👑
SelfMade Hub
LIVE
Aug 10, 2026
📋 NCHO
🎯 JOBS
🧠 CONCEPTS
♻️ ITERATIONS
🔄 REVISIONS
⚔️ BATTLE
PORTFOLIO SNAPSHOT
40
Severely Behind
43
Overdue
24
This Week
46
Waiting on Brief
178
Total Active
Portfolio HP
49%
📐 Health = 100 - (severely_behind × 15) - (overdue × 8) · Penalty-based so brands aren't punished for fewer tasks · Sent = Creative State + ICK URL both set · Waiting on Brief (past-due, brief not ready) is shown separately and does not affect health
WEEK OVER WEEK
Severely Behind
3→3
NO CHANGE
Overdue
13→17
+4 ▲
This Week
14→17
+2 ▲
TEAM POD PERFORMANCE
🚀 POD A
32%
17
SEV
13
OVER
8
WEEK
23
SCHED
MM: Layla (CMC) · Janet (DEL) · Chris (BER) · Mariah (GAI)
BVS: Amanda · Khansa
Editors: Antony · Stephen · Yahya · Dzakwan
BVS: Amanda · Khansa
Editors: Antony · Stephen · Yahya · Dzakwan
⚡ POD B
55%
12
SEV
12
OVER
6
WEEK
12
SCHED
MM: Layla (GRH,GRO) · TBD (LUM) · Janet (GRB)
BVS: Dita Nur · Nadita
Editors: Catur · Cebe · Teguh · Syarif
BVS: Dita Nur · Nadita
Editors: Catur · Cebe · Teguh · Syarif
💎 POD C
41%
11
SEV
16
OVER
7
WEEK
31
SCHED
MM: Julieta (BRW) · Layla (RAV) · Will (ESM) · Janet (JOY) · Juli (NKD)
BVS: Nina · Yullie
Editors: Anas · Dziky · Anne
BVS: Nina · Yullie
Editors: Anas · Dziky · Anne
BRAND HEALTH MATRIX
DEL
Drink Delta
0%
9s·4o·2w·4sc·8wb
GRO
Groomie
0%
12s·2o·2w·6sc·14wb
GAI
GA International
0%
6s·4o·2w·3sc·3wb
BRW
Go Brewing
8%
4s·4o·2w·9sc·8wb
RAV
Ravek
8%
4s·4o·2w·6sc·0wb
JOY
Joymode
38%
2s·4o·2w·6sc·6wb
BER
Berkeley Life
46%
2s·3o·2w·8sc·0wb
GRB
Grubhub
52%
0s·6o·2w·0sc·2wb
ESM
EasyMan
69%
1s·2o·1w·7sc·1wb
CMC
Cumin Club
84%
0s·2o·2w·8sc·0wb
GRH
GroomieHers
84%
0s·2o·2w·6sc·2wb
LUM
Luma
84%
0s·2o·0w·0sc·2wb
NKD
Naked Nutrition
84%
0s·2o·0w·3sc·0wb
ATO
ATO
84%
0s·2o·2w·4sc·0wb
VIT
VIT
100%
0s·0o·1w·1sc·0wb
🔴 SEVERELY BEHIND
40| Pod | Brand | Task | Due | Late | State | CR | IR | BVS | MM | Editor |
|---|---|---|---|---|---|---|---|---|---|---|
| Pod B | GRO | GRO🪒 - A30 Statics | May 08 | 94d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B | GRO | GRO🪒 - A30 | May 08 | 94d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod A | BER | BER 💊 - A10 | May 22 | 80d | MM Review 1 | 2 | 3 | Khansa | Chris | Antony · Stephen · Yahya · Dzakwan |
| Pod B | GRO | GRO🪒 - A35 Statics | Jun 12 | 59d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B | GRO | GRO🪒 - A35 | Jun 12 | 59d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B | GRO | GRO🪒 - A37 | Jun 26 | 45d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B | GRO | GRO🪒 - A37 Statics | Jun 26 | 45d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod A | DEL | DEL 🥤 - A38 Hybrid | Jun 26 | 45d | Needs Revision | — | 1 | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A39 Statics | Jul 03 | 38d | Execute Concept | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A39 | Jul 03 | 38d | Execute Concept | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | GAI | GAI 🏷️ - A6 | Jul 03 | 38d | Execute Concept | — | — | Amanda | Mariah | Antony · Stephen · Yahya · Dzakwan |
| Pod B | GRO | GRO🪒 - A38 | Jul 03 | 38d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B | GRO | GRO🪒 - A38 Statics | Jul 03 | 38d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod A | DEL | DEL 🥤 - A40 Statics | Jul 10 | 31d | Execute Concept | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A40 | Jul 10 | 31d | Execute Concept | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | GAI | GAI 🏷️ - A7 Statics | Jul 10 | 31d | In Editing Queue - Ai | — | — | Amanda | Mariah | Antony · Stephen · Yahya · Dzakwan |
| Pod C | RAV | RAV🛞 - A77 | Jul 17 | 24d | Execute Concept | — | — | Nina | Layla | Anas · Dziky · Anne |
| Pod C | RAV | RAV🛞 - A77 Statics | Jul 17 | 24d | Execute Concept | — | — | Nina | Layla | Anas · Dziky · Anne |
| Pod C | BRW | BRW🍺 - A99 Statics | Jul 17 | 24d | Requested 🚫 NO BRIEF | — | — | Nina | Julieta | Anas · Dziky · Anne |
| Pod C | BRW | BRW🍺 - A99 | Jul 17 | 24d | Requested 🚫 NO BRIEF | — | — | Nina | Julieta | Anas · Dziky · Anne |
| Pod A | GAI | GAI 🏷️ - A8 Statics | Jul 17 | 24d | In Editing Queue - Ai | — | — | Amanda | Mariah | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A41 Statics | Jul 17 | 24d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A41 | Jul 17 | 24d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod B | GRO | GRO🪒 - A40 Statics | Jul 17 | 24d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B | GRO | GRO🪒 - A40 | Jul 17 | 24d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod A | GAI | GAI 🏷️ - A8 | Jul 17 | 24d | Sent to Client | — | — | Amanda | Mariah | Antony · Stephen · Yahya · Dzakwan |
| Pod C | RAV | RAV🛞 - A78 Statics | Jul 24 | 17d | Execute Concept | — | — | Nina | Layla | Anas · Dziky · Anne |
| Pod C | RAV | RAV🛞 - A78 | Jul 24 | 17d | Execute Concept | — | — | Nina | Layla | Anas · Dziky · Anne |
| Pod C | BRW | BRW🍺 - A100 Statics | Jul 24 | 17d | Requested 🚫 NO BRIEF | — | — | Nina | Julieta | Anas · Dziky · Anne |
| Pod C | BRW | BRW🍺 - A100 | Jul 24 | 17d | Requested 🚫 NO BRIEF | — | — | Nina | Julieta | Anas · Dziky · Anne |
| Pod A | GAI | GAI 🏷️ - A9 Statics | Jul 24 | 17d | In Editing Queue - Ai | — | — | Amanda | Mariah | Antony · Stephen · Yahya · Dzakwan |
| Pod A | GAI | GAI 🏷️ - A9 | Jul 24 | 17d | Requested 🚫 NO BRIEF | — | — | Amanda | Mariah | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A42 | Jul 24 | 17d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A42 Statics | Jul 24 | 17d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod B | GRO | GRO🪒 - A41 Statics | Jul 24 | 17d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B | GRO | GRO🪒 - A41 | Jul 24 | 17d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod C | ESM | ESM 🚶 - A41 | Jul 24 | 17d | Needs Revision | — | 2 | Yullie | Will | Anas · Dziky · Anne |
| Pod A | BER | BER 💊 - A19 | Jul 24 | 17d | MM Review 1 | — | 2 | Khansa | Chris | Antony · Stephen · Yahya · Dzakwan |
| Pod C | JOY | JOY🎄 - A14 Statics | Jul 24 | 17d | Requested 🚫 NO BRIEF | — | — | Nina | Janet | Anas · Dziky · Anne |
| Pod C | JOY | JOY🎄 - A14 | Jul 24 | 17d | Requested 🚫 NO BRIEF | — | — | Nina | Janet | Anas · Dziky · Anne |
🟡 OVERDUE
43| Pod | Brand | Task | Due | Late | State | CR | IR | BVS | MM | Editor |
|---|---|---|---|---|---|---|---|---|---|---|
| Pod C | RAV | RAV🛞 - A79 | Jul 31 | 10d | Execute Concept | — | — | Nina | Layla | Anas · Dziky · Anne |
| Pod C | RAV | RAV🛞 - A79 Statics | Jul 31 | 10d | Execute Concept | — | — | Nina | Layla | Anas · Dziky · Anne |
| Pod C | BRW | BRW🍺 - A101 Statics | Jul 31 | 10d | Requested 🚫 NO BRIEF | — | — | Nina | Julieta | Anas · Dziky · Anne |
| Pod C | BRW | BRW🍺 - A101 | Jul 31 | 10d | Requested 🚫 NO BRIEF | — | — | Nina | Julieta | Anas · Dziky · Anne |
| Pod B | LUM | LUM🤖 - A10 Statics | Jul 31 | 10d | Requested 🚫 NO BRIEF | — | — | Nadita | TBD | Catur · Cebe · Teguh · Syarif |
| Pod B | LUM | LUM🤖 - A10 | Jul 31 | 10d | Requested 🚫 NO BRIEF | — | — | Nadita | TBD | Catur · Cebe · Teguh · Syarif |
| Pod A | GAI | GAI 🏷️ - A10 Statics | Jul 31 | 10d | Requested 🚫 NO BRIEF | — | — | Amanda | Mariah | Antony · Stephen · Yahya · Dzakwan |
| Pod A | GAI | GAI 🏷️ - A10 | Jul 31 | 10d | In Editing Queue - Ai | — | — | Amanda | Mariah | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A43 Statics | Jul 31 | 10d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A43 | Jul 31 | 10d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod B | GRO | GRO🪒 - A42 | Jul 31 | 10d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B | GRO | GRO🪒 - A42 Statics | Jul 31 | 10d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod C | ESM | ESM 🚶 - A42 | Jul 31 | 10d | Needs Revision | — | 2 | Yullie | Will | Anas · Dziky · Anne |
| Pod B | GRB | GRB 🍟 - A5 | Jul 31 | 10d | Needs Revision | 1 | 2 | Dita Nur | Janet | Catur · Cebe · Teguh · Syarif |
| Pod B | GRB | GRB 🍟 - A4 | Jul 31 | 10d | Needs Revision | 1 | 3 | Dita Nur | Janet | Catur · Cebe · Teguh · Syarif |
| Pod B | GRB | GRB 🍟 - A4 Statics | Jul 31 | 10d | Needs Revision | 1 | 3 | Dita Nur | Janet | Catur · Cebe · Teguh · Syarif |
| Pod B | GRB | GRB 🍟 - A5 Statics | Jul 31 | 10d | Needs Revision | 1 | 1 | Dita Nur | Janet | Catur · Cebe · Teguh · Syarif |
| Pod A | BER | BER 💊 - A20 | Jul 31 | 10d | MM Review 1 | — | 1 | Khansa | Chris | Antony · Stephen · Yahya · Dzakwan |
| Pod C | JOY | JOY🎄 - A15 Statics | Jul 31 | 10d | Requested 🚫 NO BRIEF | — | — | Nina | Janet | Anas · Dziky · Anne |
| Pod C | JOY | JOY🎄 - A15 | Jul 31 | 10d | Requested 🚫 NO BRIEF | — | — | Nina | Janet | Anas · Dziky · Anne |
| Pod A | BER | BER 💊 - A21 Statics | Aug 07 | 3d | Execute Concept | — | — | Khansa | Chris | Antony · Stephen · Yahya · Dzakwan |
| Pod A | BER | BER 💊 - A21 | Aug 07 | 3d | Execute Concept | — | — | Khansa | Chris | Antony · Stephen · Yahya · Dzakwan |
| Pod C | NKD | NKD 🐮 - A8 | Aug 07 | 3d | Execute Concept | — | — | Yullie | Juli | Anas · Dziky · Anne |
| Pod C | RAV | RAV🛞 - A80 | Aug 07 | 3d | Execute Concept | — | — | Nina | Layla | Anas · Dziky · Anne |
| Pod C | RAV | RAV🛞 - A80 Statics | Aug 07 | 3d | Execute Concept | — | — | Nina | Layla | Anas · Dziky · Anne |
| Pod B | GRB | GRB 🍟 - A6 Statics | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Janet | Catur · Cebe · Teguh · Syarif |
| Pod B | GRB | GRB 🍟 - A6 | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Janet | Catur · Cebe · Teguh · Syarif |
| Pod C | ESM | ESM 🚶 - A43 | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Yullie | Will | Anas · Dziky · Anne |
| Pod C | BRW | BRW🍺 - A102 Statics | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Nina | Julieta | Anas · Dziky · Anne |
| Pod C | BRW | BRW🍺 - A102 | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Nina | Julieta | Anas · Dziky · Anne |
| Pod A | GAI | GAI 🏷️ - A11 Statics | Aug 07 | 3d | In Editing Queue - Ai | — | — | Amanda | Mariah | Antony · Stephen · Yahya · Dzakwan |
| Pod A | GAI | GAI 🏷️ - A11 | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Amanda | Mariah | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A44 Statics | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A44 | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod B | GRH | GRH 🦵 - A43 Statics | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Nadita | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B | GRH | GRH 🦵 - A43 | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Nadita | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B / Ai | ATO | ATO 🦷 - A4 | Aug 07 | 3d | Needs Revision | 1 | 1 | Nadita | Will | — |
| Pod A | CMC | CMC 🇮🇳 - A119 | Aug 07 | 3d | Needs Revision | — | 1 | Khansa | Layla | Antony · Stephen · Yahya · Dzakwan |
| Pod A | CMC | CMC 🇮🇳 - A119 Hybrid | Aug 07 | 3d | Needs Revision | — | 2 | Khansa | Layla | Antony · Stephen · Yahya · Dzakwan |
| Pod C | JOY | JOY🎄 - A16 Statics | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Nina | Janet | Anas · Dziky · Anne |
| Pod C | JOY | JOY🎄 - A16 | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Nina | Janet | Anas · Dziky · Anne |
| Pod C | NKD | NKD 🐮 - A8 Statics | Aug 07 | 3d | Ready to Send | — | — | Yullie | Juli | Anas · Dziky · Anne |
| Pod B / Ai | ATO | ATO 🦷 - A4 Statics | Aug 07 | 3d | Needs Revision - Ai | 1 | 3 | Nadita | Will | — |
🔵 THIS WEEK
24| Pod | Brand | Task | Due | State | CR | IR | BVS | MM | Editor |
|---|---|---|---|---|---|---|---|---|---|
| Pod B / Ai | ATO | ATO 🦷 - A5 | Aug 14 | Execute Concept | — | — | Nadita | Will | — |
| Pod A | BER | BER 💊 - A22 Statics | Aug 14 | Execute Concept | — | — | Khansa | Chris | Antony · Stephen · Yahya · Dzakwan |
| Pod A | BER | BER 💊 - A22 | Aug 14 | Execute Concept | — | — | Khansa | Chris | Antony · Stephen · Yahya · Dzakwan |
| Pod C | RAV | RAV🛞 - A81 | Aug 14 | Execute Concept | — | — | Nina | Layla | Anas · Dziky · Anne |
| Pod A | CMC | CMC 🇮🇳 - A120 | Aug 14 | Execute Concept | — | — | Khansa | Layla | Antony · Stephen · Yahya · Dzakwan |
| Pod A | CMC | CMC 🇮🇳 - A120 Statics | Aug 14 | Execute Concept | — | — | Khansa | Layla | Antony · Stephen · Yahya · Dzakwan |
| Pod C | RAV | RAV🛞 - A81 Statics | Aug 14 | Execute Concept | — | — | Nina | Layla | Anas · Dziky · Anne |
| Pod A | DEL | DEL 🥤 - A45 | Aug 14 | Requested | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A45 Statics | Aug 14 | Requested | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod B | GRB | GRB 🍟 - A7 Statics | Aug 14 | Requested | — | — | Dita Nur | Janet | Catur · Cebe · Teguh · Syarif |
| Pod B | GRB | GRB 🍟 - A7 | Aug 14 | Requested | — | — | Dita Nur | Janet | Catur · Cebe · Teguh · Syarif |
| Pod C | ESM | ESM 🚶 - A44 | Aug 14 | Requested | — | — | Yullie | Will | Anas · Dziky · Anne |
| Pod C | BRW | BRW🍺 - A103 Statics | Aug 14 | Requested | — | — | Nina | Julieta | Anas · Dziky · Anne |
| Pod C | BRW | BRW🍺 - A103 | Aug 14 | Requested | — | — | Nina | Julieta | Anas · Dziky · Anne |
| Pod B / Ai | ATO | ATO 🦷 - A5 Statics | Aug 14 | Execute - Ai | — | — | Nadita | Will | — |
| Pod C | JOY | JOY🎄 - A17 Statics | Aug 14 | Requested | — | — | Nina | Janet | Anas · Dziky · Anne |
| Pod C | JOY | JOY🎄 - A17 | Aug 14 | Requested | — | — | Nina | Janet | Anas · Dziky · Anne |
| Pod A | GAI | GAI 🏷️ - A12 Statics | Aug 14 | Requested | — | — | Amanda | Mariah | Antony · Stephen · Yahya · Dzakwan |
| Pod A | GAI | GAI 🏷️ - A12 | Aug 14 | Requested | — | — | Amanda | Mariah | Antony · Stephen · Yahya · Dzakwan |
| Pod B | GRH | GRH 🦵 - A44 Statics | Aug 14 | Requested | — | — | Nadita | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B | GRH | GRH 🦵 - A44 | Aug 14 | Requested | — | — | Nadita | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B / Ai | VIT | VIT 🍉 - A4 Statics | Aug 14 | Needs Revision - Ai | — | 1 | — | Janet | — |
| Pod B | GRO | GRO🪒 - A44 | Aug 14 | Needs Revision | — | 1 | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B | GRO | GRO🪒 - A44 Statics | Aug 14 | MM Review 1 | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
🚫 LATE BRIEFS
46Past-due but the brief/copy still isn't ready (Requested / Needs Copy). These ALSO appear in Severely Behind / Overdue above with a 🚫 NO BRIEF marker and count against brand health — a late brief is still a late deliverable. This table groups them so briefing owners (BVS/strategists) can clear the queue.
| Pod | Brand | Task | Due | Late | State | CR | IR | BVS | MM | Editor |
|---|---|---|---|---|---|---|---|---|---|---|
| Pod B | GRO | GRO🪒 - A30 Statics | May 08 | 94d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B | GRO | GRO🪒 - A30 | May 08 | 94d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B | GRO | GRO🪒 - A35 Statics | Jun 12 | 59d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B | GRO | GRO🪒 - A35 | Jun 12 | 59d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B | GRO | GRO🪒 - A37 | Jun 26 | 45d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B | GRO | GRO🪒 - A37 Statics | Jun 26 | 45d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B | GRO | GRO🪒 - A38 | Jul 03 | 38d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B | GRO | GRO🪒 - A38 Statics | Jul 03 | 38d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod C | BRW | BRW🍺 - A99 Statics | Jul 17 | 24d | Requested 🚫 NO BRIEF | — | — | Nina | Julieta | Anas · Dziky · Anne |
| Pod C | BRW | BRW🍺 - A99 | Jul 17 | 24d | Requested 🚫 NO BRIEF | — | — | Nina | Julieta | Anas · Dziky · Anne |
| Pod A | DEL | DEL 🥤 - A41 Statics | Jul 17 | 24d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A41 | Jul 17 | 24d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod B | GRO | GRO🪒 - A40 Statics | Jul 17 | 24d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B | GRO | GRO🪒 - A40 | Jul 17 | 24d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod C | BRW | BRW🍺 - A100 Statics | Jul 24 | 17d | Requested 🚫 NO BRIEF | — | — | Nina | Julieta | Anas · Dziky · Anne |
| Pod C | BRW | BRW🍺 - A100 | Jul 24 | 17d | Requested 🚫 NO BRIEF | — | — | Nina | Julieta | Anas · Dziky · Anne |
| Pod A | GAI | GAI 🏷️ - A9 | Jul 24 | 17d | Requested 🚫 NO BRIEF | — | — | Amanda | Mariah | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A42 | Jul 24 | 17d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A42 Statics | Jul 24 | 17d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod B | GRO | GRO🪒 - A41 Statics | Jul 24 | 17d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B | GRO | GRO🪒 - A41 | Jul 24 | 17d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod C | JOY | JOY🎄 - A14 Statics | Jul 24 | 17d | Requested 🚫 NO BRIEF | — | — | Nina | Janet | Anas · Dziky · Anne |
| Pod C | JOY | JOY🎄 - A14 | Jul 24 | 17d | Requested 🚫 NO BRIEF | — | — | Nina | Janet | Anas · Dziky · Anne |
| Pod C | BRW | BRW🍺 - A101 Statics | Jul 31 | 10d | Requested 🚫 NO BRIEF | — | — | Nina | Julieta | Anas · Dziky · Anne |
| Pod C | BRW | BRW🍺 - A101 | Jul 31 | 10d | Requested 🚫 NO BRIEF | — | — | Nina | Julieta | Anas · Dziky · Anne |
| Pod B | LUM | LUM🤖 - A10 Statics | Jul 31 | 10d | Requested 🚫 NO BRIEF | — | — | Nadita | TBD | Catur · Cebe · Teguh · Syarif |
| Pod B | LUM | LUM🤖 - A10 | Jul 31 | 10d | Requested 🚫 NO BRIEF | — | — | Nadita | TBD | Catur · Cebe · Teguh · Syarif |
| Pod A | GAI | GAI 🏷️ - A10 Statics | Jul 31 | 10d | Requested 🚫 NO BRIEF | — | — | Amanda | Mariah | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A43 Statics | Jul 31 | 10d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A43 | Jul 31 | 10d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod B | GRO | GRO🪒 - A42 | Jul 31 | 10d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B | GRO | GRO🪒 - A42 Statics | Jul 31 | 10d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod C | JOY | JOY🎄 - A15 Statics | Jul 31 | 10d | Requested 🚫 NO BRIEF | — | — | Nina | Janet | Anas · Dziky · Anne |
| Pod C | JOY | JOY🎄 - A15 | Jul 31 | 10d | Requested 🚫 NO BRIEF | — | — | Nina | Janet | Anas · Dziky · Anne |
| Pod B | GRB | GRB 🍟 - A6 Statics | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Janet | Catur · Cebe · Teguh · Syarif |
| Pod B | GRB | GRB 🍟 - A6 | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Janet | Catur · Cebe · Teguh · Syarif |
| Pod C | ESM | ESM 🚶 - A43 | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Yullie | Will | Anas · Dziky · Anne |
| Pod C | BRW | BRW🍺 - A102 Statics | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Nina | Julieta | Anas · Dziky · Anne |
| Pod C | BRW | BRW🍺 - A102 | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Nina | Julieta | Anas · Dziky · Anne |
| Pod A | GAI | GAI 🏷️ - A11 | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Amanda | Mariah | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A44 Statics | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A44 | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod B | GRH | GRH 🦵 - A43 Statics | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Nadita | Layla | Catur · Cebe · Teguh · Syarif |
| Pod B | GRH | GRH 🦵 - A43 | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Nadita | Layla | Catur · Cebe · Teguh · Syarif |
| Pod C | JOY | JOY🎄 - A16 Statics | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Nina | Janet | Anas · Dziky · Anne |
| Pod C | JOY | JOY🎄 - A16 | Aug 07 | 3d | Requested 🚫 NO BRIEF | — | — | Nina | Janet | Anas · Dziky · Anne |
📋 EXECUTIVE SUMMARY
Portfolio health: 49% across 178 active tasks, 11 brands, 3 pods. 16 tasks verified sent (State + ICK URL).
- DEL at 0% — 9 severely behind, 4 overdue out of 19 active.
- GRO at 0% — 12 severely behind, 2 overdue out of 22 active.
- GAI at 0% — 6 severely behind, 4 overdue out of 15 active.
- Pod B strongest at 55%
- 24 tasks due this week
CONCEPT DUE — STRATEGIST TRACKER
0
Behind (In Queue)
12
Due This Week
88
In Progress / On Track
Concept HP
100%
📐 "Behind" = past Internal Review Date AND Creative State is still "Needs Copy" or "Needs Copy Review" (strategist hasn't started). Tasks already in progress are not counted as behind.
STRATEGIST LOAD
Layla
4
due this week
Janet
2
due this week
Will
2
due this week
Juli
1
due this week
Mariah
1
due this week
Julieta
1
due this week
Chris
1
due this week
🔴 BEHIND — STILL IN COPY QUEUE
0| Pod | Brand | Task | Internal Due | Late | State | Strategist |
|---|
🔵 DUE THIS WEEK — IN QUEUE
12| Pod | Brand | Task | Internal Due | State | Strategist |
|---|---|---|---|---|---|
| Pod B | GRO | GRO🪒 - A46 | Aug 13 | Requested | Layla |
| Pod B | GRH | GRH 🦵 - A46 | Aug 13 | Requested | Layla |
| Pod C | JOY | JOY🎄 - A19 | Aug 13 | Requested | Janet |
| Pod C | NKD | NKD 🐮 - A10 | Aug 13 | Requested | Juli |
| Pod A | GAI | GAI 🏷️ - A14 | Aug 13 | Requested | Mariah |
| Pod C | ESM | ESM 🚶 - A46 | Aug 13 | Requested | Will |
| Pod C | BRW | BRW🍺 - A105 | Aug 13 | Requested | Julieta |
| Pod A | DEL | DEL 🥤 - A47 | Aug 13 | Requested | Janet |
| Pod A | BER | BER 💊 - A24 | Aug 13 | Requested | Chris |
| Pod B / Ai | ATO | ATO 🦷 - A7 | Aug 13 | Requested | Will |
| Pod C | RAV | RAV🛞 - A83 | Aug 13 | Requested | Layla |
| Pod A | CMC | CMC 🇮🇳 - A122 | Aug 13 | Sync Client Brief | Layla |
🧠 CONCEPT SUMMARY
Concept health: 100% — 0 of 100 concepts are past due AND still in the copy queue.
- 12 concepts due this week
- 69 concepts past due but in progress — work started, just running behind.
ITERATION PIPELINE
98
Queued
1
In Progress
18
In Review
39
Complete
Throughput
37%
ITERATIONS BY BRAND
BER
3
active iters
0q·0ip·3r
DEL
37
active iters
29q·0ip·8r
GRH
8
active iters
6q·0ip·2r
GRO
21
active iters
18q·0ip·3r
JOY
8
active iters
8q·0ip·0r
RAV
40
active iters
37q·1ip·2r
🔵 IN PROGRESS
1| Pod | Brand | Ad Name | State | BVS | MM |
|---|---|---|---|---|---|
| Pod C | RAV | SM_39.1_Video_Dome Lighting | ON HOLD | Nina | Layla |
🟡 IN REVIEW
18📥 QUEUED
98♻️ ITERATION SUMMARY
156 total iterations across 6 brands — 98 queued, 1 in progress, 18 in review.
- DEL: 50 iterations — 0 in progress, 29 queued, 8 in review.
- RAV: 41 iterations — 1 in progress, 37 queued, 2 in review.
- GRO: 40 iterations — 0 in progress, 18 queued, 3 in review.
- GRH: 12 iterations — 0 in progress, 6 queued, 2 in review.
- JOY: 8 iterations — 0 in progress, 8 queued, 0 in review.
- BER: 5 iterations — 0 in progress, 0 queued, 3 in review.
REVISION TRACKER
19
Client Revisions
55
Internal Revisions
16
Tasks Sent
6%
Approval Rate
Approval Rate
6%
📐 Client Revisions (CR) = Sent to Client → Needs Revision · Internal Revisions (IR) = MM Review 1/2/Client → Needs Revision · Approval Rate = % of sent tasks that needed zero client revisions
WEEK OVER WEEK
Client Revisions
7→0
-7 ▼
Internal Revisions
25→0
-25 ▼
Total Revisions
32→0
-32 ▼
APPROVAL BY BRAND
BER
Berkeley Life
50%
3cr · 12ir · 4 sent
GRB
Grubhub
100%
4cr · 9ir · 0 sent
RAV
Ravek
0%
7cr · 4ir · 1 sent
ATO
ATO
0%
3cr · 8ir · 1 sent
CMC
Cumin Club
100%
0cr · 6ir · 2 sent
ESM
EasyMan
100%
0cr · 6ir · 1 sent
NKD
Naked Nutrition
100%
0cr · 3ir · 1 sent
BRW
Go Brewing
100%
0cr · 2ir · 1 sent
DEL
Drink Delta
100%
0cr · 2ir · 1 sent
LUM
Luma
0%
2cr · 0ir · 1 sent
VIT
VIT
100%
0cr · 2ir · 2 sent
GRO
Groomie
100%
0cr · 1ir · 0 sent
GAI
GA International
100%
0cr · 0ir · 1 sent
📊 BRAND BREAKDOWN
| Brand | Name | Total | Client | Internal | This Wk | Last Wk | WoW | Approval | Sent |
|---|---|---|---|---|---|---|---|---|---|
| BER | Berkeley Life | 15 | 3 | 12 | 0 | 4 | -4 ▼ | 50% | 4 |
| GRB | Grubhub | 13 | 4 | 9 | 0 | 4 | -4 ▼ | 100% | 0 |
| RAV | Ravek | 11 | 7 | 4 | 0 | 0 | — | 0% | 1 |
| ATO | ATO | 11 | 3 | 8 | 0 | 7 | -7 ▼ | 0% | 1 |
| CMC | Cumin Club | 6 | 0 | 6 | 0 | 4 | -4 ▼ | 100% | 2 |
| ESM | EasyMan | 6 | 0 | 6 | 0 | 4 | -4 ▼ | 100% | 1 |
| NKD | Naked Nutrition | 3 | 0 | 3 | 0 | 3 | -3 ▼ | 100% | 1 |
| BRW | Go Brewing | 2 | 0 | 2 | 0 | 2 | -2 ▼ | 100% | 1 |
| DEL | Drink Delta | 2 | 0 | 2 | 0 | 1 | -1 ▼ | 100% | 1 |
| LUM | Luma | 2 | 2 | 0 | 0 | 0 | — | 0% | 1 |
| VIT | VIT | 2 | 0 | 2 | 0 | 2 | -2 ▼ | 100% | 2 |
| GRO | Groomie | 1 | 0 | 1 | 0 | 1 | -1 ▼ | 100% | 0 |
| GAI | GA International | 0 | 0 | 0 | 0 | 0 | — | 100% | 1 |
🔝 MOST REVISED TASKS
| Pod | Brand | Task | Total | Client | Internal | State |
|---|---|---|---|---|---|---|
| Pod A | BER | BER 💊 - A10 | 5 | 2 | 3 | MM Review 1 |
| Pod B / Ai | ATO | ATO 🦷 - A2 | 5 | 1 | 4 | Sent to Client |
| Pod B | GRB | GRB 🍟 - A4 | 4 | 1 | 3 | Needs Revision |
| Pod B | GRB | GRB 🍟 - A4 Statics | 4 | 1 | 3 | Needs Revision |
| Pod B / Ai | ATO | ATO 🦷 - A4 Statics | 4 | 1 | 3 | Needs Revision - Ai |
| Pod C | RAV | RAV🛞 - A73 Statics | 4 | 3 | 1 | ON HOLD |
| Pod B | GRB | GRB 🍟 - A5 | 3 | 1 | 2 | Needs Revision |
| Pod C | NKD | NKD 🐮 - A7 Statics | 3 | 0 | 3 | Sent to Client |
| Pod B / Ai | ATO | ATO 🦷 - A4 | 2 | 1 | 1 | Needs Revision |
| Pod C | ESM | ESM 🚶 - A42 | 2 | 0 | 2 | Needs Revision |
| Pod C | ESM | ESM 🚶 - A41 | 2 | 0 | 2 | Needs Revision |
| Pod A | CMC | CMC 🇮🇳 - A119 Hybrid | 2 | 0 | 2 | Needs Revision |
| Pod B | GRB | GRB 🍟 - A5 Statics | 2 | 1 | 1 | Needs Revision |
| Pod C | RAV | RAV🛞 - A71 Statics | 2 | 1 | 1 | ON HOLD |
| Pod A | BER | BER 💊 - A19 | 2 | 0 | 2 | MM Review 1 |
| Pod A | BER | BER 💊 - A20 Statics | 2 | 0 | 2 | Sent to Client |
| Pod A | BER | BER 💊 - A19 Hybrid | 2 | 0 | 2 | Sent to Client |
| Pod A | BER | BER 💊 - A18 Statics | 2 | 0 | 2 | Sent to Client |
| Pod A | CMC | CMC 🇮🇳 - A118 | 2 | 0 | 2 | Sent to Client |
| Pod B | LUM | LUM🤖 - A9 | 2 | 2 | 0 | Sent to Client |
🔄 REVISION SUMMARY
Client approval rate: 6% — 16 tasks sent to client, 15 required revisions (19 total client revision cycles).
- RAV: 7 client revisions across 5 tasks.
- GRB: 4 client revisions across 4 tasks.
- BER: 3 client revisions across 2 tasks.
- ATO: 3 client revisions across 3 tasks.
- LUM: 2 client revisions across 1 tasks.
- 55 total internal revisions across 31 tasks (MM Review → Needs Revision).
- BER: 12 internal revisions across 6 tasks.
- GRB: 9 internal revisions across 4 tasks.
- ATO: 8 internal revisions across 3 tasks.
- CMC: 6 internal revisions across 4 tasks.
- ESM: 6 internal revisions across 3 tasks.
- RAV: 4 internal revisions across 4 tasks.
- NKD: 3 internal revisions across 1 tasks.
- BRW: 2 internal revisions across 1 tasks.
- DEL: 2 internal revisions across 2 tasks.
- VIT: 2 internal revisions across 2 tasks.
- GRO: 1 internal revisions across 1 tasks.
- Week over week: 32 → 0 revisions (down 32).
⚔️ POD BATTLE GROUNDS
📅 QUARTERLY VIEW · Jun 01, 2026 → Aug 11, 2026
👑 POD C 💎
77.6%
76%
BACKLOG i
13/18
WINNERS i
71.4%
REV RATE i
55%
AD PERF i
Backlog: 30.4/40 · Win: 25.2/35 · Rev: 0.0/25 · +20% shoutouts · +2% ad perf
🥈 POD B ⚡
57.6%
77%
BACKLOG i
5/18
WINNERS i
43.3%
REV RATE i
88%
AD PERF i
Backlog: 30.8/40 · Win: 9.8/35 · Rev: 0.0/25 · +15% shoutouts · +2% ad perf
🥉 POD A 🚀
51.4%
82%
BACKLOG i
6/18
WINNERS i
65.1%
REV RATE i
44%
AD PERF i
Backlog: 32.8/40 · Win: 11.6/35 · Rev: 0.0/25 · +5% shoutouts · +2% ad perf
🏅 AI TEAM 🤖
0%
0/18
WINNERS i
—
WINNERS-ONLY TEAM
Scored on winners only — AI-made ads credited via 🤖 reclassification
📊 SCORING BREAKDOWN
| Team | Backlog % i | /40 | Winners i | /35 | Rev Rate % i | /25 | Brands at Target i | Bonus | Shoutouts i | Bonus | FINAL i |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Pod A | 82% | 32.8 | 6/18 | 11.6 | 65.1% | 0.0 | 1 | +2 | 5 | +5 | 51.4% |
| Pod B | 77% | 30.8 | 5/18 | 9.8 | 43.3% | 0.0 | 1 | +2 | 10 | +15 | 57.6% |
| Pod C | 76% | 30.4 | 13/18 | 25.2 | 71.4% | 0.0 | 1 | +2 | 12 | +20 | 77.6% |
| AI | — | — | 0/18 | 0 | — | — | — | — | — | — | 0% |
📈 AD PERFORMANCE BY BRAND
BER
CPA $70.0
0%
$142.53
BRW
ROAS 1.5
25%
1.10
CMC
CPA $40.0
100%
$30.07
DEL
CPA $125.0
50%
$156.23
ESM
ROAS 1.4
50%
1.24
GAI
ROAS 3.5
25%
2.54
GRB
CPA $50.0
0%
—
GRH
CPA $70.0
75%
$74.02
GRO
CPA $50.0
100%
$42.49
JOY
CPA $70.0
25%
$98.84
NKD
ROAS 1.2
75%
1.19
RAV
ROAS 2.5
100%
2.73
VIT
CPA $130.0
0%
—
🏆 NEW WINNERS
| Thumb | Pod | Brand | Ad Name | Type | SM/EXT | Metric | Target | Value | Spend | Won |
|---|---|---|---|---|---|---|---|---|---|---|
 | Pod A | CMC | CT_Video_SM_CMC_No-Sodium-Spike_The-Wellness-minded-Professi | 🎬 Video | CPA | $40 | 31.85 | $30,476 | Jun 1 | |
 | Pod B | GRH | Summer26_BTSS_SOCIAL_Mess Free_Shave Anywhere_3 Reasons_JB_2 | 🖼️ Image | CPA | $70 | 67.55 | $28,778 | Jul 1 | |
 | Pod B | GRH | MAY2026_Evergreen_Tara_SSS_Full Body Grooming_UGC_26SM84V3R2 | 🖼️ Image | CPA | $70 | 67.04 | $19,173 | Jun 1 | |
| 🎬 | Pod A | CMC | SM_1.17.25_Video_A29.1-C4V4 - Copy 2 | 🎬 Video | CPA | $40 | 30.63 | $14,088 | Jul 1 | |
 | Pod C | RAV | SM_Video_A72_V2_Speakeasy | 🖼️ Image | ROAS | 2.5 | 2.86 | $13,523 | Jul 1 | |
 | Pod C | RAV | SM_Video_A54.2_Speakeasy | 🎬 Video | ROAS | 2.5 | 2.93 | $13,050 | Jun 1 | |
 | Pod A | CMC | SM_05.20.25_Video_A49.2 C2V2 - Copy 2 | 🎬 Video | CPA | $40 | 26.28 | $9,724 | Jul 24 | |
 | Pod B | GRO | JUNE2026__Evergreen_Nelson_DBS_Smart Value_Comparison_26SM13 | 🖼️ Image | CPA | $50 | 37.48 | $8,582 | Jul 1 | |
 | Pod C | RAV | SM_Static_A76_Turn Signal | 🖼️ Image | ROAS | 2.5 | 2.97 | $8,405 | Aug 9 | |
 | Pod A | GAI | SM_Static_A5.1_CryogenicLabels1 | 🖼️ Image | ROAS | 3.5 | 3.56 | $7,749 | Jul 1 | |
 | Pod C | BRW | SM_Static_Gluten Free_3 | 🖼️ Image | ROAS | 1.5 | 1.69 | $7,382 | Jun 1 | |
 | Pod C | ESM | SM_Static_A5.3_Pale - Copy | 🖼️ Image | ROAS | 1.4 | 1.98 | $6,592 | Jun 1 | |
 | Pod B | GAI | SM_Static_A2_SnapPeel | 🖼️ Image | ROAS | 3.5 | 3.82 | $5,417 | Jun 1 | |
 | Pod C | BRW | SM_Static_Pick Your kit | 🖼️ Image | ROAS | 1.5 | 1.5 | $4,963 | Jun 1 | |
 | Pod C | ESM | SM_Static_A23.3_V1_ 30% off | 🖼️ Image | ROAS | 1.4 | 1.56 | $4,603 | Jul 1 | |
| 🖼️ | Pod C | ESM | SM_Static_EZA3.1 | 🖼️ Image | ROAS | 1.4 | 1.58 | $4,269 | Jul 1 | |
| 🎬 | Pod C | ESM | SM_Video_A26.6_2mg Retro Brownie | 🎬 Video | ROAS | 1.4 | 1.53 | $3,298 | Jul 1 | |
 | Pod C | ESM | SM_Static_A5.3_Pale | 🖼️ Image | ROAS | 1.4 | 2.46 | $2,766 | Jun 1 | |
 | Pod C | ESM | SM_Video_A33.4_AI Video | 🎬 Video | ROAS | 1.4 | 1.53 | $2,299 | Jul 14 | |
 | Pod A | GAI | SM_Static_A3_V1_Laser | 🖼️ Image | ROAS | 3.5 | 4.16 | $2,253 | Jul 1 | |
 | Pod C | ESM | SM_Static_A6.3 - Copy | 🖼️ Image | ROAS | 1.4 | 1.55 | $2,071 | Jul 1 | |
| 🖼️ | Pod C | BER | SM_Static_A6.2_Daily Energy Support_Measurability | 🖼️ Image | CPA | $70 | 61.44 | $2,028 | Jun 24 | |
 | Pod A | GAI | SM_Static_A4.4_Cryostuck | 🖼️ Image | ROAS | 3.5 | 3.87 | $1,533 | Aug 6 | |
| 🖼️ | Pod B | GAI | SM_Static_A1_CryoLabels_AnyCondition | 🖼️ Image | ROAS | 3.5 | 4.19 | $1,095 | Jun 24 | |
 | Pod C | RAV | Inhouse_Speakeasy | 🎬 Video | ROAS | 2.5 | 3.66 | $24,510 | Jul 1 | |
| 🎬 | Pod C | JOY | o:JM - p:SPB - h:Joymode - PB05 - SB05+SB18 - UGC VID - b:AI | 🎬 Video | CPA | $70 | 61.08 | $16,736 | Jul 1 | |
 | Pod C | RAV | Inhouse_Speakeasy_Founder 6.12.26 | 🎬 Video | ROAS | 2.5 | 2.69 | $16,631 | Jun 1 | |
 | Pod C | RAV | Inhouse_Speakeasy_6.30.26 | 🎬 Video | ROAS | 2.5 | 3.27 | $9,996 | Jul 1 | |
 | Pod A | CMC | CT_Video_CutOutBAU-Yellow_1x1.mov - Copy | 🎬 Video | CPA | $40 | 18.85 | $9,781 | Jul 20 | |
 | Pod A | GAI | SnapPEEL | 🖼️ Image | ROAS | 3.5 | 3.96 | $1,538 | Jul 1 | |
 | Pod A | BER | Inhouse_UGC_Biohakers_New LP 1 | 🎬 Video | CPA | $70 | 69.68 | $1,254 | Jul 1 |
📣 SHOUTOUT TRACKER
Pod A
5
shoutouts (+5%)
1 more for next +5%
Pod B
10
shoutouts (+15%)
2 more for next +5%
Pod C
12
shoutouts (+20%)
3 more for next +5%
📜 SHOUTOUT LOG — every message counted this window
Pod AJul 27
Massive shoutout to @user for turning Cumin Club around from a churn risk to a happy client! That is no easy feat!
We are crushing July :fireball:
VIEW ↗Pod BJul 23
Great job Pod B on the GRH A41 static and videos! :heart_on_fire:
[July 23rd, 2026 9:36 AM] layla614: Great job Pod B on the GRH A41 static and videos! :heart_on_fire:
VIEW ↗Pod BJul 21
good fucking shit here <#C0A3Z27NJRW>... excellent edit
no notes :pinched_fingers:
love the wednesday delivery too
VIEW ↗Pod BJul 20
great job on GRB A2 statics / videos! <!channel>
[July 20th, 2026 9:49 AM] janet: great job on GRB A2 statics / videos! <!channel>
VIEW ↗Pod CJul 17
also shoutout to pod c + the AI pod for Naked: no revisions on the video, and only one minor revision on the statics! LFG
VIEW ↗Pod AJul 16
Pod A: getting positive feedback on first look from GAI haha let’s call this a win!
VIEW ↗Pod CJul 16
Nice job pod c and the ai pod for NKD A4... no revisions on the video, and the statics are looking great!
VIEW ↗Pod CJul 10
:partying_face: Shout out to Pod C! The NKD A3 videos were approved first pass, no revisions!
icnk.io/u/…
VIEW ↗Pod BJul 10
Great job Pod B! This is an awesome hook visual for this GRH iteration :leg: app.iconik.io/asset/de2973ac-7c54-11f1-8e8f-92dca83a24fd
VIEW ↗Pod BJun 23
This is the 2nd time we've gotten ALL 10 briefs approved with no notes from Ashley at Groomie. This time, we got a "LOVE" for @user specifically, doesn't get better than this - ifykyk.
Shoutout Strategists @user @user :fastparrot::fireball::lfg:
VIEW ↗Pod CJun 15
Shoutout to Pod C for the great execution on this Ravek static ad. Love how it turned out! :star-struck: <#C0A2YB36H35>
VIEW ↗⚔️ BATTLE SUMMARY
Pod C leads at 77.6% (Jun 01, 2026 → Aug 11, 2026)
- Pod C: 77.6% — Backlog 76% (30.4/40), Winners 13/18 (25.2/35), Rev Rate 71.4% (0.0/25), +2% ad perf (1 brand on target), +20% shoutouts
- Pod B: 57.6% — Backlog 77% (30.8/40), Winners 5/18 (9.8/35), Rev Rate 43.3% (0.0/25), +2% ad perf (1 brand on target), +15% shoutouts
- Pod A: 51.4% — Backlog 82% (32.8/40), Winners 6/18 (11.6/35), Rev Rate 65.1% (0.0/25), +2% ad perf (1 brand on target), +5% shoutouts
- AI: 0% — Winners 0/18 (winners-only team)
📅 MONTHLY VIEW · Aug 01, 2026 → Aug 11, 2026
👑 POD B ⚡
52.2%
63%
BACKLOG i
0/6
WINNERS i
5.9%
REV RATE i
88%
AD PERF i
Backlog: 25.2/40 · Win: 0.0/35 · Rev: 25.0/25 · +2% ad perf
🥈 POD C 💎
43.1%
44%
BACKLOG i
0/6
WINNERS i
11.8%
REV RATE i
50%
AD PERF i
Backlog: 17.6/40 · Win: 0.0/35 · Rev: 23.5/25 · +2% ad perf
🥉 POD A 🚀
35.7%
53%
BACKLOG i
0/6
WINNERS i
25.0%
REV RATE i
38%
AD PERF i
Backlog: 21.2/40 · Win: 0.0/35 · Rev: 12.5/25 · +2% ad perf
🏅 AI TEAM 🤖
0%
0/6
WINNERS i
—
WINNERS-ONLY TEAM
Scored on winners only — AI-made ads credited via 🤖 reclassification
📊 SCORING BREAKDOWN
| Team | Backlog % i | /40 | Winners i | /35 | Rev Rate % i | /25 | Brands at Target i | Bonus | Shoutouts i | Bonus | FINAL i |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Pod A | 53% | 21.2 | 0/6 | 0.0 | 25.0% | 12.5 | 1 | +2 | 0 | +0 | 35.7% |
| Pod B | 63% | 25.2 | 0/6 | 0.0 | 5.9% | 25.0 | 1 | +2 | 1 | +0 | 52.2% |
| Pod C | 44% | 17.6 | 0/6 | 0.0 | 11.8% | 23.5 | 1 | +2 | 2 | +0 | 43.1% |
| AI | — | — | 0/6 | 0 | — | — | — | — | — | — | 0% |
📈 AD PERFORMANCE BY BRAND
BER
CPA $70.0
0%
$168.62
BRW
ROAS 1.5
25%
0.95
CMC
CPA $40.0
100%
$30.63
DEL
CPA $125.0
25%
$172.78
ESM
ROAS 1.4
25%
1.02
GAI
ROAS 3.5
25%
2.00
GRB
CPA $50.0
0%
—
GRH
CPA $70.0
75%
$70.85
GRO
CPA $50.0
100%
$31.13
JOY
CPA $70.0
25%
$113.85
NKD
ROAS 1.2
100%
1.29
RAV
ROAS 2.5
75%
2.36
VIT
CPA $130.0
0%
—
🏆 NEW WINNERS
🏁 No winners in the month yet. Winners = ads that beat their KPI target within this window. It fills in as ads win, and older wins roll off as they age past the window — nothing resets all at once.
| Thumb | Pod | Brand | Ad Name | Type | SM/EXT | Metric | Target | Value | Spend | Won |
|---|
📣 SHOUTOUT TRACKER
Pod A
0
shoutouts (+0%)
3 more for next +5%
Pod B
1
shoutouts (+0%)
2 more for next +5%
Pod C
2
shoutouts (+0%)
1 more for next +5%
⚔️ BATTLE SUMMARY
Pod B leads at 52.2% (Aug 01, 2026 → Aug 11, 2026)
- Pod B: 52.2% — Backlog 63% (25.2/40), Winners 0/6 (0.0/35), Rev Rate 5.9% (25.0/25), +2% ad perf (1 brand on target)
- Pod C: 43.1% — Backlog 44% (17.6/40), Winners 0/6 (0.0/35), Rev Rate 11.8% (23.5/25), +2% ad perf (1 brand on target)
- Pod A: 35.7% — Backlog 53% (21.2/40), Winners 0/6 (0.0/35), Rev Rate 25.0% (12.5/25), +2% ad perf (1 brand on target)
- AI: 0% — Winners 0/6 (winners-only team)
📅 WEEKLY VIEW · Aug 10, 2026 → Aug 11, 2026
👑 POD B ⚡
27.0%
0%
BACKLOG i
0/2
WINNERS i
0.0%
REV RATE i
88%
AD PERF i
Backlog: 0.0/40 · Win: 0.0/35 · Rev: 25.0/25 · +2% ad perf
🥈 POD A 🚀
25.0%
0%
BACKLOG i
0/2
WINNERS i
0.0%
REV RATE i
6%
AD PERF i
Backlog: 0.0/40 · Win: 0.0/35 · Rev: 25.0/25
🥉 POD C 💎
25.0%
0%
BACKLOG i
0/2
WINNERS i
0.0%
REV RATE i
5%
AD PERF i
Backlog: 0.0/40 · Win: 0.0/35 · Rev: 25.0/25
🏅 AI TEAM 🤖
0%
0/2
WINNERS i
—
WINNERS-ONLY TEAM
Scored on winners only — AI-made ads credited via 🤖 reclassification
📊 SCORING BREAKDOWN
| Team | Backlog % i | /40 | Winners i | /35 | Rev Rate % i | /25 | Brands at Target i | Bonus | Shoutouts i | Bonus | FINAL i |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Pod A | 0% | 0.0 | 0/2 | 0.0 | 0.0% | 25.0 | 0 | +0 | 0 | +0 | 25.0% |
| Pod B | 0% | 0.0 | 0/2 | 0.0 | 0.0% | 25.0 | 1 | +2 | 0 | +0 | 27.0% |
| Pod C | 0% | 0.0 | 0/2 | 0.0 | 0.0% | 25.0 | 0 | +0 | 0 | +0 | 25.0% |
| AI | — | — | 0/2 | 0 | — | — | — | — | — | — | 0% |
📈 AD PERFORMANCE BY BRAND
BER
CPA $70.0
0%
$162.46
BRW
ROAS 1.5
0%
0.00
CMC
CPA $40.0
0%
$0.00
DEL
CPA $125.0
25%
$199.49
ESM
ROAS 1.4
0%
0.00
GAI
ROAS 3.5
0%
0.00
GRB
CPA $50.0
0%
—
GRH
CPA $70.0
100%
$63.93
GRO
CPA $50.0
75%
$54.15
JOY
CPA $70.0
0%
$0.00
NKD
ROAS 1.2
25%
0.84
RAV
ROAS 2.5
0%
0.00
VIT
CPA $130.0
0%
—
🏆 NEW WINNERS
🏁 No winners in the week yet. Winners = ads that beat their KPI target within this window. It fills in as ads win, and older wins roll off as they age past the window — nothing resets all at once.
| Thumb | Pod | Brand | Ad Name | Type | SM/EXT | Metric | Target | Value | Spend | Won |
|---|
📣 SHOUTOUT TRACKER
Pod A
0
shoutouts (+0%)
3 more for next +5%
Pod B
0
shoutouts (+0%)
3 more for next +5%
Pod C
0
shoutouts (+0%)
3 more for next +5%
No shoutout messages matched this window yet.
⚔️ BATTLE SUMMARY
Pod B leads at 27.0% (Aug 10, 2026 → Aug 11, 2026)
- Pod B: 27.0% — Backlog 0% (0.0/40), Winners 0/2 (0.0/35), Rev Rate 0.0% (25.0/25), +2% ad perf (1 brand on target)
- Pod A: 25.0% — Backlog 0% (0.0/40), Winners 0/2 (0.0/35), Rev Rate 0.0% (25.0/25)
- Pod C: 25.0% — Backlog 0% (0.0/40), Winners 0/2 (0.0/35), Rev Rate 0.0% (25.0/25)
- AI: 0% — Winners 0/2 (winners-only team)
SCORING: Backlog 40% (shipped/in-window) + Winners 35% (target 18Q/6M/2W SM-only ads beating KPI w/ meaningful spend: ≥$500, ≥10% of last-30d, and ≥3× target for CPA brands) + Rev Rate 25% (% of shipped tasks needing 2+ internal bounces or any client rev · ≤10%=full, ≥40%=zero · client revs only on Job Assets) · Bonuses: +2% per brand at-target ad perf (cap +10%) · +5% per 3 shoutouts · External (non-SM) ads excluded from Winners · AI Team is a 4th competitor scored on winners only (AI-made ads credited via reclassification). Reclassify a winner by reacting in #winning-ads: ❌ disqualify · 🏷️ external · 🇦 🇧 🇨 credit a pod · 🤖 credit AI (admin reactions only, applies next refresh). Quarterly view determines performance incentives.
📋 CLIENT MANAGEMENT (NCHO)
📊 BRAND CONFIG
EDIT IN SHEETS
Synced from NCHO Google Sheet at build time. Click "Edit in Sheets" to make changes — they'll appear on next dashboard refresh.
| Brand | Status | Pod | Strategist | BVS Team | Editors | Deliverables | KPI | Target | 14d | 7d | Health |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ATO ATO | Active | Pod B / Ai | Will | Nadita | — | — | — | — | — | 84% | |
| BER Berkeley Life | Active | Pod A | Chris | Khansa | Antony · Stephen · Yahya · Dzakwan | CPA | $70 | $147 | $160 | 46% | |
| BRW Go Brewing | Active | Pod C | Julieta | Nina | Anas · Dziky · Anne | ROAS | 1.5 | 0.99 | 0.87 | 8% | |
| CMC Cumin Club | Active | Pod A | Layla | Khansa | Antony · Stephen · Yahya · Dzakwan | CPA | $40 | $30 | $31 | 84% | |
| DEL Drink Delta | Active | Pod A | Janet | Amanda | Antony · Stephen · Yahya · Dzakwan | CPA | $125 | $163 | $178 | 0% | |
| ESM EasyMan | Active | Pod C | Will | Yullie | Anas · Dziky · Anne | ROAS | 1.4 | 1.03 | 1.14 | 69% | |
| GAI GA International | Active | Pod A | Mariah | Amanda | Antony · Stephen · Yahya · Dzakwan | ROAS | 3.5 | 2.28 | 2.22 | 0% | |
| GRB Grubhub | Active | Pod B | Janet | Dita Nur | Catur · Cebe · Teguh · Syarif | CPA | $50 | — | — | 52% | |
| GRH GroomieHers | Active | Pod B | Layla | Nadita | Catur · Cebe · Teguh · Syarif | CPA | $70 | $74 | $67 | 84% | |
| GRO Groomie | Active | Pod B | Layla | Dita Nur | Catur · Cebe · Teguh · Syarif | CPA | $50 | $33 | $32 | 0% | |
| JOY Joymode | Active | Pod C | Janet | Nina | Anas · Dziky · Anne | CPA | $70 | $111 | $125 | 38% | |
| LUM Luma | Active | Pod B | TBD | Nadita | Catur · Cebe · Teguh · Syarif | — | — | — | — | 84% | |
| NKD Naked Nutrition | Active | Pod C | Juli | Yullie | Anas · Dziky · Anne | ROAS | 1.2 | 1.27 | 1.27 | 84% | |
| RAV Ravek | Active | Pod C | Layla | Nina | Anas · Dziky · Anne | ROAS | 2.5 | 2.20 | 2.44 | 8% | |
| VIT VIT | Active | Pod B / Ai | Janet | — | — | CPA | $130 | — | — | 100% |
📝 LIVE SPREADSHEET
Edit directly below — changes save to Google Sheets in real time.