👑
SelfMade Hub
LIVE
Aug 26, 2026
📋 NCHO
🎯 JOBS
🧠 CONCEPTS
♻️ ITERATIONS
🔄 REVISIONS
⚔️ BATTLE
PORTFOLIO SNAPSHOT
31
Severely Behind
25
Overdue
18
This Week
18
Waiting on Brief
114
Total Active
Portfolio HP
64%
📐 Health = 100 - (severely_behind × 15) - (overdue × 8) · Penalty-based so brands aren't punished for fewer tasks · Sent = Creative State + ICK URL both set · Waiting on Brief (past-due, brief not ready) is shown separately and does not affect health
WEEK OVER WEEK
Severely Behind
3→3
NO CHANGE
Overdue
13→17
+4 ▲
This Week
14→17
+2 ▲
TEAM POD PERFORMANCE
🚀 POD A
18%
18
SEV
11
OVER
5
WEEK
6
SCHED
MM: Janet (DEL) · Chris (BER) · Will (GAI)
BVS: Amanda · Khansa
Editors: Antony · Stephen · Yahya · Dzakwan
BVS: Amanda · Khansa
Editors: Antony · Stephen · Yahya · Dzakwan
⚡ POD B
79%
4
SEV
3
OVER
1
WEEK
4
SCHED
MM: Layla (GRH,GRO) · TBD (LUM) · Janet (GRB)
BVS: Dita Nur · Nadita
Editors: Catur · Cebe · Teguh · Syarif
BVS: Dita Nur · Nadita
Editors: Catur · Cebe · Teguh · Syarif
💎 POD C
50%
9
SEV
9
OVER
7
WEEK
13
SCHED
MM: Juli (BRW,NKD) · Layla (RAV) · Michele (FAB) · Will (ESM)
BVS: Nina · Yullie
Editors: Anas · Dziky · Anne
BVS: Nina · Yullie
Editors: Anas · Dziky · Anne
BRAND HEALTH MATRIX
BRW
Go Brewing
0%
5s·4o·2w·4sc·5wb
DEL
Drink Delta
0%
9s·4o·2w·1sc·6wb
GAI
GA International
0%
8s·3o·1w·1sc·0wb
RAV
Ravek
8%
4s·4o·2w·4sc·0wb
GRB
Grubhub
46%
2s·3o·0w·0sc·5wb
BER
Berkeley Life
53%
1s·4o·2w·4sc·0wb
LUM
Luma
70%
2s·0o·0w·0sc·2wb
VIT
VIT
92%
0s·1o·0w·8sc·0wb
FAB
FAB
92%
0s·1o·2w·4sc·0wb
STU
STU
92%
0s·1o·1w·2sc·0wb
GRO
Groomie
100%
0s·0o·1w·2sc·0wb
GRH
GroomieHers
100%
0s·0o·0w·2sc·0wb
NKD
Naked Nutrition
100%
0s·0o·1w·1sc·0wb
ATO
ATO
100%
0s·0o·2w·3sc·0wb
SVB
SVB
100%
0s·0o·2w·4sc·0wb
🔴 SEVERELY BEHIND
31| Pod | Brand | Task | Due | Late | State | CR | IR | BVS | MM | Editor |
|---|---|---|---|---|---|---|---|---|---|---|
| Pod A | BER | BER 💊 - A10 | May 22 | 96d | Needs Revision | 2 | 4 | Khansa | Chris | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A40 Statics | Jul 10 | 47d | Needs Revision | — | 1 | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | GAI | GAI 🏷️ - A7 Statics | Jul 10 | 47d | MM Review - Ai | 4 | — | Amanda | Will | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A41 Statics | Jul 17 | 40d | Execute Concept | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | GAI | GAI 🏷️ - A8 Statics | Jul 17 | 40d | MM Review 1 | — | — | Amanda | Will | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A41 | Jul 17 | 40d | Sent to Client | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | GAI | GAI 🏷️ - A9 | Jul 24 | 33d | Execute Concept | — | — | Amanda | Will | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A42 Statics | Jul 24 | 33d | Execute Concept | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A42 | Jul 24 | 33d | Execute Concept | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | GAI | GAI 🏷️ - A9 Statics | Jul 24 | 33d | Execute - Ai | — | — | Amanda | Will | Antony · Stephen · Yahya · Dzakwan |
| Pod C | BRW | BRW🍺 - A100 | Jul 24 | 33d | MM Review 1 | — | 2 | Nina | Juli | Anas · Dziky · Anne |
| Pod A | DEL | DEL 🥤 - A43 Statics | Jul 31 | 26d | Execute Concept | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A43 | Jul 31 | 26d | Execute Concept | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | GAI | GAI 🏷️ - A10 | Jul 31 | 26d | Execute Concept | — | — | Amanda | Will | Antony · Stephen · Yahya · Dzakwan |
| Pod C | BRW | BRW🍺 - A101 | Jul 31 | 26d | Execute Concept | — | — | Nina | Juli | Anas · Dziky · Anne |
| Pod C | BRW | BRW🍺 - A101 Statics | Jul 31 | 26d | Requested 🚫 NO BRIEF | — | — | Nina | Juli | Anas · Dziky · Anne |
| Pod B | LUM | LUM🤖 - A10 Statics | Jul 31 | 26d | Requested 🚫 NO BRIEF | — | — | Nadita | TBD | Catur · Cebe · Teguh · Syarif |
| Pod B | LUM | LUM🤖 - A10 | Jul 31 | 26d | Requested 🚫 NO BRIEF | — | — | Nadita | TBD | Catur · Cebe · Teguh · Syarif |
| Pod A | GAI | GAI 🏷️ - A10 Statics | Jul 31 | 26d | Execute - Ai | — | — | Amanda | Will | Antony · Stephen · Yahya · Dzakwan |
| Pod C | RAV | RAV🛞 - A79 | Jul 31 | 26d | Needs Revision | 1 | 1 | Nina | Layla | Anas · Dziky · Anne |
| Pod C | RAV | RAV🛞 - A79 Statics | Jul 31 | 26d | Needs Revision | 1 | — | Nina | Layla | Anas · Dziky · Anne |
| Pod C | BRW | BRW🍺 - A102 | Aug 07 | 19d | Execute Concept | — | — | Nina | Juli | Anas · Dziky · Anne |
| Pod B | GRB | GRB 🍟 - A6 Statics | Aug 07 | 19d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Janet | Catur · Cebe · Teguh · Syarif |
| Pod B | GRB | GRB 🍟 - A6 | Aug 07 | 19d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Janet | Catur · Cebe · Teguh · Syarif |
| Pod C | BRW | BRW🍺 - A102 Statics | Aug 07 | 19d | Requested 🚫 NO BRIEF | — | — | Nina | Juli | Anas · Dziky · Anne |
| Pod A | GAI | GAI 🏷️ - A11 Statics | Aug 07 | 19d | Brief Sent - Ai | — | — | Amanda | Will | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A44 Statics | Aug 07 | 19d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A44 | Aug 07 | 19d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod C | RAV | RAV🛞 - A80 Statics | Aug 07 | 19d | Needs Revision | 1 | — | Nina | Layla | Anas · Dziky · Anne |
| Pod C | RAV | RAV🛞 - A80 | Aug 07 | 19d | MM Review 1 | 1 | — | Nina | Layla | Anas · Dziky · Anne |
| Pod A | GAI | GAI 🏷️ - A11 | Aug 07 | 19d | Sent to Client | — | — | Amanda | Will | Antony · Stephen · Yahya · Dzakwan |
🟡 OVERDUE
25| Pod | Brand | Task | Due | Late | State | CR | IR | BVS | MM | Editor |
|---|---|---|---|---|---|---|---|---|---|---|
| Pod C | RAV | RAV🛞 - A81 Statics | Aug 14 | 12d | Execute Concept | — | — | Nina | Layla | Anas · Dziky · Anne |
| Pod A | DEL | DEL 🥤 - A45 | Aug 14 | 12d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A45 Statics | Aug 14 | 12d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod B | GRB | GRB 🍟 - A7 Statics | Aug 14 | 12d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Janet | Catur · Cebe · Teguh · Syarif |
| Pod B | GRB | GRB 🍟 - A7 | Aug 14 | 12d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Janet | Catur · Cebe · Teguh · Syarif |
| Pod C | BRW | BRW🍺 - A103 Statics | Aug 14 | 12d | Requested 🚫 NO BRIEF | — | — | Nina | Juli | Anas · Dziky · Anne |
| Pod C | BRW | BRW🍺 - A103 | Aug 14 | 12d | Requested 🚫 NO BRIEF | — | — | Nina | Juli | Anas · Dziky · Anne |
| Pod A | GAI | GAI 🏷️ - A12 Statics | Aug 14 | 12d | Brief Sent - Ai | — | — | Amanda | Will | Antony · Stephen · Yahya · Dzakwan |
| Pod C | RAV | RAV🛞 - A81 | Aug 14 | 12d | Needs Revision | — | 1 | Nina | Layla | Anas · Dziky · Anne |
| Pod A | BER | BER 💊 - A22 | Aug 14 | 12d | Needs Revision | 1 | 1 | Khansa | Chris | Antony · Stephen · Yahya · Dzakwan |
| Pod A | BER | BER 💊 - A22 Statics | Aug 14 | 12d | Needs Revision | 1 | 1 | Khansa | Chris | Antony · Stephen · Yahya · Dzakwan |
| Pod A | GAI | GAI 🏷️ - A12 | Aug 14 | 12d | Sent to Client | — | — | Amanda | Will | Antony · Stephen · Yahya · Dzakwan |
| Pod C | BRW | BRW🍺 - A104 | Aug 21 | 5d | Execute Concept | — | — | Nina | Juli | Anas · Dziky · Anne |
| Pod A | BER | BER 💊 - A23 Hybrid | Aug 21 | 5d | Execute Concept | — | — | Khansa | Chris | Antony · Stephen · Yahya · Dzakwan |
| Pod A | BER | BER 💊 - A23 | Aug 21 | 5d | Execute Concept | — | — | Khansa | Chris | Antony · Stephen · Yahya · Dzakwan |
| Pod C | RAV | RAV🛞 - A82 | Aug 21 | 5d | Execute Concept | — | — | Nina | Layla | Anas · Dziky · Anne |
| Pod B | GRB | GRB 🍟 - A8 | Aug 21 | 5d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Janet | Catur · Cebe · Teguh · Syarif |
| Pod C | BRW | BRW🍺 - A104 Statics | Aug 21 | 5d | Requested 🚫 NO BRIEF | — | — | Nina | Juli | Anas · Dziky · Anne |
| Pod A | DEL | DEL 🥤 - A46 Statics | Aug 21 | 5d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A46 | Aug 21 | 5d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod C | RAV | RAV🛞 - A82 Statics | Aug 21 | 5d | MM Review 1 | — | — | Nina | Layla | Anas · Dziky · Anne |
| Pod B / Ai | VIT | VIT 🍉 - A5 | Aug 21 | 5d | MM Review 1 | — | 3 | — | Mihika | — |
| Pod C | FAB | FAB 🍽️ - A1 Statics | Aug 21 | 5d | Needs Revision - Ai | 1 | 1 | — | Michele | Anas · Dziky · Anne |
| Pod C/AI | STU | STU 🧘♀️ - A1 Statics | Aug 21 | 5d | MM Review - Ai | — | — | — | Mariah | — |
| Pod A | GAI | GAI 🏷️ - A13 | Aug 21 | 5d | Sent to Client | — | — | Amanda | Will | Antony · Stephen · Yahya · Dzakwan |
🔵 THIS WEEK
18| Pod | Brand | Task | Due | State | CR | IR | BVS | MM | Editor |
|---|---|---|---|---|---|---|---|---|---|
| Pod C | BRW | BRW🍺 - A105 | Aug 28 | Execute Concept | — | — | Nina | Juli | Anas · Dziky · Anne |
| Pod C | RAV | RAV🛞 - A83 Statics | Aug 28 | Execute Concept | — | — | Nina | Layla | Anas · Dziky · Anne |
| Pod C | NKD | NKD 🐮 - A10 | Aug 28 | Execute Concept | — | — | Yullie | Juli | Anas · Dziky · Anne |
| Pod B / Ai | ATO | ATO 🦷 - A7 | Aug 28 | Execute Concept | — | — | Nadita | Layla | — |
| Pod A | BER | BER 💊 - A24 Statics | Aug 28 | Execute Concept | — | — | Khansa | Chris | Antony · Stephen · Yahya · Dzakwan |
| Pod A | BER | BER 💊 - A24 | Aug 28 | Execute Concept | — | — | Khansa | Chris | Antony · Stephen · Yahya · Dzakwan |
| Pod C/AI | SVB | SVB 🐌 - A2 | Aug 28 | Execute Concept | — | — | — | Mariah | — |
| Pod C | FAB | FAB 🍽️ - A2 Statics | Aug 28 | Execute - Ai | — | — | — | Michele | Anas · Dziky · Anne |
| Pod C/AI | SVB | SVB 🐌 - A2 Statics | Aug 28 | Execute - Ai | — | — | — | Mariah | — |
| Pod C | BRW | BRW🍺 - A105 Statics | Aug 28 | Requested | — | — | Nina | Juli | Anas · Dziky · Anne |
| Pod A | DEL | DEL 🥤 - A47 Statics | Aug 28 | Requested | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A47 | Aug 28 | Requested | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod C | RAV | RAV🛞 - A83 | Aug 28 | MM Review 1 | — | — | Nina | Layla | Anas · Dziky · Anne |
| Pod C | FAB | FAB 🍽️ - A2 | Aug 28 | MM Review 1 | — | — | — | Michele | Anas · Dziky · Anne |
| Pod B / Ai | ATO | ATO 🦷 - A7 Statics | Aug 28 | MM Review 1 | — | — | Nadita | Layla | — |
| Pod B | GRO | GRO🪒 - A46 Statics | Aug 28 | MM Review 1 | — | 2 | Dita Nur | Layla | Catur · Cebe · Teguh · Syarif |
| Pod A | GAI | GAI 🏷️ - A14 | Aug 28 | Sent to Client | — | — | Amanda | Will | Antony · Stephen · Yahya · Dzakwan |
| Pod C/AI | STU | STU 🧘♀️ - A2 Statics | Aug 28 | MM Review - Ai | — | — | — | Mariah | — |
🚫 LATE BRIEFS
18Past-due but the brief/copy still isn't ready (Requested / Needs Copy). These ALSO appear in Severely Behind / Overdue above with a 🚫 NO BRIEF marker and count against brand health — a late brief is still a late deliverable. This table groups them so briefing owners (BVS/strategists) can clear the queue.
| Pod | Brand | Task | Due | Late | State | CR | IR | BVS | MM | Editor |
|---|---|---|---|---|---|---|---|---|---|---|
| Pod C | BRW | BRW🍺 - A101 Statics | Jul 31 | 26d | Requested 🚫 NO BRIEF | — | — | Nina | Juli | Anas · Dziky · Anne |
| Pod B | LUM | LUM🤖 - A10 Statics | Jul 31 | 26d | Requested 🚫 NO BRIEF | — | — | Nadita | TBD | Catur · Cebe · Teguh · Syarif |
| Pod B | LUM | LUM🤖 - A10 | Jul 31 | 26d | Requested 🚫 NO BRIEF | — | — | Nadita | TBD | Catur · Cebe · Teguh · Syarif |
| Pod B | GRB | GRB 🍟 - A6 Statics | Aug 07 | 19d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Janet | Catur · Cebe · Teguh · Syarif |
| Pod B | GRB | GRB 🍟 - A6 | Aug 07 | 19d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Janet | Catur · Cebe · Teguh · Syarif |
| Pod C | BRW | BRW🍺 - A102 Statics | Aug 07 | 19d | Requested 🚫 NO BRIEF | — | — | Nina | Juli | Anas · Dziky · Anne |
| Pod A | DEL | DEL 🥤 - A44 Statics | Aug 07 | 19d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A44 | Aug 07 | 19d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A45 | Aug 14 | 12d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A45 Statics | Aug 14 | 12d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod B | GRB | GRB 🍟 - A7 Statics | Aug 14 | 12d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Janet | Catur · Cebe · Teguh · Syarif |
| Pod B | GRB | GRB 🍟 - A7 | Aug 14 | 12d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Janet | Catur · Cebe · Teguh · Syarif |
| Pod C | BRW | BRW🍺 - A103 Statics | Aug 14 | 12d | Requested 🚫 NO BRIEF | — | — | Nina | Juli | Anas · Dziky · Anne |
| Pod C | BRW | BRW🍺 - A103 | Aug 14 | 12d | Requested 🚫 NO BRIEF | — | — | Nina | Juli | Anas · Dziky · Anne |
| Pod B | GRB | GRB 🍟 - A8 | Aug 21 | 5d | Requested 🚫 NO BRIEF | — | — | Dita Nur | Janet | Catur · Cebe · Teguh · Syarif |
| Pod C | BRW | BRW🍺 - A104 Statics | Aug 21 | 5d | Requested 🚫 NO BRIEF | — | — | Nina | Juli | Anas · Dziky · Anne |
| Pod A | DEL | DEL 🥤 - A46 Statics | Aug 21 | 5d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
| Pod A | DEL | DEL 🥤 - A46 | Aug 21 | 5d | Requested 🚫 NO BRIEF | — | — | Amanda | Janet | Antony · Stephen · Yahya · Dzakwan |
📋 EXECUTIVE SUMMARY
Portfolio health: 64% across 114 active tasks, 11 brands, 3 pods. 13 tasks verified sent (State + ICK URL).
- BRW at 0% — 5 severely behind, 4 overdue out of 15 active.
- DEL at 0% — 9 severely behind, 4 overdue out of 16 active.
- GAI at 0% — 8 severely behind, 3 overdue out of 13 active.
- Pod B strongest at 79%
- 18 tasks due this week
CONCEPT DUE — STRATEGIST TRACKER
0
Behind (In Queue)
6
Due This Week
51
In Progress / On Track
Concept HP
100%
📐 "Behind" = past Internal Review Date AND Creative State is still "Needs Copy" or "Needs Copy Review" (strategist hasn't started). Tasks already in progress are not counted as behind.
STRATEGIST LOAD
Layla
2
due this week
Michele
1
due this week
Mariah
1
due this week
Juli
1
due this week
Chris
1
due this week
🔴 BEHIND — STILL IN COPY QUEUE
0| Pod | Brand | Task | Internal Due | Late | State | Strategist |
|---|
🔵 DUE THIS WEEK — IN QUEUE
6| Pod | Brand | Task | Internal Due | State | Strategist |
|---|---|---|---|---|---|
| Pod C | RAV | RAV🛞 - A85 | Aug 27 | Requested | Layla |
| Pod C | FAB | FAB 🍽️ - A4 | Aug 27 | Requested | Michele |
| Pod C/AI | SVB | SVB 🐌 - A4 | Aug 27 | Requested | Mariah |
| Pod C | BRW | BRW🍺 - A107 | Aug 27 | Requested | Juli |
| Pod B / Ai | ATO | ATO 🦷 - A9 | Aug 27 | Requested | Layla |
| Pod A | BER | BER 💊 - A26 | Aug 27 | Sync Client Brief | Chris |
🧠 CONCEPT SUMMARY
Concept health: 100% — 0 of 57 concepts are past due AND still in the copy queue.
- 6 concepts due this week
- 48 concepts past due but in progress — work started, just running behind.
ITERATION PIPELINE
79
Queued
1
In Progress
16
In Review
19
Complete
Throughput
31%
ITERATIONS BY BRAND
BER
3
active iters
0q·0ip·3r
DEL
37
active iters
29q·0ip·8r
GRH
12
active iters
11q·0ip·1r
GRO
4
active iters
2q·0ip·2r
RAV
40
active iters
37q·1ip·2r
🔵 IN PROGRESS
1| Pod | Brand | Ad Name | State | BVS | MM |
|---|---|---|---|---|---|
| Pod C | RAV | SM_39.1_Video_Dome Lighting | ON HOLD | Nina | Layla |
🟡 IN REVIEW
16📥 QUEUED
79♻️ ITERATION SUMMARY
115 total iterations across 5 brands — 79 queued, 1 in progress, 16 in review.
- DEL: 50 iterations — 0 in progress, 29 queued, 8 in review.
- RAV: 41 iterations — 1 in progress, 37 queued, 2 in review.
- GRH: 15 iterations — 0 in progress, 11 queued, 1 in review.
- BER: 5 iterations — 0 in progress, 0 queued, 3 in review.
- GRO: 4 iterations — 0 in progress, 2 queued, 2 in review.
REVISION TRACKER
31
Client Revisions
39
Internal Revisions
13
Tasks Sent
0%
Approval Rate
Approval Rate
0%
📐 Client Revisions (CR) = Sent to Client → Needs Revision · Internal Revisions (IR) = MM Review 1/2/Client → Needs Revision · Approval Rate = % of sent tasks that needed zero client revisions
WEEK OVER WEEK
Client Revisions
12→4
-8 ▼
Internal Revisions
18→5
-13 ▼
Total Revisions
30→9
-21 ▼
APPROVAL BY BRAND
GRB
Grubhub
0%
9cr · 10ir · 3 sent
RAV
Ravek
0%
11cr · 5ir · 1 sent
BER
Berkeley Life
0%
5cr · 6ir · 1 sent
BRW
Go Brewing
100%
0cr · 4ir · 1 sent
GAI
GA International
100%
4cr · 0ir · 0 sent
VIT
VIT
0%
1cr · 3ir · 1 sent
DEL
Drink Delta
100%
0cr · 3ir · 0 sent
GRO
Groomie
100%
0cr · 3ir · 1 sent
FAB
FAB
0%
1cr · 2ir · 1 sent
ATO
ATO
100%
0cr · 2ir · 1 sent
GRH
GroomieHers
100%
0cr · 1ir · 2 sent
ESM
EasyMan
100%
0cr · 0ir · 1 sent
📊 BRAND BREAKDOWN
| Brand | Name | Total | Client | Internal | This Wk | Last Wk | WoW | Approval | Sent |
|---|---|---|---|---|---|---|---|---|---|
| GRB | Grubhub | 19 | 9 | 10 | 0 | 8 | -8 ▼ | 0% | 3 |
| RAV | Ravek | 16 | 11 | 5 | 3 | 3 | — | 0% | 1 |
| BER | Berkeley Life | 11 | 5 | 6 | 0 | 3 | -3 ▼ | 0% | 1 |
| BRW | Go Brewing | 4 | 0 | 4 | 0 | 4 | -4 ▼ | 100% | 1 |
| GAI | GA International | 4 | 4 | 0 | 1 | 2 | -1 ▼ | 100% | 0 |
| VIT | VIT | 4 | 1 | 3 | 1 | 3 | -2 ▼ | 0% | 1 |
| DEL | Drink Delta | 3 | 0 | 3 | 2 | 0 | +2 ▲ | 100% | 0 |
| GRO | Groomie | 3 | 0 | 3 | 1 | 2 | -1 ▼ | 100% | 1 |
| FAB | FAB | 3 | 1 | 2 | 1 | 2 | -1 ▼ | 0% | 1 |
| ATO | ATO | 2 | 0 | 2 | 0 | 2 | -2 ▼ | 100% | 1 |
| GRH | GroomieHers | 1 | 0 | 1 | 0 | 1 | -1 ▼ | 100% | 2 |
| ESM | EasyMan | 0 | 0 | 0 | 0 | 0 | — | 100% | 1 |
🔝 MOST REVISED TASKS
| Pod | Brand | Task | Total | Client | Internal | State |
|---|---|---|---|---|---|---|
| Pod B | GRB | GRB 🍟 - A4 | 7 | 3 | 4 | Sent to Client |
| Pod B | GRB | GRB 🍟 - A4 Statics | 7 | 3 | 4 | Sent to Client |
| Pod A | BER | BER 💊 - A10 | 6 | 2 | 4 | Needs Revision |
| Pod B | GRB | GRB 🍟 - A5 Statics | 5 | 3 | 2 | Sent to Client |
| Pod A | GAI | GAI 🏷️ - A7 Statics | 4 | 4 | 0 | MM Review - Ai |
| Pod C | RAV | RAV🛞 - A73 Statics | 4 | 3 | 1 | ON HOLD |
| Pod B / Ai | VIT | VIT 🍉 - A5 | 3 | 0 | 3 | MM Review 1 |
| Pod C | RAV | RAV🛞 - A79 | 2 | 1 | 1 | Needs Revision |
| Pod A | BER | BER 💊 - A22 | 2 | 1 | 1 | Needs Revision |
| Pod A | BER | BER 💊 - A22 Statics | 2 | 1 | 1 | Needs Revision |
| Pod C | RAV | RAV🛞 - A71 Statics | 2 | 1 | 1 | ON HOLD |
| Pod B | GRO | GRO🪒 - A46 Statics | 2 | 0 | 2 | MM Review 1 |
| Pod C | BRW | BRW🍺 - A100 | 2 | 0 | 2 | MM Review 1 |
| Pod C | FAB | FAB 🍽️ - A1 Statics | 2 | 1 | 1 | Needs Revision - Ai |
| Pod B / Ai | ATO | ATO 🦷 - A6 Statics | 2 | 0 | 2 | Sent to Client |
| Pod C | BRW | BRW🍺 - A100 Statics | 2 | 0 | 2 | Sent to Client |
| Pod C | RAV | RAV🛞 - A75 Statics | 2 | 1 | 1 | Sent to Client |
| Pod A | DEL | DEL 🥤 - A40 Statics | 1 | 0 | 1 | Needs Revision |
| Pod C | RAV | RAV🛞 - A79 Statics | 1 | 1 | 0 | Needs Revision |
| Pod C | RAV | RAV🛞 - A81 | 1 | 0 | 1 | Needs Revision |
🔄 REVISION SUMMARY
Client approval rate: 0% — 13 tasks sent to client, 19 required revisions (31 total client revision cycles).
- RAV: 11 client revisions across 9 tasks.
- GRB: 9 client revisions across 3 tasks.
- BER: 5 client revisions across 4 tasks.
- GAI: 4 client revisions across 1 tasks.
- VIT: 1 client revisions across 1 tasks.
- FAB: 1 client revisions across 1 tasks.
- 39 total internal revisions across 23 tasks (MM Review → Needs Revision).
- GRB: 10 internal revisions across 3 tasks.
- BER: 6 internal revisions across 3 tasks.
- RAV: 5 internal revisions across 5 tasks.
- BRW: 4 internal revisions across 2 tasks.
- DEL: 3 internal revisions across 3 tasks.
- GRO: 3 internal revisions across 2 tasks.
- VIT: 3 internal revisions across 1 tasks.
- ATO: 2 internal revisions across 1 tasks.
- FAB: 2 internal revisions across 2 tasks.
- GRH: 1 internal revisions across 1 tasks.
- Week over week: 30 → 9 revisions (down 21).
⚔️ POD BATTLE GROUNDS
📅 QUARTERLY VIEW · Jun 01, 2026 → Aug 27, 2026
👑 POD C 💎
88.6%
89%
BACKLOG i
15/18
WINNERS i
63.3%
REV RATE i
81%
AD PERF i
Backlog: 35.6/40 · Win: 29.0/35 · Rev: 0.0/25 · +20% shoutouts · +4% ad perf
🥈 POD B ⚡
68.7%
93%
BACKLOG i
5/18
WINNERS i
34.4%
REV RATE i
88%
AD PERF i
Backlog: 37.2/40 · Win: 9.8/35 · Rev: 4.7/25 · +15% shoutouts · +2% ad perf
🥉 POD A 🚀
49.6%
84%
BACKLOG i
3/18
WINNERS i
68.4%
REV RATE i
25%
AD PERF i
Backlog: 33.6/40 · Win: 6.0/35 · Rev: 0.0/25 · +10% shoutouts
🏅 AI TEAM 🤖
33%
10/30
SHOUTOUTS i
Scored on shoutouts — 10/30 toward 100%. 🤖 AI-made creative, credited by team shoutouts.
📊 SCORING BREAKDOWN
| Team | Backlog % i | /40 | Winners i | /35 | Rev Rate % i | /25 | Brands at Target i | Bonus | Shoutouts i | Bonus | FINAL i |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Pod A | 84% | 33.6 | 3/18 | 6.0 | 68.4% | 0.0 | 0 | +0 | 6 | +10 | 49.6% |
| Pod B | 93% | 37.2 | 5/18 | 9.8 | 34.4% | 4.7 | 1 | +2 | 10 | +15 | 68.7% |
| Pod C | 89% | 35.6 | 15/18 | 29.0 | 63.3% | 0.0 | 2 | +4 | 13 | +20 | 88.6% |
| AI | — | — | — | — | — | — | — | — | 10/30 | 33 | 33% |
📈 AD PERFORMANCE BY BRAND
BER
CPA $70.0
0%
$143.30
BRW
ROAS 1.5
50%
1.16
DEL
CPA $125.0
50%
$158.43
ESM
ROAS 1.4
75%
1.29
GAI
ROAS 3.5
25%
2.24
GRB
CPA $50.0
0%
—
GRH
CPA $70.0
75%
$74.89
GRO
CPA $50.0
100%
$40.24
NKD
ROAS 1.2
100%
1.21
RAV
ROAS 2.5
100%
2.77
VIT
CPA $130.0
0%
—
🏆 NEW WINNERS
| Thumb | Pod | Brand | Ad Name | Type | SM/EXT | Metric | Target | Value | Spend | Won |
|---|---|---|---|---|---|---|---|---|---|---|
 | Pod A | CMC | CT_Video_SM_CMC_No-Sodium-Spike_The-Wellness-minded-Professi | 🎬 Video | CPA | $40 | 31.21 | $32,706 | Jun 1 | |
 | Pod B | GRH | Summer26_BTSS_SOCIAL_Mess Free_Shave Anywhere_3 Reasons_JB_2 | 🖼️ Image | CPA | $70 | 67.55 | $28,778 | Jul 1 | |
 | Pod B | GRH | MAY2026_Evergreen_Tara_SSS_Full Body Grooming_UGC_26SM84V3R2 | 🖼️ Image | CPA | $70 | 67.04 | $19,173 | Jun 1 | |
| 🎬 | Pod ? | CMC | SM_1.17.25_Video_A29.1-C4V4 - Copy 2 | 🎬 Video | CPA | $40 | 30.63 | $14,088 | Jul 1 | |
 | Pod C | RAV | SM_Video_A72_V2_Speakeasy | 🖼️ Image | ROAS | 2.5 | 2.86 | $13,523 | Jul 1 | |
 | Pod C | RAV | SM_Video_A54.2_Speakeasy | 🎬 Video | ROAS | 2.5 | 2.93 | $13,050 | Jun 1 | |
 | Pod A | CMC | SM_05.20.25_Video_A49.2 C2V2 - Copy 2 | 🎬 Video | CPA | $40 | 26.29 | $12,908 | Jul 24 | |
 | Pod C | RAV | SM_Static_A76_Turn Signal | 🖼️ Image | ROAS | 2.5 | 3.0 | $11,245 | Aug 1 | |
 | Pod B | GRO | JUNE2026__Evergreen_Nelson_DBS_Smart Value_Comparison_26SM13 | 🖼️ Image | CPA | $50 | 37.48 | $8,582 | Jul 1 | |
 | Pod A | GAI | SM_Static_A5.1_CryogenicLabels1 | 🖼️ Image | ROAS | 3.5 | 3.56 | $7,749 | Jul 1 | |
 | Pod C | BRW | SM_Static_Gluten Free_3 | 🖼️ Image | ROAS | 1.5 | 1.69 | $7,382 | Jun 1 | |
 | Pod C | ESM | SM_Static_A5.3_Pale - Copy | 🖼️ Image | ROAS | 1.4 | 1.99 | $7,320 | Jun 1 | |
 | Pod B | GAI | SM_Static_A2_SnapPeel | 🖼️ Image | ROAS | 3.5 | 3.55 | $6,052 | Jun 1 | |
 | Pod C | BRW | SM_Static_Pick Your kit | 🖼️ Image | ROAS | 1.5 | 1.5 | $4,963 | Jun 1 | |
 | Pod C | ESM | SM_Static_A23.3_V1_ 30% off | 🖼️ Image | ROAS | 1.4 | 1.56 | $4,603 | Jul 1 | |
 | Pod C | BRW | SM_Static_A98.4_Craft Beer Enthusiast_Monthly Beer Drop_Head | 🖼️ Image | ROAS | 1.5 | 1.51 | $4,460 | Aug 1 | |
| 🖼️ | Pod C | ESM | SM_Static_EZA3.1 | 🖼️ Image | ROAS | 1.4 | 1.58 | $4,269 | Jul 1 | |
| 🎬 | Pod C | ESM | SM_Video_A26.6_2mg Retro Brownie | 🎬 Video | ROAS | 1.4 | 1.53 | $3,298 | Jul 1 | |
 | Pod C | ESM | SM_Static_A5.3_Pale | 🖼️ Image | ROAS | 1.4 | 2.97 | $2,981 | Jun 1 | |
 | Pod C | ESM | SM_Static_A6.3 - Copy | 🖼️ Image | ROAS | 1.4 | 1.45 | $2,457 | Jul 1 | |
 | Pod C | ESM | SM_Video_A33.4_AI Video | 🎬 Video | ROAS | 1.4 | 1.53 | $2,299 | Jun 1 | |
 | Pod A | GAI | SM_Static_A3_V1_Laser | 🖼️ Image | ROAS | 3.5 | 4.16 | $2,253 | Jul 1 | |
| 🖼️ | Pod C | BER | SM_Static_A6.2_Daily Energy Support_Measurability | 🖼️ Image | CPA | $70 | 61.44 | $2,028 | Jun 24 | |
 | Pod C | ESM | SM_Static_A19.5_V3_Vending Machine | 🖼️ Image | ROAS | 1.4 | 2.57 | $1,816 | Aug 24 | |
 | Pod A | GAI | SM_Static_A4.4_Cryostuck | 🖼️ Image | ROAS | 3.5 | 3.87 | $1,533 | Aug 6 | |
| 🖼️ | Pod B | GAI | SM_Static_A1_CryoLabels_AnyCondition | 🖼️ Image | ROAS | 3.5 | 4.19 | $1,095 | Jun 24 | |
 | Pod C | RAV | Inhouse_Speakeasy | 🎬 Video | ROAS | 2.5 | 3.66 | $24,510 | Jul 1 | |
| 🎬 | Pod ? | JOY | o:JM - p:SPB - h:Joymode - PB05 - SB05+SB18 - UGC VID - b:AI | 🎬 Video | CPA | $70 | 61.08 | $16,736 | Jul 1 | |
 | Pod C | RAV | Inhouse_Speakeasy_Founder 6.12.26 | 🎬 Video | ROAS | 2.5 | 2.69 | $16,631 | Jun 1 | |
 | Pod A | CMC | CT_Video_CutOutBAU-Yellow_1x1.mov - Copy | 🎬 Video | CPA | $40 | 18.64 | $11,408 | Jul 20 | |
 | Pod C | RAV | Inhouse_Speakeasy_6.30.26 | 🎬 Video | ROAS | 2.5 | 3.27 | $9,996 | Jul 1 | |
 | Pod A | GAI | SnapPEEL | 🖼️ Image | ROAS | 3.5 | 3.96 | $1,538 | Jul 1 | |
 | Pod A | BER | Inhouse_UGC_Biohakers_New LP 1 | 🎬 Video | CPA | $70 | 69.68 | $1,254 | Jul 1 |
📣 SHOUTOUT TRACKER
Pod A
6
shoutouts (+10%)
3 more for next +5%
Pod B
10
shoutouts (+15%)
2 more for next +5%
Pod C
13
shoutouts (+20%)
2 more for next +5%
📜 SHOUTOUT LOG — every message counted this window
Pod CPod AIAug 21
Great shit @user, <#C0AR5AY4KV1> <#C0A2YB36H35>!
Love to see this on an initial delivery
Let's
Fucking
GO!
Hey @user! All the content is looking great. The videos look good, and the statics do too. We’re going to put them into a testing campaign as soon as possible and see how they perform :rocket:…
VIEW ↗Pod AIAug 14
Shoutout to the Ai Pod. VIT A4 statics approved with no comments in about 15 minutes after delivery :chandler_dance:
VIEW ↗Pod AAug 11
Shout out to Pod A! GAI A6 GIFs got approved on first view, no revisions! :partying_face: Awesome job! He loved them.
VIEW ↗Pod AIJul 28
We now have the top-performing ad in the Autobrush account (and we are 1 of 3 agencies + an in-house content team!)
Good shit <#C0AR5AY4KV1>
VIEW ↗Pod AIJul 24
Shoutout to the Ai pod! First batch of statics for VitaWild approved with zero revisions :partying_face:
VIEW ↗Pod BJul 23
Great job Pod B on the GRH A41 static and videos! :heart_on_fire:
[July 23rd, 2026 9:36 AM] layla614: Great job Pod B on the GRH A41 static and videos! :heart_on_fire:
VIEW ↗Pod BJul 21
good fucking shit here <#C0A3Z27NJRW>... excellent edit
no notes :pinched_fingers:
love the wednesday delivery too
VIEW ↗Pod BJul 20
great job on GRB A2 statics / videos! <!channel>
[July 20th, 2026 9:49 AM] janet: great job on GRB A2 statics / videos! <!channel>
VIEW ↗Pod CPod AIJul 17
also shoutout to pod c + the AI pod for Naked: no revisions on the video, and only one minor revision on the statics! LFG
VIEW ↗Pod AJul 16
Pod A: getting positive feedback on first look from GAI haha let’s call this a win!
VIEW ↗Pod CPod AIJul 16
Nice job pod c and the ai pod for NKD A4... no revisions on the video, and the statics are looking great!
VIEW ↗Pod CJul 10
:partying_face: Shout out to Pod C! The NKD A3 videos were approved first pass, no revisions!
icnk.io/u/…
VIEW ↗Pod BJul 10
Great job Pod B! This is an awesome hook visual for this GRH iteration :leg: app.iconik.io/asset/de2973ac-7c54-11f1-8e8f-92dca83a24fd
VIEW ↗Pod AIJun 26
Great job @user and <#C0AR5AY4KV1> !
That SnapPEEL ad is doing well!
[June 26th, 2026 9:19 AM] michael036: That SnapPEEL ad is doing well!
VIEW ↗Pod BJun 23
This is the 2nd time we've gotten ALL 10 briefs approved with no notes from Ashley at Groomie. This time, we got a "LOVE" for @user specifically, doesn't get better than this - ifykyk.
Shoutout Strategists @user @user :fastparrot::fireball::lfg:
VIEW ↗Pod CJun 15
Shoutout to Pod C for the great execution on this Ravek static ad. Love how it turned out! :star-struck: <#C0A2YB36H35>
VIEW ↗Pod AIJun 08
Shoutout to @user @user and the AI creative editing squad!
Great initial feedback for a first round delivery!
VIEW ↗⚔️ BATTLE SUMMARY
Pod C leads at 88.6% (Jun 01, 2026 → Aug 27, 2026)
- Pod C: 88.6% — Backlog 89% (35.6/40), Winners 15/18 (29.0/35), Rev Rate 63.3% (0.0/25), +4% ad perf (2 brands on target), +20% shoutouts
- Pod B: 68.7% — Backlog 93% (37.2/40), Winners 5/18 (9.8/35), Rev Rate 34.4% (4.7/25), +2% ad perf (1 brand on target), +15% shoutouts
- Pod A: 49.6% — Backlog 84% (33.6/40), Winners 3/18 (6.0/35), Rev Rate 68.4% (0.0/25), +10% shoutouts
- AI: 33% — Shoutouts 10/30 (shoutout-scored team)
📅 MONTHLY VIEW · Aug 01, 2026 → Aug 27, 2026
👑 POD B ⚡
60.9%
90%
BACKLOG i
0/6
WINNERS i
12.5%
REV RATE i
88%
AD PERF i
Backlog: 36.0/40 · Win: 0.0/35 · Rev: 22.9/25 · +2% ad perf
🥈 POD C 💎
54.9%
83%
BACKLOG i
1/6
WINNERS i
32.0%
REV RATE i
81%
AD PERF i
Backlog: 33.2/40 · Win: 6.0/35 · Rev: 6.7/25 · +5% shoutouts · +4% ad perf
🥉 POD A 🚀
28.8%
72%
BACKLOG i
0/6
WINNERS i
50.0%
REV RATE i
8%
AD PERF i
Backlog: 28.8/40 · Win: 0.0/35 · Rev: 0.0/25
🏅 AI TEAM 🤖
20%
2/10
SHOUTOUTS i
Scored on shoutouts — 2/10 toward 100%. 🤖 AI-made creative, credited by team shoutouts.
📊 SCORING BREAKDOWN
| Team | Backlog % i | /40 | Winners i | /35 | Rev Rate % i | /25 | Brands at Target i | Bonus | Shoutouts i | Bonus | FINAL i |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Pod A | 72% | 28.8 | 0/6 | 0.0 | 50.0% | 0.0 | 0 | +0 | 2 | +0 | 28.8% |
| Pod B | 90% | 36.0 | 0/6 | 0.0 | 12.5% | 22.9 | 1 | +2 | 1 | +0 | 60.9% |
| Pod C | 83% | 33.2 | 1/6 | 6.0 | 32.0% | 6.7 | 2 | +4 | 3 | +5 | 54.9% |
| AI | — | — | — | — | — | — | — | — | 2/10 | 20 | 20% |
📈 AD PERFORMANCE BY BRAND
BER
CPA $70.0
0%
$156.85
BRW
ROAS 1.5
50%
1.20
DEL
CPA $125.0
25%
$174.04
ESM
ROAS 1.4
75%
1.38
GAI
ROAS 3.5
0%
1.64
GRB
CPA $50.0
0%
—
GRH
CPA $70.0
75%
$75.70
GRO
CPA $50.0
100%
$34.59
NKD
ROAS 1.2
100%
1.29
RAV
ROAS 2.5
100%
2.72
VIT
CPA $130.0
0%
—
🏆 NEW WINNERS
| Thumb | Pod | Brand | Ad Name | Type | SM/EXT | Metric | Target | Value | Spend | Won |
|---|---|---|---|---|---|---|---|---|---|---|
 | Pod C | RAV | SM_Static_A76_Turn Signal | 🖼️ Image | ROAS | 2.5 | 2.99 | $9,749 | — |
📣 SHOUTOUT TRACKER
Pod A
2
shoutouts (+0%)
1 more for next +5%
Pod B
1
shoutouts (+0%)
2 more for next +5%
Pod C
3
shoutouts (+5%)
3 more for next +5%
📜 SHOUTOUT LOG — every message counted this window
Pod CPod AIAug 21
Great shit @user, <#C0AR5AY4KV1> <#C0A2YB36H35>!
Love to see this on an initial delivery
Let's
Fucking
GO!
Hey @user! All the content is looking great. The videos look good, and the statics do too. We’re going to put them into a testing campaign as soon as possible and see how they perform :rocket:…
VIEW ↗Pod AIAug 14
Shoutout to the Ai Pod. VIT A4 statics approved with no comments in about 15 minutes after delivery :chandler_dance:
VIEW ↗Pod AAug 11
Shout out to Pod A! GAI A6 GIFs got approved on first view, no revisions! :partying_face: Awesome job! He loved them.
VIEW ↗⚔️ BATTLE SUMMARY
Pod B leads at 60.9% (Aug 01, 2026 → Aug 27, 2026)
- Pod B: 60.9% — Backlog 90% (36.0/40), Winners 0/6 (0.0/35), Rev Rate 12.5% (22.9/25), +2% ad perf (1 brand on target)
- Pod C: 54.9% — Backlog 83% (33.2/40), Winners 1/6 (6.0/35), Rev Rate 32.0% (6.7/25), +4% ad perf (2 brands on target), +5% shoutouts
- Pod A: 28.8% — Backlog 72% (28.8/40), Winners 0/6 (0.0/35), Rev Rate 50.0% (0.0/25)
- AI: 20% — Shoutouts 2/10 (shoutout-scored team)
📅 WEEKLY VIEW · Aug 24, 2026 → Aug 27, 2026
👑 POD B ⚡
51.4%
61%
BACKLOG i
0/2
WINNERS i
0.0%
REV RATE i
75%
AD PERF i
Backlog: 24.4/40 · Win: 0.0/35 · Rev: 25.0/25 · +2% ad perf
🥈 POD C 💎
42.7%
50%
BACKLOG i
0/2
WINNERS i
20.0%
REV RATE i
88%
AD PERF i
Backlog: 20.0/40 · Win: 0.0/35 · Rev: 16.7/25 · +6% ad perf
🥉 POD A 🚀
35.4%
21%
BACKLOG i
0/2
WINNERS i
0.0%
REV RATE i
50%
AD PERF i
Backlog: 8.4/40 · Win: 0.0/35 · Rev: 25.0/25 · +2% ad perf
🏅 AI TEAM 🤖
0%
0/3
SHOUTOUTS i
Scored on shoutouts — 0/3 toward 100%. 🤖 AI-made creative, credited by team shoutouts.
📊 SCORING BREAKDOWN
| Team | Backlog % i | /40 | Winners i | /35 | Rev Rate % i | /25 | Brands at Target i | Bonus | Shoutouts i | Bonus | FINAL i |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Pod A | 21% | 8.4 | 0/2 | 0.0 | 0.0% | 25.0 | 1 | +2 | 0 | +0 | 35.4% |
| Pod B | 61% | 24.4 | 0/2 | 0.0 | 0.0% | 25.0 | 1 | +2 | 0 | +0 | 51.4% |
| Pod C | 50% | 20.0 | 0/2 | 0.0 | 20.0% | 16.7 | 3 | +6 | 0 | +0 | 42.7% |
| AI | — | — | — | — | — | — | — | — | 0/3 | 0 | 0% |
📈 AD PERFORMANCE BY BRAND
BER
CPA $70.0
0%
$497.13
BRW
ROAS 1.5
100%
2.05
DEL
CPA $125.0
50%
$156.31
ESM
ROAS 1.4
50%
1.25
GAI
ROAS 3.5
100%
3.50
GRB
CPA $50.0
0%
—
GRH
CPA $70.0
50%
$82.93
GRO
CPA $50.0
100%
$44.65
NKD
ROAS 1.2
100%
1.75
RAV
ROAS 2.5
100%
3.01
VIT
CPA $130.0
0%
—
🏆 NEW WINNERS
🏁 No winners in the week yet. Winners = ads that beat their KPI target within this window. It fills in as ads win, and older wins roll off as they age past the window — nothing resets all at once.
| Thumb | Pod | Brand | Ad Name | Type | SM/EXT | Metric | Target | Value | Spend | Won |
|---|
📣 SHOUTOUT TRACKER
Pod A
0
shoutouts (+0%)
3 more for next +5%
Pod B
0
shoutouts (+0%)
3 more for next +5%
Pod C
0
shoutouts (+0%)
3 more for next +5%
No shoutout messages matched this window yet.
⚔️ BATTLE SUMMARY
Pod B leads at 51.4% (Aug 24, 2026 → Aug 27, 2026)
- Pod B: 51.4% — Backlog 61% (24.4/40), Winners 0/2 (0.0/35), Rev Rate 0.0% (25.0/25), +2% ad perf (1 brand on target)
- Pod C: 42.7% — Backlog 50% (20.0/40), Winners 0/2 (0.0/35), Rev Rate 20.0% (16.7/25), +6% ad perf (3 brands on target)
- Pod A: 35.4% — Backlog 21% (8.4/40), Winners 0/2 (0.0/35), Rev Rate 0.0% (25.0/25), +2% ad perf (1 brand on target)
- AI: 0% — Shoutouts 0/3 (shoutout-scored team)
SCORING: Backlog 40% (shipped/in-window) + Winners 35% (target 18Q/6M/2W SM-only ads beating KPI w/ meaningful spend: ≥$500, ≥10% of last-30d, and ≥3× target for CPA brands) + Rev Rate 25% (% of shipped tasks needing 2+ internal bounces or any client rev · ≤10%=full, ≥40%=zero · client revs only on Job Assets) · Bonuses: +2% per brand at-target ad perf (cap +10%) · +5% per 3 shoutouts · External (non-SM) ads excluded from Winners · AI Team is a 4th competitor scored on winners only (AI-made ads credited via reclassification). Reclassify a winner by reacting in #winning-ads: ❌ disqualify · 🏷️ external · 🇦 🇧 🇨 credit a pod · 🤖 credit AI (admin reactions only, applies next refresh). Quarterly view determines performance incentives.
📋 CLIENT MANAGEMENT (NCHO)
📊 BRAND CONFIG
EDIT IN SHEETS
Synced from NCHO Google Sheet at build time. Click "Edit in Sheets" to make changes — they'll appear on next dashboard refresh.
| Brand | Status | Pod | Strategist | BVS Team | Editors | Deliverables | KPI | Target | 14d | 7d | Health |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ATO ATO | Active | Pod B / Ai | Layla | Nadita | — | — | — | — | — | 100% | |
| BER Berkeley Life | Active | Pod A | Chris | Khansa | Antony · Stephen · Yahya · Dzakwan | CPA | $70 | $166 | $204 | 53% | |
| BRW Go Brewing | Active | Pod C | Juli | Nina | Anas · Dziky · Anne | ROAS | 1.5 | 1.40 | 1.24 | 0% | |
| DEL Drink Delta | Active | Pod A | Janet | Amanda | Antony · Stephen · Yahya · Dzakwan | CPA | $125 | $173 | $181 | 0% | |
| ESM EasyMan | Active | Pod C | Will | Yullie | Anas · Dziky · Anne | ROAS | 1.4 | 1.80 | 2.03 | 100% | |
| FAB FAB | Active | Pod C | Michele | — | Anas · Dziky · Anne | — | — | — | — | 92% | |
| GAI GA International | Active | Pod A | Will | Amanda | Antony · Stephen · Yahya · Dzakwan | ROAS | 3.5 | 1.37 | 1.57 | 0% | |
| GRB Grubhub | Active | Pod B | Janet | Dita Nur | Catur · Cebe · Teguh · Syarif | CPA | $50 | — | — | 46% | |
| GRH GroomieHers | Active | Pod B | Layla | Nadita | Catur · Cebe · Teguh · Syarif | CPA | $70 | $78 | $80 | 100% | |
| GRO Groomie | Active | Pod B | Layla | Dita Nur | Catur · Cebe · Teguh · Syarif | CPA | $50 | $36 | $39 | 100% | |
| LUM Luma | Active | Pod B | TBD | Nadita | Catur · Cebe · Teguh · Syarif | — | — | — | — | 70% | |
| NKD Naked Nutrition | Active | Pod C | Juli | Yullie | Anas · Dziky · Anne | ROAS | 1.2 | 1.24 | 1.28 | 100% | |
| RAV Ravek | Active | Pod C | Layla | Nina | Anas · Dziky · Anne | ROAS | 2.5 | 2.87 | 3.09 | 8% | |
| STU STU | Active | Pod C/AI | Mariah | — | — | — | — | — | — | 92% | |
| SVB SVB | Active | Pod C/AI | Mariah | — | — | — | — | — | — | 100% | |
| VIT VIT | Active | Pod B / Ai | Mihika | — | — | CPA | $130 | — | — | 92% |
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