👑
MASTER TAB
11 BRANDS · 3 PODS · ARCADE MODE
LIVE
Apr 22, 2026
📋 NCHO
🎯 JOBS
🧠 CONCEPTS
♻️ ITERATIONS
🔄 REVISIONS
⚔️ BATTLE
PORTFOLIO SNAPSHOT
1
Severely Behind
7
Overdue
16
This Week
83
Total Active
Portfolio HP
93%
📐 Health = 100 - (severely_behind × 15) - (overdue × 8) · Penalty-based so brands aren't punished for fewer tasks · Sent = Creative State + ICK URL both set
WEEK OVER WEEK
Severely Behind
3→3
NO CHANGE
Overdue
13→17
+4 ▲
This Week
14→17
+2 ▲
TEAM POD PERFORMANCE
🚀 POD A
90%
1
SEV
2
OVER
5
WEEK
23
SCHED
MM: Janet (DEL,RUG) · Layla (CMC)
BVS: Amanda · Khansa · Nina
Video: Ton · Stephen · Yahya
Static: Anne
BVS: Amanda · Khansa · Nina
Video: Ton · Stephen · Yahya
Static: Anne
⚡ POD B
100%
0
SEV
0
OVER
4
WEEK
6
SCHED
MM: Chris / Layla (GRO,GRH)
BVS: Nadita · Dita · Putri
Video: Eduardus · Catur
Static: Syarif
BVS: Nadita · Dita · Putri
Video: Eduardus · Catur
Static: Syarif
💎 POD C
92%
0
SEV
5
OVER
7
WEEK
23
SCHED
MM: Will (ESM,BRW,MGC) · Janet (GRC,RAV)
BVS: Yullie · Nina
Video: Anas · Dzakwan
Static: Dzakwan
BVS: Yullie · Nina
Video: Anas · Dzakwan
Static: Dzakwan
BRAND HEALTH MATRIX
RUG
RUG🍆
69%
1s·2o·1w·5sc
BER
BER 💊
76%
0s·3o·2w·8sc
ESM
ESM 🚶
92%
0s·1o·1w·4sc
JOY
JOY🎄
92%
0s·1o·2w·3sc
CMC
CMC 🇮🇳
100%
0s·0o·2w·8sc
BRW
BRW🍺
100%
0s·0o·1w·1sc
RAV
RAV🛞
100%
0s·0o·1w·7sc
DEL
DEL 🥤
100%
0s·0o·2w·10sc
GRO
GRO🪒
100%
0s·0o·2w·2sc
GRH
GRH 🦵
100%
0s·0o·2w·4sc
🔴 SEVERELY BEHIND
1| Pod | Brand | Task | Due | Late | State | CR | IR | BVS | MM | Editor |
|---|---|---|---|---|---|---|---|---|---|---|
| Pod A | RUG | RUG🍆 - A84 | Mar 27 | 26d | Needs Revision | 2 | — | Khansa | Janet | Ton / Stephen / Yahya |
🟡 OVERDUE
7| Pod | Brand | Task | Due | Late | State | CR | IR | BVS | MM | Editor |
|---|---|---|---|---|---|---|---|---|---|---|
| Pod A | RUG | RUG🍆 - A86 | Apr 10 | 12d | Needs Revision | 1 | — | Khansa | Janet | Ton / Stephen / Yahya |
| Pod C | BER | BER 💊 - A4 Statics | Apr 10 | 12d | MM Review 1 | — | 2 | Yullie | Chris | Dzakwan |
| Pod C | JOY | JOY🎄 - A2 Statics | Apr 17 | 5d | Execute Concept | — | — | Nina | Janet | Dzakwan |
| Pod C | BER | BER 💊 - A5 | Apr 17 | 5d | Needs Revision | — | 3 | Yullie | Chris | Anas / Dzakwan |
| Pod C | BER | BER 💊 - A5 Statics | Apr 17 | 5d | Needs Revision | — | 3 | Yullie | Chris | Dzakwan |
| Pod A | RUG | RUG🍆 - A87 | Apr 17 | 5d | Needs Revision | 2 | — | Khansa | Janet | Ton / Stephen / Yahya |
| Pod C | ESM | ESM 🚶 - A27 | Apr 17 | 5d | MM Review 1 | — | 1 | Yullie | Will | Anas / Dzakwan |
🔵 THIS WEEK
16| Pod | Brand | Task | Due | State | CR | IR | BVS | MM | Editor |
|---|---|---|---|---|---|---|---|---|---|
| Pod A | RUG | RUG🍆 - A88 | Apr 24 | Execute Concept | — | — | Khansa | Janet | Ton / Stephen / Yahya |
| Pod A | CMC | CMC 🇮🇳 - A104 Statics | Apr 24 | Execute Concept | — | — | Khansa | Layla | Anne |
| Pod C | BRW | BRW🍺 - A89 | Apr 24 | Execute Concept | — | — | Nina | Will | Anas / Dzakwan |
| Pod B | GRH | GRH 🦵 - A28 Statics | Apr 24 | Execute Concept | — | — | Nadita | Layla | Syarif |
| Pod B | GRH | GRH 🦵 - A28 | Apr 24 | Execute Concept | — | — | Nadita | Layla | Eduardus / Catur |
| Pod C | JOY | JOY🎄 - A2 | Apr 24 | Execute Concept | — | — | Nina | Janet | Anas / Dzakwan |
| Pod C | RAV | RAV🛞 - A65 | Apr 24 | Execute Concept | — | — | Nina | Layla | Anas / Dzakwan |
| Pod C | BER | BER 💊 - A6 | Apr 24 | Execute Concept | — | — | Yullie | Chris | Anas / Dzakwan |
| Pod C | ESM | ESM 🚶 - A28 | Apr 24 | Execute Concept | — | — | Yullie | Will | Anas / Dzakwan |
| Pod C | JOY | JOY🎄 - A3 Statics | Apr 24 | Requested | — | — | Nina | Janet | Dzakwan |
| Pod A | DEL | DEL 🥤 - A29 Statics | Apr 24 | Requested | — | — | Amanda | Janet | Anne |
| Pod A | DEL | DEL 🥤 - A29 | Apr 24 | Requested | — | — | Amanda | Janet | Ton / Stephen / Yahya |
| Pod C | BER | BER 💊 - A6 Statics | Apr 24 | Needs Revision | 1 | 1 | Yullie | Chris | Dzakwan |
| Pod A | CMC | CMC 🇮🇳 - A104 | Apr 24 | Needs Revision | — | 1 | Khansa | Layla | Ton / Stephen / Yahya |
| Pod B | GRO | GRO🪒 - A28 Statics | Apr 24 | Sent to Client | — | — | Dita Nur | Layla | Syarif |
| Pod B | GRO | GRO🪒 - A28 | Apr 24 | Sent to Client | — | — | Dita Nur | Layla | Eduardus / Catur |
📋 EXECUTIVE SUMMARY
Portfolio health: 93% across 83 active tasks, 11 brands, 3 pods. 19 tasks verified sent (State + ICK URL).
- RUG at 69% — 1 severely behind, 2 overdue out of 9 active.
- BER at 76% — 0 severely behind, 3 overdue out of 13 active.
- Pod B strongest at 100%
- 16 tasks due this week
CONCEPT DUE — STRATEGIST TRACKER
2
Behind (In Queue)
10
Due This Week
41
In Progress / On Track
Concept HP
96%
📐 "Behind" = past Internal Review Date AND Creative State is still "Needs Copy" or "Needs Copy Review" (strategist hasn't started). Tasks already in progress are not counted as behind.
STRATEGIST LOAD
Janet
2
behind in queue
Layla
5
due this week
Janet
3
due this week
Will
1
due this week
Chris
1
due this week
🔴 BEHIND — STILL IN COPY QUEUE
2| Pod | Brand | Task | Internal Due | Late | State | Strategist |
|---|---|---|---|---|---|---|
| Pod A | DEL | DEL 🥤 - A26 | Mar 19 | 34d | Needs Copy | Janet |
| Pod A | DEL | DEL 🥤 - A27 | Mar 26 | 27d | Needs Copy | Janet |
🔵 DUE THIS WEEK — IN QUEUE
10| Pod | Brand | Task | Internal Due | State | Strategist |
|---|---|---|---|---|---|
| Pod C | ESM | ESM 🚶 - A30 | Apr 23 | Execute Concept | Will |
| Pod A | DEL | DEL 🥤 - A31 | Apr 23 | Requested | Janet |
| Pod C | RAV | RAV🛞 - A67 | Apr 23 | Requested | Layla |
| Pod C | BER | BER 💊 - A8 | Apr 23 | Requested | Chris |
| Pod C | JOY | JOY🎄 - A4 | Apr 23 | Requested | Janet |
| Pod A | RUG | RUG🍆 - A90 | Apr 23 | Requested | Janet |
| Pod C | RAV | RAV🛞 - A67 | Apr 23 | Requested | Layla |
| Pod B | GRO | GRO🪒 - A30 | Apr 23 | Requested | Layla |
| Pod B | GRH | GRH 🦵 - A30 | Apr 23 | Requested | Layla |
| Pod A | CMC | CMC 🇮🇳 - A106 | Apr 23 | Needs Copy Review | Layla |
🧠 CONCEPT SUMMARY
Concept health: 96% — 2 of 53 concepts are past due AND still in the copy queue.
- Janet: 2 concepts behind — still in "Needs Copy" past Internal Review Date.
- 10 concepts due this week
- 25 concepts past due but in progress — work started, just running behind.
ITERATION PIPELINE
118
Queued
3
In Progress
12
In Review
46
Complete
Throughput
34%
ITERATIONS BY BRAND
BER
3
active iters
2q·0ip·1r
DEL
41
active iters
34q·0ip·7r
GRH
8
active iters
8q·0ip·0r
GRO
18
active iters
15q·1ip·2r
JOY
6
active iters
6q·0ip·0r
RAV
36
active iters
34q·1ip·1r
RUG
21
active iters
19q·1ip·1r
🔵 IN PROGRESS
3| Pod | Brand | Ad Name | State | BVS | MM |
|---|---|---|---|---|---|
| Pod B | GRO | Scaled1.1_April 2024 Nelson_Comparison_Us Vs Them_ | In Ticketing | Dita Nur | Layla |
| Pod C | RAV | Inhouse_IG Post_Brake Lights 10.29 | In Progress | Nina | Layla |
| Pod A | RUG | R310_Internal_Doctor_Hendricks_Ready_Video_Branded | In Editing Queue | Khansa | Janet |
🟡 IN REVIEW
12| Pod | Brand | Ad Name | State | BVS | MM |
|---|---|---|---|---|---|
| Pod C | BER | Inhouse_UGC_Blue PIll - 2 | Needs Revision | Yullie | Chris |
| Pod A | DEL | SM_Video_A12.1_C1V1_Founder #1 | Needs Revision | Amanda | Janet |
| Pod A | DEL | SM_Video_A11.3 V1_Founder Gen Z Stat | Needs Revision | Amanda | Janet |
| Pod A | DEL | SM_Video_A11.2 V1_Founder Mom | Needs Revision | Amanda | Janet |
| Pod A | DEL | SM_Video_A12.2_C2V1_Founder> fun vs productive | Needs Revision | Amanda | Janet |
| Pod A | DEL | TP_Video_Jack & Diane | Needs Revision | Amanda | Janet |
| Pod A | DEL | SM_Gif_A13.2 V1_In Rotation | MM Review 1 | Amanda | Janet |
| Pod A | DEL | SM_Gif_A17.3 V2 _Subscribe_Blueberry PDP | MM Review 1 | Amanda | Janet |
| Pod B | GRO | MAR2026_Evergreen_RAS_Upgraded Appeal_Comparison_R | Needs Revision | Dita Nur | Layla |
| Pod B | GRO | WKND - WC - 12.06.23 - C24B1 - Limited1 - VID - V | Needs Revision | Dita Nur | Layla |
| Pod C | RAV | SM_32.1_Video_Lighting Collection - New Copy | Needs Revision | Nina | Layla |
| Pod A | RUG | R368a_NRTV_RUG30_Go Long_Video_Branded - Copy | Needs Revision | Khansa | Janet |
📥 QUEUED
118♻️ ITERATION SUMMARY
179 total iterations across 7 brands — 118 queued, 3 in progress, 12 in review.
- DEL: 57 iterations — 0 in progress, 34 queued, 7 in review.
- RAV: 40 iterations — 1 in progress, 34 queued, 1 in review.
- GRO: 38 iterations — 1 in progress, 15 queued, 2 in review.
- RUG: 24 iterations — 1 in progress, 19 queued, 1 in review.
- GRH: 9 iterations — 0 in progress, 8 queued, 0 in review.
- JOY: 6 iterations — 0 in progress, 6 queued, 0 in review.
- BER: 5 iterations — 0 in progress, 2 queued, 1 in review.
REVISION TRACKER
16
Client Revisions
28
Internal Revisions
19
Tasks Sent
37%
Approval Rate
Approval Rate
37%
📐 Client Revisions (CR) = Sent to Client → Needs Revision · Internal Revisions (IR) = MM Review 1/2/Client → Needs Revision · Approval Rate = % of sent tasks that needed zero client revisions
WEEK OVER WEEK
Client Revisions
0→7
+7 ▲
Internal Revisions
6→10
+4 ▲
Total Revisions
6→17
+11 ▲
APPROVAL BY BRAND
BER
BER 💊
0%
5cr · 11ir · 3 sent
DEL
DEL 🥤
67%
2cr · 8ir · 6 sent
ESM
ESM 🚶
50%
3cr · 4ir · 4 sent
RUG
RUG🍆
0%
5cr · 0ir · 1 sent
JOY
JOY🎄
100%
0cr · 2ir · 1 sent
CMC
CMC 🇮🇳
100%
0cr · 1ir · 0 sent
RAV
RAV🛞
100%
0cr · 1ir · 1 sent
GRO
GRO🪒
100%
0cr · 1ir · 1 sent
MGC
MGC 🌵
0%
1cr · 0ir · 1 sent
BRW
BRW🍺
100%
0cr · 0ir · 1 sent
📊 BRAND BREAKDOWN
| Brand | Name | Total | Client | Internal | This Wk | Last Wk | WoW | Approval | Sent |
|---|---|---|---|---|---|---|---|---|---|
| BER | BER 💊 | 16 | 5 | 11 | 8 | 3 | +5 ▲ | 0% | 3 |
| DEL | DEL 🥤 | 10 | 2 | 8 | 2 | 1 | +1 ▲ | 67% | 6 |
| ESM | ESM 🚶 | 7 | 3 | 4 | 1 | 0 | +1 ▲ | 50% | 4 |
| RUG | RUG🍆 | 5 | 5 | 0 | 4 | 0 | +4 ▲ | 0% | 1 |
| JOY | JOY🎄 | 2 | 0 | 2 | 1 | 1 | — | 100% | 1 |
| CMC | CMC 🇮🇳 | 1 | 0 | 1 | 1 | 0 | +1 ▲ | 100% | 0 |
| RAV | RAV🛞 | 1 | 0 | 1 | 0 | 0 | — | 100% | 1 |
| GRO | GRO🪒 | 1 | 0 | 1 | 0 | 1 | -1 ▼ | 100% | 1 |
| MGC | MGC 🌵 | 1 | 1 | 0 | 0 | 0 | — | 0% | 1 |
| BRW | BRW🍺 | 0 | 0 | 0 | 0 | 0 | — | 100% | 1 |
🔝 MOST REVISED TASKS
| Pod | Brand | Task | Total | Client | Internal | State |
|---|---|---|---|---|---|---|
| Pod A | DEL | DEL 🥤 - A20 Hybrid/Statics | 5 | 0 | 5 | Sent to Client |
| Pod C | BER | BER 💊 - A2 Statics | 4 | 2 | 2 | Sent to Client |
| Pod C | BER | BER 💊 - A5 | 3 | 0 | 3 | Needs Revision |
| Pod C | BER | BER 💊 - A5 Statics | 3 | 0 | 3 | Needs Revision |
| Pod C | ESM | ESM 🚶 - A22 | 3 | 2 | 1 | Sent to Client |
| Pod C | BER | BER 💊 - A6 Statics | 2 | 1 | 1 | Needs Revision |
| Pod A | RUG | RUG🍆 - A87 | 2 | 2 | 0 | Needs Revision |
| Pod A | RUG | RUG🍆 - A84 | 2 | 2 | 0 | Needs Revision |
| Pod C | BER | BER 💊 - A4 Statics | 2 | 0 | 2 | MM Review 1 |
| Pod C | JOY | JOY🎄 - A1 | 2 | 0 | 2 | Sent to Client |
| Pod A | DEL | DEL 🥤 - A23 Hybrid/Statics | 2 | 1 | 1 | Sent to Client |
| Pod C | ESM | ESM 🚶 - A20 | 2 | 0 | 2 | Sent to Client |
| Pod A | CMC | CMC 🇮🇳 - A104 | 1 | 0 | 1 | Needs Revision |
| Pod A | RUG | RUG🍆 - A86 | 1 | 1 | 0 | Needs Revision |
| Pod C | ESM | ESM 🚶 - A27 | 1 | 0 | 1 | MM Review 1 |
| Pod C | BER | BER 💊 - A4 | 1 | 1 | 0 | Sent to Client |
| Pod A | DEL | DEL 🥤 - A24 Hybrid | 1 | 1 | 0 | Sent to Client |
| Pod A | DEL | DEL 🥤 - A25 | 1 | 0 | 1 | Sent to Client |
| Pod B | GRO | GRO🪒 - A27 Statics | 1 | 0 | 1 | Sent to Client |
| Pod C | RAV | RAV🛞 - A64 | 1 | 0 | 1 | Sent to Client |
🔄 REVISION SUMMARY
Client approval rate: 37% — 19 tasks sent to client, 12 required revisions (16 total client revision cycles).
- RUG: 5 client revisions across 3 tasks.
- BER: 5 client revisions across 4 tasks.
- ESM: 3 client revisions across 2 tasks.
- DEL: 2 client revisions across 2 tasks.
- MGC: 1 client revisions across 1 tasks.
- 28 total internal revisions across 16 tasks (MM Review → Needs Revision).
- BER: 11 internal revisions across 5 tasks.
- DEL: 8 internal revisions across 4 tasks.
- ESM: 4 internal revisions across 3 tasks.
- JOY: 2 internal revisions across 1 tasks.
- CMC: 1 internal revisions across 1 tasks.
- RAV: 1 internal revisions across 1 tasks.
- GRO: 1 internal revisions across 1 tasks.
- Week over week: 6 → 17 revisions (up 11).
⚔️ POD BATTLE GROUNDS
👑 POD A 🚀
66.6%
16%
BACKLOG
8.9%
REV RATE
94%
AD PERF
4
SHOUTS
Backlog: 7.2/45 · Rev: 45.0/45 · Ad: 9.4/10
· Bonus: +5
🥈 POD B ⚡
62.2%
9%
BACKLOG
0.0%
REV RATE
82%
AD PERF
3
SHOUTS
Backlog: 4.0/45 · Rev: 45.0/45 · Ad: 8.2/10
· Bonus: +5
🥉 POD C 💎
48.3%
24%
BACKLOG
17.4%
REV RATE
91%
AD PERF
2
SHOUTS
Backlog: 10.8/45 · Rev: 28.4/45 · Ad: 9.1/10
📊 SCORING BREAKDOWN
| Pod | Backlog % | /45 | Rev Rate % | /45 | Ad Perf % | /10 | Shoutouts | Bonus | FINAL |
|---|---|---|---|---|---|---|---|---|---|
| Pod A | 16% | 7.2 | 8.9% | 45.0 | 94% | 9.4 | 4 | +5 | 66.6% |
| Pod B | 9% | 4.0 | 0.0% | 45.0 | 82% | 8.2 | 3 | +5 | 62.2% |
| Pod C | 24% | 10.8 | 17.4% | 28.4 | 91% | 9.1 | 2 | +0 | 48.3% |
📈 AD PERFORMANCE BY BRAND
BER
CPA $70.0
100%
7d: $60.69 · 14d: $70.83 ↑
BRW
ROAS 1.5
100%
7d: 1.68 · 14d: 1.20 ↑
CMC
CPA $55.0
100%
7d: $36.84 · 14d: $38.80 ↑
DEL
CPA $118.0
98%
7d: $120.17 · 14d: $126.75 ↑
ESM
ROAS 1.4
100%
7d: 1.42 · 14d: 1.35 ↑
GRH
CPA $65.0
64%
7d: $88.61 · 14d: $81.62 ↓
GRO
CPA $65.0
100%
7d: $59.26 · 14d: $53.24 ↓
MGC
CPA $100.0
100%
7d: $53.58 · 14d: $103.64 ↑
RAV
ROAS 1.5
56%
7d: 0.85 · 14d: 1.12 ↓
RUG
CPA $200.0
84%
7d: $231.33 · 14d: $216.31 ↓
🏆 WINNING ADS (30d)
Only winners (beating KPI target) shown. Click SM/EXT to reclassify. Non-SelfMade ads excluded from battle score.
| Preview | Pod | Brand | Ad Name | Type | Source | Metric | Target | Value | Spend |
|---|---|---|---|---|---|---|---|---|---|
 | Pod C | RAV | SM_Video_A51_C2V1_Turn Signal Kit | 🖼️ Image | ROAS | 1.5 | 1.57 | $17,893 | |
 | Pod A | DEL | SM_Static_A20.2_Better Way | 🖼️ Image | CPA | $118 | 112.84 | $13,090 | |
 | Pod A | CMC | SM_1.17.25_Video_A29.1-C4V4 - Copy 2 | 🖼️ Image | CPA | $55 | 34.36 | $6,872 | |
 | Pod C | RAV | SM_Video_A51_C1V1_Turn Signal Kit | 🖼️ Image | ROAS | 1.5 | 1.6 | $3,527 | |
 | Pod A | CMC | SM_05.20.25_Video_A49.2 C2V2 - Copy 2 | 🎬 Video | CPA | $55 | 34.81 | $3,238 | |
 | Pod C | MGC | SM_Static_ A17_Fall for This Trap | 🖼️ Image | CPA | $100 | 74.51 | $2,906 | |
 | Pod C | RAV | SM_Video_A61_C2V1_Plug Play Apex Lights | 🖼️ Image | ROAS | 1.5 | 2.14 | $2,702 | |
 | Pod C | ESM | SM_Static_EZA3.1 | 🖼️ Image | ROAS | 1.4 | 2.05 | $2,453 | |
 | Pod C | MGC | SM_Static_A11.1_Sims - New LP | 🖼️ Image | CPA | $100 | 78.27 | $2,113 | |
 | Pod C | RAV | SM_Video_A53_C1V1_Plug Play | 🎬 Video | ROAS | 1.5 | 2.25 | $2,109 | |
 | Pod A | DEL | SM_Static_A14.3 V3_ Delta Bag+ Something - Copy | 🖼️ Image | CPA | $118 | 62.34 | $1,932 | |
 | Pod A | DEL | SM_Gif_A14.3 V2_Drink Chill-Passion Fruit LP | 🎬 Video | CPA | $118 | 48.09 | $1,827 | |
 | Pod C | RAV | SM_Static_Iteration_A20_C4V1_Turn Signal Kit - Copy | 🖼️ Image | ROAS | 1.5 | 1.89 | $1,806 | |
 | Pod C | RAV | SM_RAV_Static_Iteration_A20_C1V1_Turn Signal Kit - Copy | 🖼️ Image | ROAS | 1.5 | 1.73 | $1,770 | |
 | Pod C | BRW | SM_Static_UGC_Hooked_Sunshine IPA | 🖼️ Image | ROAS | 1.5 | 2.15 | $1,640 | |
 | Pod C | MGC | SM_Video_A16.2_Ways to Say ILY | 🖼️ Image | CPA | $100 | 74.11 | $1,556 | |
 | Pod A | DEL | SM_Static_A14.3 V3_ Delta Bag+ Something | 🖼️ Image | CPA | $118 | 76.94 | $1,385 | |
 | Pod A | CMC | SM_05.20.25_Video_A49.2 C2V2 - Copy 2 | 🎬 Video | CPA | $55 | 46.74 | $1,355 | |
 | Pod A | DEL | SM_Gif_A22.4_V3_Promo_New 20 | 🖼️ Image | CPA | $118 | 109.63 | $1,316 | |
 | Pod C | MGC | SM_Static_ A17_Fall for This Trap | 🖼️ Image | CPA | $100 | 75.71 | $833 | |
 | Pod C | MGC | SM_Video_A2.2_Founder 3 reasons | 🎬 Video | CPA | $100 | 58.31 | $700 | |
 | Pod C | MGC | SM_Video_A15.1_The Anytime Alternative | 🖼️ Image | CPA | $100 | 53.36 | $694 | |
 | Pod C | BER | SM_Video_C1V1_NO - Avoiding Prescription Meds-NO - Doctor-aw | 🖼️ Image | CPA | $70 | 62.58 | $688 | |
 | Pod C | MGC | SM_Static_A11.1_Sims - New LP | 🖼️ Image | CPA | $100 | 88.04 | $616 | |
 | Pod C | BRW | SM_Static_83.6_Billboard The Story Double IPA | 🖼️ Image | ROAS | 1.5 | 1.84 | $559 | |
 | Pod C | BRW | SM_Static_79.6_C2V1_Electrolytes | 🖼️ Image | ROAS | 1.5 | 1.74 | $527 | |
 | Pod C | MGC | SM_Video_A16.1_Good at Math | 🖼️ Image | CPA | $100 | 72.87 | $437 | |
 | Pod C | ESM | SM_Static_A5_V5.1 | 🖼️ Image | ROAS | 1.4 | 2.17 | $371 | |
 | Pod C | BER | SM_Static_A3.3_Active Aging Performance_ Performance_New LP | 🖼️ Image | CPA | $70 | 68.05 | $136 | |
 | Pod C | BER | SM_Image_Sale_Tired_Subscription-NO PDP | 🖼️ Image | CPA | $70 | 5.38 | $75 | |
 | Pod A | RUG | Launch 2 - In Hand v2_s-NF&Co_v1_as-Comparison / VS_m-Better | 🖼️ Image | CPA | $200 | 85.4 | $153,289 | |
 | Pod A | RUG | 3X Faster Rebranded_s-Internal_as-Advertorial_m-Ready in 15_ | 🖼️ Image | CPA | $200 | 157.66 | $96,015 | |
 | Pod A | RUG | Willy Bearden Therapist 4720s_s-Grapevine_v5_as-Testimonial/ | 🖼️ Image | CPA | $200 | 142.33 | $93,369 | |
 | Pod A | RUG | Willy Bearden Therapist 4720s_s-Grapevine_v3_as-Testimonial/ | 🖼️ Image | CPA | $200 | 150.87 | $92,028 | |
 | Pod A | RUG | R417b_Odyssey_Go Long_Video_Branded | 🎬 Video | CPA | $200 | 176.66 | $89,388 | |
 | Pod A | RUG | Conversion_Internal_Static_29B-Brain | 🖼️ Image | CPA | $200 | 195.57 | $80,964 | |
 | Pod A | RUG | R417a_Odyssey_Go Long_Video_Branded | 🎬 Video | CPA | $200 | 187.56 | $66,585 | |
 | Pod A | RUG | Conversion_LP_MeganWL_Grapevine_Video_POVCoupleIterations_27 | 🖼️ Image | CPA | $200 | 191.19 | $53,723 | |
 | Pod A | RUG | Conversion_DigestNetwork_Static_ArticleCrop | 🖼️ Image | CPA | $200 | 92.53 | $23,318 | |
 | Pod A | CMC | CT_Video_SM_CMC_No-Sodium-Spike_The-Wellness-minded-Professi | 🎬 Video | CPA | $55 | 35.76 | $17,131 | |
 | Pod B | GRH | FEB2026_Evergreen_Tara_RDBDB_New Product_ASMR_Full Body_26KK | 🖼️ Image | CPA | $65 | 61.68 | $14,372 | |
 | Pod B | GRH | FEB2026_Evergreen_SSS_Confidence Boost_UGC_26SM40V1_LP_Selfm | 🖼️ Image | CPA | $65 | 63.2 | $6,573 | |
 | Pod A | CMC | CT_SM_CMC_A89.2_Podcast_C1V1_Jan_26_4x5.mp4 - Copy | 🎬 Video | CPA | $55 | 44.24 | $5,353 | |
 | Pod A | CMC | CT_SM_CMC_A89.1_Podcast_C2V1_Jan_26_4x5.mp4 - Copy | 🎬 Video | CPA | $55 | 47.55 | $4,755 | |
 | Pod B | GRO | August 7 2025_Wife Stole My Razor_Mashup_New Script_C339V4R2 | 🖼️ Image | CPA | $65 | 53.95 | $3,183 | |
 | Pod A | CMC | CT_SM_CMC_A95.1_C1V1_High-Pro_Feb_26_4x5.mp4 | 🎬 Video | CPA | $55 | 49.6 | $2,381 | |
 | Pod A | CMC | CT_Video_CutOutBAU-Yellow_1x1.mov - Copy | 🎬 Video | CPA | $55 | 29.84 | $2,267 | |
 | Pod C | RAV | Inhouse_IG Post_Founder Lighting | 🎬 Video | ROAS | 1.5 | 1.65 | $2,188 | |
 | Pod B | GRO | Scaled1.1_5-3-24-Comparison-Others_In-House_Still Image_ 484 | 🖼️ Image | CPA | $65 | 53.8 | $1,991 | |
 | Pod B | GRO | August 7 2025_Wife Stole My Razor_Mashup_New Script_C339V3R2 | 🖼️ Image | CPA | $65 | 47.5 | $1,853 |
📣 SHOUTOUT TRACKER
Pod A
4
shoutouts (+5%)
2 more for next +5%
Pod B
3
shoutouts (+5%)
3 more for next +5%
Pod C
2
shoutouts (+0%)
1 more for next +5%
SCORING: Backlog 45% (sent/total) + Rev Rate 45% (MMR-2+, ≤10%=full ≥30%=zero) + Ad Perf 10% (vs KPI target) + Shoutouts (+5% per 3) − Churn (−10%)
⚔️ BATTLE SUMMARY
Pod A leads at 66.6%
- Pod A: 66.6% — Backlog 16% (7.2/45), Rev Rate 8.9% (45.0/45), Ad Perf 94% (9.4/10), +5% shoutout bonus
- Pod B: 62.2% — Backlog 9% (4.0/45), Rev Rate 0.0% (45.0/45), Ad Perf 82% (8.2/10), +5% shoutout bonus
- Pod C: 48.3% — Backlog 24% (10.8/45), Rev Rate 17.4% (28.4/45), Ad Perf 91% (9.1/10)
📋 CLIENT MANAGEMENT (NCHO)
📊 BRAND CONFIG
EDIT IN SHEETS
Synced from NCHO Google Sheet at build time. Click "Edit in Sheets" to make changes — they'll appear on next dashboard refresh.
| Brand | Status | Pod | Strategist | BVS Team | Editors | Deliverables | KPI | Target | 14d | 7d | Health |
|---|---|---|---|---|---|---|---|---|---|---|---|
| BER BER 💊 | Active | Pod C | Chris | Yullie | Anas / Dzakwan / Dzakwan | CPA | $70 | $71 | $61 | 76% | |
| BRW BRW🍺 | Active | Pod C | Will | Nina | Anas / Dzakwan / Dzakwan | ROAS | 1.5 | 1.20 | 1.68 | 100% | |
| CMC CMC 🇮🇳 | Active | Pod A | Layla | Khansa | Ton / Stephen / Yahya / Anne | CPA | $55 | $39 | $37 | 100% | |
| DEL DEL 🥤 | Active | Pod A | Janet | Amanda | Ton / Stephen / Yahya / Anne | CPA | $118 | $127 | $120 | 100% | |
| ESM ESM 🚶 | Active | Pod C | Will | Yullie | Anas / Dzakwan / Dzakwan | ROAS | 1.4 | 1.35 | 1.42 | 92% | |
| GRH GRH 🦵 | Active | Pod B | Layla | Nadita | Eduardus / Catur / Syarif | CPA | $65 | $82 | $89 | 100% | |
| GRO GRO🪒 | Active | Pod B | Layla | Dita Nur | Eduardus / Catur / Syarif | CPA | $65 | $53 | $59 | 100% | |
| JOY JOY🎄 | Active | Pod C | Janet | Nina | Anas / Dzakwan / Dzakwan | — | — | — | — | 92% | |
| MGC MGC 🌵 | Active | Pod C | Janet | Yullie | Anas / Dzakwan / Dzakwan | CPA | $100 | $104 | $54 | 100% | |
| RAV RAV🛞 | Active | Pod C | Layla | Nina | Anas / Dzakwan / Dzakwan | ROAS | 1.5 | 1.12 | 0.85 | 100% | |
| RUG RUG🍆 | Active | Pod A | Janet | Khansa | Ton / Stephen / Yahya / Anne | CPA | $200 | $216 | $231 | 69% |
📝 LIVE SPREADSHEET
Edit directly below — changes save to Google Sheets in real time.