMESM 🚶73410+1 ▲60%5
RUGRUG🍆55040+4 ▲0%1
CMCCMC 🇮🇳20220+2 ▲100%0
RAVRAV🛞20210+1 ▲100%1
GRHGRH 🦵20220+2 ▲100%0
BRWBRW🍺11010+1 ▲100%0
GROGRO🪒10101-1 ▼100%1
MGCMGC 🌵11000—0%1
JOYJOY🎄10110+1 ▲100%0

🔝 MOST REVISED TASKS

PodBrandTaskTotalClientInternalState
Pod ADELDEL 🥤 - A20 Hybrid/Statics505Sent to Client
Pod CBERBER 💊 - A5303Needs Revision
Pod CBERBER 💊 - A5 Statics303MM Review 1
Pod CESMESM 🚶 - A22321Sent to Client
Pod ACMCCMC 🇮🇳 - A104202Needs Revision
Pod ADELDEL 🥤 - A25211Needs Revision
Pod ARUGRUG🍆 - A84220Needs Revision
Pod ARUGRUG🍆 - A87220MM Review (Client Revisions)
Pod CBERBER 💊 - A4 Statics202MM Review 1
Pod CBERBER 💊 - A6 Statics211Sent to Client
Pod CBERBER 💊 - A4220Sent to Client
Pod ADELDEL 🥤 - A23 Hybrid/Statics211Sent to Client
Pod CESMESM 🚶 - A20202Sent to Client
Pod CBRWBRW🍺 - A88110Needs Revision
Pod BGRHGRH 🦵 - A28101Needs Revision
Pod CRAVRAV🛞 - A65101Needs Revision
Pod CJOYJOY🎄 - A2 Statics101Needs Revision
Pod BGRHGRH 🦵 - A28 Statics101Needs Revision
Pod ARUGRUG🍆 - A86110Needs Revision
Pod CESMESM 🚶 - A27101Sent to Client

🔄 REVISION SUMMARY

Client approval rate: 20% — 15 tasks sent to client, 12 required revisions (16 total client revision cycles).

  • RUG: 5 client revisions across 3 tasks.
  • BER: 4 client revisions across 3 tasks.
  • ESM: 3 client revisions across 2 tasks.
  • DEL: 2 client revisions across 2 tasks.
  • BRW: 1 client revisions across 1 tasks.
  • MGC: 1 client revisions across 1 tasks.
  • 29 total internal revisions across 18 tasks (MM Review → Needs Revision).
  • BER: 9 internal revisions across 4 tasks.
  • DEL: 8 internal revisions across 4 tasks.
  • ESM: 4 internal revisions across 3 tasks.
  • CMC: 2 internal revisions across 1 tasks.
  • RAV: 2 internal revisions across 2 tasks.
  • GRH: 2 internal revisions across 2 tasks.
  • GRO: 1 internal revisions across 1 tasks.
  • JOY: 1 internal revisions across 1 tasks.
  • Week over week: 5 → 23 revisions (up 18).
⚔️ POD BATTLE GROUNDS
📅 QUARTERLY VIEW · Apr 01, 2026 → Apr 24, 2026
👑 POD B ⚡
84.1%
100%
BACKLOG i
65.5%
REV RATE i
75%
AD PERF i
0
WINNERS i
Backlog: 40.0/40 · Ad: 26.2/35 · Rev: 17.9/25
🥈 POD A 🚀
75.7%
72%
BACKLOG i
76.9%
REV RATE i
75%
AD PERF i
1
WINNERS i
Backlog: 28.8/40 · Ad: 26.2/35 · Rev: 14.7/25 · +5% shoutouts · +1% winners
🥉 POD C 💎
64.9%
86%
BACKLOG i
116.7%
REV RATE i
65%
AD PERF i
4
WINNERS i
Backlog: 34.4/40 · Ad: 22.8/35 · Rev: 3.7/25 · +4% winners
📊 SCORING BREAKDOWN
Pod Backlog % i/40 Ad Perf % i/35 Rev Rate % i/25 Winners iBonus Shoutouts iBonus FINAL i
Pod A 72%28.8 75%26.2 76.9%14.7 1+1 4+5 75.7%
Pod B 100%40.0 75%26.2 65.5%17.9 0+0 2+0 84.1%
Pod C 86%34.4 65%22.8 116.7%3.7 4+4 2+0 64.9%
📈 AD PERFORMANCE BY BRAND
BER
CPA $70.0
50%
$83.58
BRW
ROAS 1.5
50%
1.21
CMC
CPA $55.0
100%
$37.78
DEL
CPA $118.0
50%
$138.21
ESM
ROAS 1.4
75%
1.28
GRH
CPA $65.0
50%
$81.35
GRO
CPA $65.0
100%
$52.81
MGC
CPA $100.0
75%
$102.75
RAV
ROAS 1.5
75%
1.37
RUG
CPA $200.0
75%
$214.85
🏆 NEW WINNERS
ThumbPodBrandAd NameTypeSM/EXTMetricTargetValueSpend
Pod CRAVSM_Video_A51_C2V1_Turn Signal Kit🖼️ ImageROAS1.51.64$15,502
Pod CMGCSM_Static_ A17_Fall for This Trap🖼️ ImageCPA$10087.12$1,655
Pod CBERSM_Video_C1V1_NO - Avoiding Prescription Meds-NO - Doctor-aw🖼️ ImageCPA$7062.5$750
Pod ACMCCT_Video_SM_CMC_No-Sodium-Spike_The-Wellness-minded-Professi🎬 VideoCPA$5532.65$13,222
Pod CBERInhouse_UGC_Blue PIll🎬 VideoCPA$7052.73$475
📣 SHOUTOUT TRACKER
Pod A
4
shoutouts (+5%)
2 more for next +5%
Pod B
2
shoutouts (+0%)
1 more for next +5%
Pod C
2
shoutouts (+0%)
1 more for next +5%

⚔️ BATTLE SUMMARY

Pod B leads at 84.1% (Apr 01, 2026 → Apr 24, 2026)

  • Pod B: 84.1% — Backlog 100% (40.0/40), Ad Perf 75% (26.2/35), Rev Rate 65.5% (17.9/25)
  • Pod A: 75.7% — Backlog 72% (28.8/40), Ad Perf 75% (26.2/35), Rev Rate 76.9% (14.7/25), +1% winners (1), +5% shoutouts
  • Pod C: 64.9% — Backlog 86% (34.4/40), Ad Perf 65% (22.8/35), Rev Rate 116.7% (3.7/25), +4% winners (4)
📅 MONTHLY VIEW · Apr 01, 2026 → Apr 24, 2026
👑 POD B ⚡
84.1%
100%
BACKLOG i
65.5%
REV RATE i
75%
AD PERF i
0
WINNERS i
Backlog: 40.0/40 · Ad: 26.2/35 · Rev: 17.9/25
🥈 POD A 🚀
75.7%
72%
BACKLOG i
76.9%
REV RATE i
75%
AD PERF i
1
WINNERS i
Backlog: 28.8/40 · Ad: 26.2/35 · Rev: 14.7/25 · +5% shoutouts · +1% winners
🥉 POD C 💎
64.9%
86%
BACKLOG i
116.7%
REV RATE i
65%
AD PERF i
4
WINNERS i
Backlog: 34.4/40 · Ad: 22.8/35 · Rev: 3.7/25 · +4% winners
📊 SCORING BREAKDOWN
Pod Backlog % i/40 Ad Perf % i/35 Rev Rate % i/25 Winners iBonus Shoutouts iBonus FINAL i
Pod A 72%28.8 75%26.2 76.9%14.7 1+1 4+5 75.7%
Pod B 100%40.0 75%26.2 65.5%17.9 0+0 2+0 84.1%
Pod C 86%34.4 65%22.8 116.7%3.7 4+4 2+0 64.9%
📈 AD PERFORMANCE BY BRAND
BER
CPA $70.0
50%
$83.58
BRW
ROAS 1.5
50%
1.21
CMC
CPA $55.0
100%
$37.78
DEL
CPA $118.0
50%
$138.21
ESM
ROAS 1.4
75%
1.28
GRH
CPA $65.0
50%
$81.35
GRO
CPA $65.0
100%
$52.81
MGC
CPA $100.0
75%
$102.75
RAV
ROAS 1.5
75%
1.37
RUG
CPA $200.0
75%
$214.85
🏆 NEW WINNERS
ThumbPodBrandAd NameTypeSM/EXTMetricTargetValueSpend
Pod CRAVSM_Video_A51_C2V1_Turn Signal Kit🖼️ ImageROAS1.51.64$15,502
Pod CMGCSM_Static_ A17_Fall for This Trap🖼️ ImageCPA$10087.12$1,655
Pod CBERSM_Video_C1V1_NO - Avoiding Prescription Meds-NO - Doctor-aw🖼️ ImageCPA$7062.5$750
Pod ACMCCT_Video_SM_CMC_No-Sodium-Spike_The-Wellness-minded-Professi🎬 VideoCPA$5532.64$13,220
Pod CBERInhouse_UGC_Blue PIll🎬 VideoCPA$7052.73$475
📣 SHOUTOUT TRACKER
Pod A
4
shoutouts (+5%)
2 more for next +5%
Pod B
2
shoutouts (+0%)
1 more for next +5%
Pod C
2
shoutouts (+0%)
1 more for next +5%

⚔️ BATTLE SUMMARY

Pod B leads at 84.1% (Apr 01, 2026 → Apr 24, 2026)

  • Pod B: 84.1% — Backlog 100% (40.0/40), Ad Perf 75% (26.2/35), Rev Rate 65.5% (17.9/25)
  • Pod A: 75.7% — Backlog 72% (28.8/40), Ad Perf 75% (26.2/35), Rev Rate 76.9% (14.7/25), +1% winners (1), +5% shoutouts
  • Pod C: 64.9% — Backlog 86% (34.4/40), Ad Perf 65% (22.8/35), Rev Rate 116.7% (3.7/25), +4% winners (4)
📅 WEEKLY VIEW · Apr 20, 2026 → Apr 24, 2026
👑 POD B ⚡
91.2%
100%
BACKLOG i
25.0%
REV RATE i
75%
AD PERF i
0
WINNERS i
Backlog: 40.0/40 · Ad: 26.2/35 · Rev: 25.0/25
🥈 POD C 💎
72.6%
82%
BACKLOG i
100.0%
REV RATE i
90%
AD PERF i
0
WINNERS i
Backlog: 32.8/40 · Ad: 31.5/35 · Rev: 8.3/25
🥉 POD A 🚀
71.5%
79%
BACKLOG i
90.9%
REV RATE i
83%
AD PERF i
0
WINNERS i
Backlog: 31.6/40 · Ad: 29.0/35 · Rev: 10.9/25
📊 SCORING BREAKDOWN
Pod Backlog % i/40 Ad Perf % i/35 Rev Rate % i/25 Winners iBonus Shoutouts iBonus FINAL i
Pod A 79%31.6 83%29.0 90.9%10.9 0+0 1+0 71.5%
Pod B 100%40.0 75%26.2 25.0%25.0 0+0 1+0 91.2%
Pod C 82%32.8 90%31.5 100.0%8.3 0+0 0+0 72.6%
📈 AD PERFORMANCE BY BRAND
BER
CPA $70.0
100%
$56.62
BRW
ROAS 1.5
100%
1.80
CMC
CPA $55.0
100%
$32.47
DEL
CPA $118.0
75%
$124.81
ESM
ROAS 1.4
50%
1.23
GRH
CPA $65.0
50%
$85.59
GRO
CPA $65.0
100%
$58.64
MGC
CPA $100.0
100%
$48.06
RAV
ROAS 1.5
100%
1.71
RUG
CPA $200.0
75%
$214.10
🏆 NEW WINNERS
ThumbPodBrandAd NameTypeSM/EXTMetricTargetValueSpend
📣 SHOUTOUT TRACKER
Pod A
1
shoutouts (+0%)
2 more for next +5%
Pod B
1
shoutouts (+0%)
2 more for next +5%
Pod C
0
shoutouts (+0%)
3 more for next +5%

⚔️ BATTLE SUMMARY

Pod B leads at 91.2% (Apr 20, 2026 → Apr 24, 2026)

  • Pod B: 91.2% — Backlog 100% (40.0/40), Ad Perf 75% (26.2/35), Rev Rate 25.0% (25.0/25)
  • Pod C: 72.6% — Backlog 82% (32.8/40), Ad Perf 90% (31.5/35), Rev Rate 100.0% (8.3/25)
  • Pod A: 71.5% — Backlog 79% (31.6/40), Ad Perf 83% (29.0/35), Rev Rate 90.9% (10.9/25)
SCORING: Backlog 40% (shipped/in-window) + Ad Perf 35% (step: ≥target=100, 90–99%=75, 75–89%=50, 50–74%=25, <50%=0) + Rev Rate 25% (all client+internal revs ÷ tasks shipped · ≤40%=full, ≥130%=zero · can exceed 100% when tasks bounce multiple times) · Bonuses: +5% per 3 shoutouts, +1% per new winner (cap +15%) · Winners must have spend ≥10% of monthly · Client revs only count for Job Assets request type · Quarterly view determines performance incentives.
📋 CLIENT MANAGEMENT (NCHO)
📊 BRAND CONFIG EDIT IN SHEETS

Synced from NCHO Google Sheet at build time. Click "Edit in Sheets" to make changes — they'll appear on next dashboard refresh.

BrandStatusPodStrategistBVS TeamEditorsDeliverablesKPITarget14d7dHealth
BER BER 💊ActivePod CChrisYullieAnas / Dzakwan / Dzakwan1 Video (2 alts per Video), 3 statisCPA$70$69$6676%
BRW BRW🍺ActivePod CWillNinaAnas / Dzakwan / Dzakwan1 Video (2 alts per Video), 3 StaticsROAS1.51.211.6892%
CMC CMC 🇮🇳ActivePod ALaylaKhansaTon / Stephen / Yahya / Anne3 Video (2 alts per Video), 3 Statics (2 alts per Statics)CPA$55$39$35100%
DEL DEL 🥤ActivePod AJanetAmandaTon / Stephen / Yahya / Anne5 videos (4 alts per video), 4 GIFs (3 alts per GIF), 4 Statics (4 alts per static)CPA$118$136$12539%
ESM ESM 🚶ActivePod CWillYullieAnas / Dzakwan / Dzakwan2 Videos (or GIFs), 3 staticsROAS1.41.331.29100%
GRH GRH 🦵ActivePod BLaylaNaditaEduardus / Catur / Syarif5 Videos (3 alts each) = 15 assets • 2 GIFs (3 alts each) = 6 assets • 3 Statics (3 alts each) = 9 assets Split with GROCPA$65$84$86100%
GRO GRO🪒ActivePod BLaylaDita NurEduardus / Catur / Syarif5 Videos (3 alts each) = 15 assets • 2 GIFs (3 alts each) = 6 assets • 3 Statics (3 alts each) = 9 assets Split with GRHCPA$65$54$59100%
JOY JOY🎄ActivePod CJanetNinaAnas / Dzakwan / Dzakwan1 Video (2 alts per Video), 3 statis————92%
MGC MGC 🌵ActivePod CJanetYullieAnas / Dzakwan / Dzakwan1 Video (2 alts per Video), 3 StaticsCPA$100$97$55100%
RAV RAV🛞ActivePod CLaylaNinaAnas / Dzakwan / Dzakwan1 Video (2 alts per Video), 3 StaticsROAS1.51.110.92100%
RUG RUG🍆ActivePod AJanetKhansaTon / Stephen / Yahya / Anne2 Videos Per WeekCPA$200$220$22969%
📝 LIVE SPREADSHEET

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